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All Journal Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Jurnal Manajemen Pemasaran Jurnal Abdi Masyarakat (JAM) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Fatchur Rohman
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

 1 
Servicescape, Lingkungan Sosial, Suasana Hati Pengaruhnya terhadap Perilaku Berbelanja Hedonis Fatchur Rohman
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research to examine the role of servicescape, social surrounding, and antecedent states influence to hedonic shopping behavior. The research samples are 100 people with convenience sampling’s method. To test hypotheses,this research uses multiple regression analysis. The research result shows that servicescape, social surrounding, and antecedent states affect to hedonic shopping behavior. The findings can improve situational factor to affect shopping behavior at apparel women shop. Such servicescape can design as like as beutique layout.Keywords: Servicescape, social surrounding, antecedent states, hedonic shopping behavior
Pengaruh Familiarity dan Usability terhadap Customer Satisfaction serta Customer Loyalty pada Pengguna Facebook (Studi pada Masyarakat Kota Malang) Muhammad Idham Sofyan; Fatchur Rohman
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The goal of this research is to analyze the pattern of relationship by understanding the direct influence of consumer familiarity and usability of social network (Facebook) to customer satisfaction and loyalty on its users in Malang, East Java. This explanatory research written in a descriptive approach, refer to the theory of decision-making process by Kotler-Keller and Peter-Olson. A critical incident of Facebook are a characteristic of the product and service that the customer would like and which specifically explainable. The critical incident technique is another approach for determining customer requirements by describes satisfaction items and critical incident. Facebook as a product which has a critical incident is analyzed with a few of test related to consumer familiarity and usability. The number of sample is rounded to 130 people. The collected data analyzed by path analysis, with maximum likelihood estimation method. The result findings were: the variable of familiarity and usability significantly influenced customer satisfaction and loyalty. Meanwhile, the variable of customer satisfaction isn’t significantly influenced customer loyalty. For the result, total determinant coefficient on path model is 52%.Keywords: familiarity, usability, satisfaction, loyalty, Facebook
Co-Authors Achmad Yunus Alfalasifatul Azizah Andarwati Andarwati Catharina Aprilia Hellyani Catharina Louise Rhynanti Dwi Saputro Eka Chandradi Yudha Evi Sa’adah Gladys Kurniawan Junida Putra Ananta Bakti Muhammad Idham Sofyan Noermijati, Noermijati Nuril Aulia Munawaroh Renny Annisa Sumiati . Sunaryo Sunaryo Tatong Hariyanto Taufiq Ismail Tita Hariyanti Unix Cahya Husada