E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol 2 No 3 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)

The Pengaruh Harga, Keamanan, dan Promosi terhadap Keputusan Pembelian pada Toko Online Tokopedia di Jabodetabek

LANANG ANDHIKA PERWIRA BAYUAJI (Sekolah Tinggi Ilmu Ekonomi Trisakti)
Denny Septa Haryanti (Trisakti School of Management)

Article Info

Publish Date
30 Sep 2022

Abstract

The purpose of this study was to examine and analyze the influence of price, security, and promotion on purchasing decision of Tokopedia in Jabodetabek. The object in this study is Tokopedia. The sampling technique used in this study was purposive sampling with a sample of 150 sample. The data analysis method that used in this study was multiple linear regression and using SPSS 25th to analyze the data. The results of this study shows that price and promotion has a effect on purchasing decisions, on the other hand, security does not affect purchasing decisions.

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Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...