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Meylani Tuti
STIE Pariwisata Internasional (STEIN), Jakarta
Economics, Econometrics & Finance Social Sciences

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PENGARUH ATMOSFER PADA PERCEIVED RESTAURANT AUTHENTICITY DAN WORD OF MOUTH DI TOM SUSHI Cindy Harayanti; Meylani Tuti
IDEI: Jurnal Ekonomi & Bisnis Vol 3, No 2 (2022): DECEMBER 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i2.116

Abstract

The purpose of this study was to determine the effect of the atmosphere on the perceived authenticity of the restaurant and word of mouth. The population in this study were customers of Tom Sushi Restaurant in April–June 2022. The sample used in this study was 215 res­pon­dents using a purposive sampling method with questionnaires that had been tested for validity and reliability. Data analysis using SEM with Lisrel 8.80 The results of this study indicated that social factors had no significant effect on perceived restaurant authenticity and design fac­tors had no significant effect on perceived restaurant authenticity. Meanwhile, envi­ron­mental factors had a significant effect on perceived restaurant authenticity. On the other hand, perceived restaurant authenticity had a significant effect on word of mouth. Tujuan dari penelitian ini adalah untuk penelitian ini bertujuan untuk meng­ana­lisis dan Tujuan penelitian ini adalah untuk mengetahui pengaruh atmosfer pada keaslian res­to­ran yang dirasakan dan dari mulut ke mulut. Populasi dalam penelitian ini adalah pelanggan Restoran Tom Sushi pada bulan April–Juni 2022. Sampel yang digunakan dalam penelitian ini sebanyak 215 responden menggunakan metode purposive sampling dengan kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis data menggunakan SEM dengan Lisrel 8.80 Hasil penelitian ini menunjukkan faktor sosial tidak berpengaruh signifikan pada per­ceived restaurant authenticity dan faktor desain tidak berpengaruh signifikan pada perceived restaurant authenticity. Sementara itu faktor lingkungan berpengaruh signifikan pada per­ceived restaurant authenticity. Di sisi lain, perceived restaurant authenticity berpengaruh sig­nifikan pada perceived restaurant authenticity.
PENGARUH CITRA MEREK, MEDIA SOSIAL INSTAGRAM, DAN KERAGAMAN PRODUK PADA ELECTRONIC WORD OF MOUNTH MELALUI KEPUTUSAN PEMBELIAN Tyas Fitria Putri; Meylani Tuti
IDEI: Jurnal Ekonomi & Bisnis Vol 3, No 2 (2022): DECEMBER 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i2.117

Abstract

This study aimed to analyze the effect of brand image, Instagram social media and product diversity on E-WOM through purchasing decisions. The sam­pling tech­nique used was accidental sampling, who were consumers who bought the KIT SC Johnson pro­duct with a total of 200 people. The analysis method was car­ried out by Structural Equation Modeling (SEM) using SmartPLS. The results showed that brand image had a direct influence on purchasing decisions but did not have a direct influence on E-WOM. Instagram social media had a direct influence on both purchasing decisions and E-WOM. Likewise, product diversity had a direct influence on purchasing decisions and E-WOM.Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, media sosial Insta­gram dan keragaman produk pada E-WOM melalui keputusan pembelian. Teknik sam­pling yang digunakan adalah accidental sampling, yaitu konsumen yang membeli produk KIT SC Johnsons dengan jumlah sebanyak 200 orang. Metode analisis dilakukan dengan Structural Equation Modeling (SEM) menggunakan SmartPLS. Hasil menunjukkan bahwa citra merek memiliki pengaruh langsung pada keputusan pembelian namun tidak memiliki pengaruh lang­sung pada E-WOM. Media sosial Instagram memiliki pengaruh langsung baik pada ke­pu­tusan pembelian maupun E-WOM. Demikian halnya keragaman produk memiliki pe­ngaruh langsung pada keputusan pembelian dan E-WOM.
PENGARUH PRODUCT QUALITY PADA ENVIRONMENT FRIENDLY MELALUI KEPUTUSAN PEMBELIAN DAN WORD OF MOUTH Anggi Kusuma Dewi; Meylani Tuti
IDEI: Jurnal Ekonomi & Bisnis Vol 3, No 2 (2022): DECEMBER 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i2.120

Abstract

The purpose of this study was to determine the effect of product quality on an environ­ment friendly through purchasing decisions and word of mouth at Union Kelapa Gading Res­taurant. The population in this study were consumers who had made purchases more than twice and the sampling technique used was accidental sampling. The total sample was 226 res­pon­dents. The data analysis method in this study used the Structural Equation Model. This stu­dy used quantitative analysis that adopted Partial Least Square (PLS) 3.0. The results of this study, among others, that product quality has a positive and significant effect on pur­cha­sing decisions, and word of mouth. Purchasing decisions had a positive and significant effect on word of mouth promotion. However, product quality did not have a positive effect on environmental friendliness.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality pada friendly enfironment melalui keputusan pembelian dan word of mouth pa­da Restoran Union Kelapa Gading. Populasi dalam penelitian ini adalah konsumen yang sudah melakukan pembelian lebih dari dua kali dan teknik sampling yang di­gu­nakan adalah accidental sam­pling didapatkan jumlah sample sebanyak 226 res­pon­den. Metode analisis data dalam penelitian ini menggunakan Structural Equa­tion Model dengan Penelitian ini menggunakan analisis kuantitatif yang meng­adop­si Partial Least Square (PLS) 3.0. Hasil penelitian ini antara lain, bahwa product qu­­ality berpengaruh positif dan signifikan pada keputusan pembelian, dan word of mouth. Keputusan pembelian berpengaruh positif dan signifikan pada word of mouth. Namun product quality tidak berpengaruh positif pada environment friendly.
Co-Authors Anggi Kusuma Dewi Cindy Harayanti Tyas Fitria Putri