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Lola Malihah
Fakultas Ekonomi dan Bisnis Islam IAI Darussalam Martapura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN PENJAHIT PAKAIAN DI MASA PANDEMI COVID-19 MELALUI PENGEMBANGAN KEGIATAN EKONOMI KREATIF Zaida Amelia; Lola Malihah
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.668 KB) | DOI: 10.24929/missy.v3i1.2045

Abstract

This research aims to find out the strategy carried out by one of the Small and Medium Enterprises (MSMEs) in increasing income during the Covid-19 pandemic, by developing the creative economy. This research is field research with a qualitative approach, by conducting a discussion to the research subject and reviewing various related theories as reference materials. Various efforts were carried out by MSME actors in increasing income during the pandemic. Of course, innovation and creativity are needed, in order to bring up something new that is considered interesting. With this strategy, it can help business actors in developing their business. In today's digital era, it can be used to make it easier to promote a product either through social media such as WhatsApp, Facebook, or others.
JOB SPECIFICATION DALAM PERSPEKTIF MANAJEMEN SUMBER DAYA MANUSIA DAN DALAM PERSPEKTIF ISLAM Lola Malihah; Budiman Al Hanif; Zaida Amelia; Siti NurSa’da Hayati; Afrida Najati
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.305 KB) | DOI: 10.24929/missy.v3i1.2046

Abstract

This research aims to examine the application of work specialization in human resource management reviews and in islamic perspectives. This research uses a qualitative approach, by reviewing various related theories obtained through literature studies. In the effective and efficient management of human resources, the specificization of work is very important. Job specialization aims to place employees in positions that are in accordance with expertise or competence. The specificity of the work begins with the anlisis of the position and the design of the work before the recruitment and selection process is carried out. In Islam, the specificization of work turns out to be in line with the concept of human resource management, where Islam also teaches that a job must be handed over to people who are in accordance with their skills or competencies.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP TINGKAT KEPUASAN KONSUMEN LAUNDRY SULTHAN SIMPANG EMPAT Dea Lisyana Putri; Muhammad Arief Budiman; Lola Malihah; Ahmad Zaini
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.357 KB) | DOI: 10.24929/missy.v3i2.2261

Abstract

Laundry Sulthan is a laundry business located in Simpang Empat Village. Every day at least get 30-150 kg of laundry orders. This becomes an attraction to conduct research related to the effect of service quality and price on customer satisfaction. This study aims to determine the effect simultaneously on consumer satisfaction and whether the quality of service and price and the partial effect on consumer satisfaction. The sample in this study is the customer of Laundry Sulthan which was taken as many as 75 people as a sample. Data was collected using a questionnaire and the analysis technique in this study was multiple linear regression. The results of the study indicate that the variables of service quality and price simultaneously affect customer satisfaction with the value of F arithmetic > F table that is 40.559 > 3.124. Then the service quality and price variables also have a partial effect on customer satisfaction with a t count = 6.436 > t table 1.992 for service quality and a t count value = 2.170 and t table 1.992 for price. This shows that the quality of service really has a big influence and some of the influence of price on consumer satisfaction so that it is natural that Laundry Sulthan has many customers every day.
Co-Authors Afrida Najati Ahmad Zaini Budiman Al Hanif Dea Lisyana Putri Hilyanti Mera Murliana Muhammad Arief Budiman Mukhlis Kaspul Anwar Siti NurSa’da Hayati Winika Nur Aisyah Zaida Amelia