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All Journal E-Jurnal Manajemen Trisakti School of Management (TSM)
LANANG ANDHIKA PERWIRA BAYUAJI
Sekolah Tinggi Ilmu Ekonomi Trisakti
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Pengaruh Harga, Keamanan, dan Promosi terhadap Keputusan Pembelian pada Toko Online Tokopedia di Jabodetabek LANANG ANDHIKA PERWIRA BAYUAJI; Denny Septa Haryanti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 3 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.031 KB) | DOI: 10.34208/ejmtsm.v2i3.1641

Abstract

The purpose of this study was to examine and analyze the influence of price, security, and promotion on purchasing decision of Tokopedia in Jabodetabek. The object in this study is Tokopedia. The sampling technique used in this study was purposive sampling with a sample of 150 sample. The data analysis method that used in this study was multiple linear regression and using SPSS 25th to analyze the data. The results of this study shows that price and promotion has a effect on purchasing decisions, on the other hand, security does not affect purchasing decisions.
Co-Authors DENNY SEPTA HARYANTI