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All Journal AKTUAL Journal of Economics and Social Sciences
Purwadhi Purwadhi
Universitas Adhirajasa Reswara Sanjaya, Bandung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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PENGARUH GAYA HIDUP DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAJALAH MONITOR BANDUNG Nandang Komara; Purwadhi Purwadhi; Rian Andriani
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.248

Abstract

The role of the media is at the forefront of society's social control. Currently the mass media has a very important role in conveying a news to the public, as well as providing and presenting data and facts that occur all the time. The mass media itself is actually a means of conveying messages, people's aspirations, as a communication tool to spread news or messages to the public, either directly or indirectly, widely not separated from the Bandung Monitor Magazine. The purpose of this study was to determine how much influence lifestyle and consumer motivation on magazine purchasing decisions. In general, newspaper revenue sources are divided into two, namely from magazine sales and advertising sales. However, in general, the largest revenue comes from advertising sales. Newspaper companies must increase the level of advertising sales, because relying solely on circulation results will not be able to cover production costs and operating costs, let alone to obtain appropriate margins. The result of this research is that there is a positive and significant effect of lifestyle variables and consumer motivation on purchasing decisions either partially or simultaneously. Thus, the lifestyle and motivation of consumers are getting better, so the purchasing decisions of monitor magazines are also increasing.  
Managerial Strategy of Female Health Workers Plays A Dual Role (Swot Analysis at Wira Bhakti Clinic in Lhokseumawe City) Verra Rahwany; Purwadhi Purwadhi; Mira Veranita
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1306

Abstract

This study aims to formulate a managerial strategy for female health workers to play a dual role at the Wira Bhakti Clinic in Lhokseumawe City through a SWOT analysis approach. This study uses a qualitative descriptive design with a case study approach. The research subjects were selected using purposive sampling techniques totaling 10 health workers (doctors, nurses, midwives) who had the status of active soldiers' wives. Data collection was carried out through in-depth interviews, observations, and documentation, which were then analyzed using the Miles & Huberman interactive model and SWOT matrix (IFAS and EFAS). The results of the study show that the dynamics of dual roles at Wira Bhakti Clinic run through a hierarchical mechanism, where wives with the rank of Enlisted tend to support the clinical operational burden to cover the vacancies left by wives with the rank of Officer or Non-Commissioned Officer who have high obligations in the Persit organization. Based on the SWOT analysis, the main strength lies in the husband's support and financial stability, while the main weakness is the time conflict due to the organization's mandatory activities. This study recommends a "Negotiable Advocacy" strategy that includes operational, diplomacy, and retention strategies, as well as the need for hybrid scheduling policies and formal delegation to maintain the quality of health services.
Perceptions of Collaborative Practice and Work Tenure in Relation to Healthcare Workers’ Satisfaction at Amalia Medika Hospital Nurul Gina Fadlillah; Purwadhi Purwadhi; Mira Veranita
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1307

Abstract

Interprofessional collaboration is an essential component of healthcare delivery and is closely associated with healthcare workers’ satisfaction. This study explores the relationship between healthcare workers’ perceptions of collaborative practice, measured using the Collaborative Practice Assessment Tool (CPAT), work tenure, and job satisfaction at Amalia Medika Hospital. A quantitative correlational design was employed, involving all 123 healthcare workers through a total sampling technique. Data were collected using the CPAT questionnaire and a standardized job satisfaction scale. Multiple linear regression analysis was conducted after meeting classical assumption tests, including normality, multicollinearity, and heteroscedasticity. The results demonstrate that perceptions of collaborative practice are positively and significantly related to job satisfaction (p < 0.05), indicating that stronger perceptions of teamwork are associated with higher satisfaction in daily work activities. In contrast, work tenure shows no significant relationship with job satisfaction (p > 0.05), suggesting that satisfaction is more strongly influenced by factors such as opportunities for self-development, organizational support, and recognition at work. Simultaneously, perceptions of collaborative practice and work tenure are jointly related to job satisfaction, with a coefficient of determination (R²) of 26.9%. Among the two variables, perceptions of collaborative practice exhibit a more dominant association with job satisfaction. These findings underscore the importance of fostering effective interprofessional collaboration as a key strategy for enhancing healthcare workers’ job satisfaction at Amalia Medika Hospital.
Co-Authors Mira Veranita Nandang Komara Nurul Gina Fadlillah Rian Andriani Veranita, Mira Verra Rahwany