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All Journal SOSIALITA Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Bisnis Mahasiswa Jurnal Publika Pengabdian Masyarakat Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis
Murdiani, Trufi
Business Digital Study Program, Business And Economic Faculty, IIB Darmajaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Proceeding International Conference on Information Technology and Business

 1 
The Increase of Social Media-Based Home Business During Pandemic Trufi Murdiani; Adi Prasetyo; Vistania Jasica
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Business is one sector that affected by Covid 19 pandemic. The Micro, Small, and Medium Enterprises (MSME) actors have to find a strategy to keep the business runs well during and after the pandemic. Increasing the selling program by using social media is one effort since the pandemic requires people to do social distancing, stay at home, and facing the swift of lifestyle to use a digital tool.  This study dealt with an observation on how the business sector especially in micro, small and medium enterprises improve its products or services promotion and marketing communication amid the decrease of people consumption during pandemic quarantine and new normal eras into digital usage. The methodology of this study used a descriptive qualitative approach by analyzing various literature on digital marketing. The result of this study found that social media had been used actively as a marketing tool by home business during the pandemic and makes many conventional home businesses changed to be a social media-based home business.Keywords:Digital Marketing, Communication, Information, Consumers.
The Effect of Social Media Live Streaming and Promotion on Online Purchase Intention in The TikTok @Daydeals.Co Suhendar, Nicky Christian; Murdiani, Trufi
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This study explores how social media live streaming and promotions on the TikTok platform, with a focus on the @Daydeals.Co account, impact online purchase intentions. Using a quantitative approach, questionnaires are distributed to followers, with independent variables including live streaming interactions and @Daydeals.Co's promotional strategies, and the dependent variable being respondents' online purchase intentions. Employing regression analysis, the research aims to uncover the extent to which these factors influence online purchasing. The findings are expected to provide valuable insights for digital marketers and business owners, aiding them in maximizing TikTok's potential as an effective marketing channel. The practical implications include helping companies understand consumer behavior in the digital era and refining online marketing strategies, especially on live streaming platforms like TikTokKeywords: live streaming, digital content, tiktok.
Co-Authors Adi Prasetyo Agustin, Elsa Ahmad Jefri Andika Alip, Muhamad Nur Ambar aditya Putra Asnusa, Soraya muhtarom Siti Masitoh Suhendar, Nicky Christian Vistania Jasica Wahyu Rianto Wisnu ilham widiyanto