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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Management and Business Review EQIEN - JURNAL EKONOMI DAN BISNIS Majalah Ilmiah Manajemen Benefit : Journal of Bussiness, Economics, and Finance
Yeri Resika
STIE APRIN PALEMBANG
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SEPEDA MOTOR HONDA (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA) Yeri Resika; Ahmad Nazaruddin; Thomas Handy
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3270

Abstract

ABSTRAK Penelitian ini berjudul “Pengaruh Brand Image Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Honda (Studi kasus pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya Inderalaya)”. Penelitian ini bertujuan untuk (1) mengetahui seberapa besar pengaruh brand image terhadap keputusan konsumen membeli produk sepeda motor Honda, dan (2) mengetahui variabel yang dominan mempengaruhi keputusan konsumen membeli produk sepeda motor Honda. Metode yang digunakan adalah convenience sampling. Dari populasi mahasiswa Fakultas Ekonomi Universitas Sriwijaya Indralaya, sebanyak 104 responden menjadi sampel. Analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif dan analisis kualitatif. Hasil penelitian menunjukkan bahwa brand image berpengaruh sebesar 63.4% terhadap keputusan konsumen membeli produk sepeda motor Honda. Dari tiga variabel citra merek (brand image) yaitu citra produsen, citra konsumen, dan citra produk. Hanya citra produsen dan citra produk yang memiliki pengaruh terhadap keputusan konsumen membeli produk sepeda motor Honda. Variabel yang dominan adalah citra produk. Oleh karena itu, PT. Astra Honda Motor harus terus menguatkan citra produknya.
CUSTOMER PERCEIVED VALUE DAN CUSTOMER TRUST: IDENTIFIKASI KEPUASAN DAN LOYALITAS KONSUMEN GO-CAR Yeri Resika; Zakaria Wahab; Muchsin Saggaf Shihab
Journal of Management and Business Review Vol 16, No 1 (2019)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v16i1.138

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh customer perceived value dan customer trust terhadap kepuasan dan loyalitas konsumen. Studi kasus pada mahasiswa Universitas sriwijaya kampus Palembang pengguna Go-car. Data penelitian ini terdiri dari data primer dan data sekunder. Data primer diperoleh dengan menggunakan kuesioner. Sampel penelitian ini berjumlah 105 responden dengan menggunakan teknik Snowball sampling. Data sekunder diperoleh dari berbagai sumber seperti buku, jurnal, dan publikasi terkaitlainnya. Teknik analisis data yang digunakan adalah teknik analisis kuantitatif dengan menggunakan Analisis Jalur (Path Analyze). Hasil penelitian ini mengungkapkan bahwa customer perceived value dan customer trust berpengaruh positif dan signifikan terhadap kepuasan konsumen, customer perceived value dan customer trust berpengaruh positif namun tidak signifikan terhadap loyalitas konsumen, kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen, customer perceived value memiliki pengaruh tidak signifikan terhadap loyalitas konsumen melalui kepuasan konsumen, dan customer trustmemiliki pengaruh signifikan terhadap loyalitas konsumen melalui kepuasan konsumen.The aims of this study was to determine the influence of customer perceived value and customer trust on customer satisfied and customer loyalty of Go-Car. Case study on collegian in University of Sriwijaya at Palembang used Go-Car. Both primary and secondary data were obtained. Primary data were obtained by distributing to the target respondents, a total sample of 105 respondents were obtained, using the Snowball Sampling. Secondary data were obtained from various sources such as books, journals, and other related publications. Data analysis technique used is quantitative analyze technique with Path Analyze. The results of this study revealed that customer perceived value and customer trust had positive and significant impact on customer satisfied, customer perceived value and customer trust had positive but not significant impact on customer loyalty, customer satisfied had positive and significant impact on customer loyalty, customer perceived value had no significant impact on customer loyalty by customer satisfied, and customer trust had significant impact on customer loyalty by customer satisfied. 
DAMPAK PERSEPSI NILAI TERHADAP KESETIAAN KONSUMEN TRANSPORTASI ONLINE Yeri Resika
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 9 No 2 (2020): MAJALAH ILMIAH MANAJEMEN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.475 KB) | DOI: 10.58437/mim.v9i2.32

Abstract

This research aims to determine the influence of perceive value on the loyalty of online transportation customers. The analytical techniques used are quantitative analysis using simple regression methods. The method used in this research is a simple regression analysis using the SPSS. The result of this research shows that the customer perceive value can be a positive influence on customer loyalty. Variable indicators of customer perceive value demonstrate strong values affecting customer loyalty such as inexpensive fares as well as fast ordering processes.
KOPI KENANGAN DAN EXPERIENTIAL MARKETING DI KOTA PALEMBANG Yeri Resika
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 11 No 1 (2022): MAJALAH ILMIAH MANAJEMEN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.727 KB) | DOI: 10.58437/mim.v11i1.90

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing terhadap minat beli ulang konsumen Kopi Kenangan. Populasi dalam penelitian ini adalah Generasi Milenial di Kota Palembang penikmat Kopi Kenangan. Jenis penelitian yang digunakan adalah penelitian eksploratif yang bersifat kausal. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non probability sampling dengan menggunakan convinence sampling. Hasil dari penelitian ini menunjukkan bahwa experiential marketing memiliki pengaruh yang positif dan signifikan terhadap minat beli ulang Kopi Kenangan. Dari lima dimensi experiential marketing (sense, feel, think, act, dan relate) yang berpengaruh dominan adalah relate experience.
CITRA MEREK DAN KEPUTUSAN PENGGUNA GRAB BIKE DI ERA NEW NORMAL PADA GENERASI Z DI KOTA PALEMBANG Yeri Resika
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1234

Abstract

This research is aimed at finding out the effect of brand image on the decisions of Grab Bike users in Palembang City. The research was conducted on Sekolah Tinggi Ilmu Ekonomi (STIE) APRIN Palembang students. Quantitative research is the type of research used and the research technique used, namely the technique of collecting research data with a questionnaire using a Likert scale. The research was conducted on Grab Bike users with a total of 79 respondents. Samples were taken using a non-probability sampling method, the snowball sampling method was chosen. The research data analysis method is linear regression. The results obtained from this research will be used to enrich knowledge about marketing research. Based on the results obtained, namely the indicators of the research variables, they are valid and reliable. The result of the coefficient of determination (R²) is 0.301 or 30.1%, which explains that the relationship of variable X to variable Y is positive but not significant. Brand image can explain purchasing decisions by 30.1%, while 60.9% is explained by other factors not included in this study. Simple linear regression testing shows that the regression coefficient of the brand image variable is 0.432 with a positive value, which means that every time there is an increase in the brand image by one point and other variables have a fixed value, the user's decision will increase by 0.432 units. The constant value of 3,976 indicates that when a company has a good brand image, the value of user decisions about Grab services will increase.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK DI PALEMBANG: PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK DI PALEMBANG Resika, Yeri
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of product quality on cosmetic purchasing decisions in Palembang. This type of research is quantitative research which uses research data collection techniques through questionnaires with a Likert scale. This research used 67 respondents. The data analysis method used is linear regression analysis. Based on the results of simple linear regression testing, it shows that the coefficient of determination is 0.627 or 62.7%, this means that product quality can explain purchasing decisions by 62.7% while the remaining 37.3% is explained by other factors not included in this research. The regression coefficient for the product quality variable is 0.687, which has a positive direction, meaning that for every increase in product quality by one point and other variables remaining constant, purchasing decisions will increase by 0.687 units.
Strategi SWOT dalam Melestarikan Kuliner Tradisional Sebagai Identitas Daerah Di Era Moderen Resika, Yeri; Gusriani, Moliza
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1215

Abstract

Pempek is a traditional food originating from Palembang, South Sumatra, and has become an Indonesian culinary icon. This article analyzes pempek using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to assess the potential and challenges in developing and preserving pempek as a cultural product and economic commodity. The method of this research used by descriptive qualitative from literature review and observation. The analysis shows that pempek possesses strengths in its unique flavor and high nutritional value, but still faces challenges such as dependence on certain fish ingredients. Opportunities are wide open through product innovation and digital marketing, although competition from the modern food market poses a significant threat.
Co-Authors Ahmad Nazaruddin Gusriani, Moliza Muchsin Saggaf Shihab Thomas Handy Zakaria Wahab