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Sistem Operasi Terpadu: Optimalisasi Sistem Informasi Dalam Mendukung Kegiatan Usaha Hulu Migas Permana, Hadi
Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) 2015
Publisher : Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (779.05 KB)

Abstract

Satuan Kerja Khusus Pelaksana Kegiatan Usaha Hulu Minyak Dan Gas Bumi (SKK Migas) menyelenggarakan kegiatan pengendalian, pengawasan, dan evaluasi terhadap pengelolaan kegiatan usaha hulu minyak dan gas bumi. Untuk menjalankan fungsinya, terutama mengenai pengawasan operasional di lapangan yang terbagi atas penemuan cadangan (finding), pengembangan lapangan (development) dan produksi (lifting), SKK Migas memerlukan suatu sistem yang memadai. Oleh karena itu, SKK Migas mengembangkan sistem informasi untuk menunjang integrasi dan pengelolaan data terkait kegiatan operasional Kontraktor Kontrak Kerja Sama (KKKS), yaitu Sistem Operasi Terpadu (SOT). Diawali dengan kegiatan studi banding ke Norwegia pada tahun 2010 untuk melihat proses bisnis pengelolaan migas dan sistem informasi yang digunakan, SOT dikembangkan dengan menggunakan metode pengembangan Prototyping. Dan pada akhirnya SOT mampu memberikan manfaat untuk KKKS dalam mengelola informasi dan data yang dimiliki, diantaranya transparansi data, akurasi, kecepatan, akuntabilitas yang baik, dan mempermudah proses pelaporan karena proses pelaporan pada SOT akan dilakukan secara terotomatisasi.
The influence of Omnichannel Shopping Experience on Customer Citizenship Behavior through Customer Engagement (Survei on Customers of Local Sportswear Brand Industry) Permana, Hadi; Wibowo, Lili Adi; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89444

Abstract

This study aims to analyze the effect of omnichannel shopping experience on customer citizenship behavior through customer engagement in the local sportswear brand industry in Indonesia. The research background is based on the phenomenon of increasing competition in the sportswear industry driven by changes in consumer behavior, market globalization, and digital technology development. The omnichannel shopping experience is seen as a strategy that can provide a consistent shopping experience across various channels, while customer engagement is a key factor in shaping voluntary customer behaviors that benefit the company. This study employs a quantitative approach with a survey method targeting consumers of local sportswear brands such as 910, Specs, Mills, and Ortuseight. Data were analyzed using Structural Equation Modeling (SEM) to examine the direct and indirect relationships among variables. The results show that the omnichannel shopping experience has a significant positive effect on customer engagement, and both together positively influence the increase in customer citizenship behavior. These findings provide strategic implications for companies to optimize omnichannel-based marketing strategies and enhance customer engagement to build long-term brand loyalty and advocacy.