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All Journal Jurnal Manajemen Magister Darmajaya GEMA : Jurnal Gentiaras Manajemen dan Akuntansi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Publika Pengabdian Masyarakat Nucleus Journal
Asnusa, Soraya
Institut Informatika Dan Bisnis Darmajaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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HUBUNGAN ANTARA KEPEMIMPINAN, PELATIHAN, REWARD, DAN PUNISHMENT TERHADAP KINERJA KARYAWAN IIB DARMAJAYA Asnusa, Soraya; Aziz, RZ Abdul
Jurnal Manajemen Magister Darmajaya Vol 4, No 02 (2018): Jurnal Manajemen Magister Darmajaya
Publisher : Jurnal Manajemen Magister Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

IIB Darmajaya is one of the private universities in Lampung province. IBI Darmajaya has become the technologyand business-based university and dominated the marketplace in Bandar Lampung. The problem statement of this research was that the employee performance in IBI Darmajaya was not optimum. The variablesof this research were the leadership, training, reward, and punishment. The objective of this research was to determine the leadership, training, reward and punishment on the employee performance so that the researcher needed to know to what extent the correlation of the leadership, training, reward and punishment on the employeeperformance. The sampling technique used in this research was non-random sampling technique. The population of this research was 215 employees. The sample used in this research was 68 employees. The data collecting technique used in this research was questionnaire. The results of this research showedwas that the leadership, training, reward and punishment were the most important variables to improve the employee performance because all of these variables had a significant effect.Keywords : Leadership, Training, Reward, Punishment and Performance
Adopsi Inovasi Fintech Berbasis Syariah di Indonesia: Studi Kasus Paylater Platform e-Commerce Rico Elhando Badri; Soraya Asnusa; Edi Pranyoto; Susanti Susanti; Arif Gunawan
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 14 No 3 (2022): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi (Spesial issue)
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v14i3.202203

Abstract

Technology and automation have become an important part of the global financial services market. Fintech is dramatically changing the way consumers conduct financial transactions. Simply put, it is a paylater service that allows consumers to buy products in installments over a certain period on an e-commerce platform for various needs. Currently, in Indonesia, several fintech companies provide pay-later services. Its implementation appears in many applications, ranging from digital wallets, and ticket bookings, to the most popular on e-commerce platforms and/or online marketplaces. Each provider has different specifications and coverage. The differentiating variables include loan value limits, interest, tenor, loan terms, coverage area, and integration into third-party services. The purpose of this study is to propose an expanded model of the technology acceptance model (TAM) in the use of financial technology (Fintech) in paylater services, in particular, to study and explore the role of image and religiosity in TAM, as well as provide policy recommendations for authorized agencies and providers. services in Indonesia regarding several important factors that need to be considered so that Indonesian Muslims are willing to use Fintech. The sample in this study is a Muslim population aged at least 18 years who use Fintech pay-later to make payment transactions on e-commerce in Bandar Lampung. Testing the data using SEM PLS. The results showed that Islamic Religiosity and Image were able to increase the Attitude toward using fintech payment pay-later through Perceived Ease of Use as a mediating variable, but Islamic Religiosity and Image reduced the Attitude toward using fintech pay-later through Perceived Usefulness as a mediating variable.
PEMBERDAYAAN MAHASISWA BISNIS DIGITAL MASUK DESA MELALUI PELATIHAN MARKETPLACE DESA Soraya Asnusa; Trufi Murdiani; Ambar Aditya Putra; Wahyu Rianto
Jurnal Publika Pengabdian Masyarakat Vol 4, No 02 (2022): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jppm.v4i02.3061

Abstract

UMKM sebagai salah satu garda utama dalam bidang ekonomi, telah menyumbangkan kontribusi yang sangat tinggi dalam memberikan kesempatan kerja dan lapangan pekerjaan. Namun, pandemi Covid-19 telah membawa dampak yaitu disrupsi besar terhadap teknologi yang bergeser ke penggunaan teknologi internet. Salah satu potensi besar UKM ada di Desa Jati Indah, Kecamatan Tanjung Bintang, Kabupaten Lampung Selatan. Desa Jati Indah terpilih sebagai Desa Terbaik Nasional 2020 untuk kategori pengembangan lingkungan bisnis.Namun, UKM di Desa Jati Indah masih menggunakan cara bisnis konvensional dan belum memanfaatkan teknologi digital, termasuk penggunaan marketplace. Sebagai solusi dari permasalahan tersebut, Tim dari Prodi Bisnis Digital memberikan pelatihan dengan pola TOT dari dosen kepada mahasiswa yang kemudian melatih para pelaku UKM untuk membuat marketplace dan display produk dengan Power Point. Kata Kunci—pelatihan, marketing, digital
Effects of Low Comment Engagement on Students’ Information Processing in Instagram Reviews Herlina Herlina; Soraya Asnusa; Bandarsyah Bandarsyah
Nucleus Journal Vol. 5 No. 2 (2026): In Progress
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/nucleus.v5i2.5201

Abstract

The objective of this study is to analyze the influence of online reviews on college Instagram comments on prospective students’ decision- making processes through the integration of the Elaboration Likelihood Model (ELM) and Engel-Kollat-Blackwell (EKB) with an implicit issue: the low number of comments on Instagram posts is often viewed merely as a technical weakness in promotion, whereas this condition can influence digital persuasion mechanisms. The research gap lies in the limited number of studies specifically examining prospective students’ decisions within the context of low comment engagement, while the novelty of this study positions the low number of comments as a theoretical context that drives a shift from peripheral cues toward central processing. The research sample consisted of 250 respondents, comprising potential prospective students and followers of the official IIB Darmajaya Instagram account, selected via purposive sampling. Data were analyzed using SEM-PLS with the assistance of SmartPLS 3.0. The results indicate that perceived information and review credibility have a significant positive effect on trust; trust has a positive effect on attitude; attitude has a positive effect on intention; and intention has a positive effect on deciding on a university. Conversely, low comment engagement was found to negatively moderate all primary relationships, thereby weakening the decision-making process. Theoretically, this study expands the ELM and enriches the EKB within the context of digital higher education marketing. Practically, these results underscore the importance of informative, credible content and active comment interaction
Mekanisme Pengambilan Keputusan Calon Mahasiswa melalui Ulasan Online: Peran Rute Sentral dan Rute Periferal Soraya Asnusa; Herlina Herlina; Bandarsyah Bandarsyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6664

Abstract

Online reviews are important information in promoting universities digitally to prospective students by using the concept of the Elaboration Likelihood Model (ELM) through the central route and the peripheral route to produce the desired goal, namely to analyze the extent to which online reviews influence prospective students' decisions in choosing and registering to a university, and to distinguish the mechanisms of influence based on the information processing path through these two routes. The method used is quantitative with a sampling technique using purposive sampling that has attributes that lead to the characteristics of the subject to obtain primary data through an online survey that will be distributed through a questionnaire using Google Forms, where the data obtained will be processed using Smart-PLS 4.0. The results obtained are an influence between the consistency of information on the decision to choose a university and there is an influence of source credibility on the decision to choose a university so that the formation of a central route from the results of the influence of information consistency on the decision to choose a university and a peripheral route is obtained from the influence of credibility on the decision to choose a university.
Co-Authors Ambar aditya Putra Arif Gunawan Aziz, RZ. Abdul Badri, Rico Elhando Bandarsyah Bandarsyah Edi Pranyoto Herlina Herlina Murdiani, Trufi Susanti Susanti Wahyu Rianto