Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Adl Islamic Economic
Dea Okta Viani
Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON THE RESILIENCE OF UMKM IN BABAT TOMAN DISTRICT DURING THE COVID-19 PANDEMIC Dea Okta Viani; Havis Aravik; Choirunnisak
ADL ISLAMIC ECONOMIC : Jurnal Kajian Ekonomi Islam Vol 3 No 2 (2022): Adl Islamic Economic: Jurnal Kajian Ekonomi Islam - November 2022
Publisher : Sekolah Tinggi Ekonomi Islam Al-Furqon Prabumulih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.215 KB) | DOI: 10.56644/adl.v3i2.48

Abstract

This study analyzes the effect of products and promotions on the resilience of UMKM in Babat Toman district during the Covid-19 pandemic. The sample is selected using the saturated sample technique. 51 respondents’ data was collected through documentation and questionnaires. This study implements a multiple linear regression method to analyze the data. The results of the investigation prove that partially the product does not have a significant effect on the resilience of UMKM, while promotion has a significant effect on the resilience of UMKM. But simultaneously products and promotions have a significant effect on the resilience of UMKM.
Co-Authors Aravik, Havis Choirunnisak Choirunnisak