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All Journal Aptisi Transactions on Technopreneurship (ATT) AKTUAL Jurnal Mandala Pengabdian Masyarakat International Journal of Community Service Asmara Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal Teknologi dan Bisnis Cerdas
Nandang Komara
Universitas Komputer Indonesia, Bandung, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH GAYA HIDUP DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAJALAH MONITOR BANDUNG Nandang Komara; Purwadhi Purwadhi; Rian Andriani
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.248

Abstract

The role of the media is at the forefront of society's social control. Currently the mass media has a very important role in conveying a news to the public, as well as providing and presenting data and facts that occur all the time. The mass media itself is actually a means of conveying messages, people's aspirations, as a communication tool to spread news or messages to the public, either directly or indirectly, widely not separated from the Bandung Monitor Magazine. The purpose of this study was to determine how much influence lifestyle and consumer motivation on magazine purchasing decisions. In general, newspaper revenue sources are divided into two, namely from magazine sales and advertising sales. However, in general, the largest revenue comes from advertising sales. Newspaper companies must increase the level of advertising sales, because relying solely on circulation results will not be able to cover production costs and operating costs, let alone to obtain appropriate margins. The result of this research is that there is a positive and significant effect of lifestyle variables and consumer motivation on purchasing decisions either partially or simultaneously. Thus, the lifestyle and motivation of consumers are getting better, so the purchasing decisions of monitor magazines are also increasing.  
Penerapan ‘Leadership Digital’ Di Umkm Kota Bandung M. Yani Syafei; Umi Narimawati; Nandang Komara; Puri Swastika Gusti Krisna Dewi
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i1.525

Abstract

Perkembangan teknologi digital yang pesat dalam beberapa tahun terakhir telah membawa dampak signifikan pada berbagai sektor kehidupan, termasuk dalam bidang kepemimpinan. Program ini juga bertujuan untuk menciptakan pemimpin yang tidak hanya kompeten dalam bidangnya, tetapi juga mampu menjadi agen perubahan yang menggerakkan masyarakat untuk lebih berdaya saing di era digital. Dengan membekali masyarakat, khususnya para pemimpin lokal, dengan keterampilan dan pengetahuan tentang leadership digital, diharapkan mereka dapat merancang kebijakan, mengelola program, serta memimpin komunitas mereka menuju masa depan yang lebih digital, inklusif, dan berkelanjutan. Metode Pengabdian Kepada Masyarakat melalui acara Pasar Ceban bertujuan untuk memberikan edukasi dan pemahaman mengenai digital leadership kepada masyarakat, khususnya di lingkungan pelaku UMKM. Hasil pengabdian ini adalah pelatihan ini berhasil meningkatkan pemahaman para pelaku UMKM di Kota Bandung mengenai pentingnya kepemimpinan digital. Peserta diperkenalkan pada berbagai alat dan platform digital yang dapat mendukung operasional bisnis, seperti pemasaran digital, manajemen inventaris berbasis teknologi, dan analitik data. Pelatihan menekankan pentingnya peran pemimpin dalam membangun tim yang adaptif dan kolaboratif. Peserta menunjukkan komitmen yang tinggi untuk mengimplementasikan konsep digital leadership di bisnis mereka.
PENINGKATAN KESADARAN DAN IMPLEMENTASI GREEN MARKETING BAGI UMKM DALAM MENDUKUNG PEMBANGUNAN BERKELANJUTAN DI KOTA CIREBON Pranata, Sudadi; Komara, Nandang
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/f1ntkf73

Abstract

This community service program aims to increase awareness and implementation of green marketing for MSMEs in Cirebon City in supporting sustainable development. Training and mentoring are conducted to provide an understanding of the concept of green marketing and its implementation strategies in business. The results of the activity show that participants experienced increased insight into the benefits of green marketing, both in terms of the environment and business competitiveness. Several MSMEs have begun to implement green marketing strategies by using environmentally friendly raw materials, biodegradable packaging, and sustainability-based communication. The main challenges faced include higher production costs, limited access to green raw materials, and low consumer awareness. Continuous mentoring and support from the government and academics are needed so that the implementation of green marketing can be more effective. Digital marketing is one of the strategies proposed to expand the market for green products more efficiently. This program has a positive impact on building a sustainable business ecosystem for MSMEs in Cirebon City. Further evaluation is still needed to measure the long-term impact of the implementation of this green marketing strategy.
The Influence of Brand Image On Decisions To Purchase Muslim Cash Products (Case Study in Rabbani) Komara, Nandang; Narimawati, Umi; Syafei, M. Yani
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2953

Abstract

This study aims to examine the effect of brand image on consumer purchasing decisions. Brand image is a key element in marketing strategy that can influence consumer preferences and purchasing behavior. In the context of an increasingly competitive market, understanding how brand image affects purchasing decisions is very important for companies. This research uses a quantitative approach with a survey method to collect data from respondents who are involved in purchasing products or services from certain brands. The results of this study reveal that brand image has a significant influence on consumer purchasing decisions. Respondents tend to be more inclined to choose brands with a positive image, which provides a sense of trust and expected quality. In addition, brand image is also proven to influence customer loyalty, which in turn can have a positive impact on the company's long-term revenue.
Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs Wahdiniwaty, Rahma; Pranata, Sudadi; Komara, Nandang
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.469

Abstract

In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools, resulting in declining performance and market reach. This study aims to analyze how entrepreneurial technology resilience mediates the relationship between entrepreneurial marketing and business performance in Batik MSMEs. A quantitative approach was used by distributing structured questionnaires to 383 Batik MSME owners in Indonesia. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity and test hypotheses among three constructs, entrepreneurial marketing, entrepreneurial technology resilience, and business performance. Findings reveal that entrepreneurial marketing significantly influences both entrepreneurial technology resilience and business performance. Furthermore, entrepreneurial technology resilience also positively affects business performance and partially mediates the relationship between entrepreneurial marketing and business performance, explaining 80.2% of the variance in the model. The results confirm that technological resilience is a crucial mechanism that strengthens the effectiveness of entrepreneurial marketing strategies. Strengthening digital capabilities and adaptive innovation allows Batik MSMEs to enhance operational efficiency, market expansion, and overall performance. Therefore, improving technological resilience should be prioritized as a strategic policy for sustaining the Batik industry’s competitiveness.
Strengthening Human Resources of Msmes And Cooperatives Through Counseling and Joint Dialogue In Cianjur Regency Pranata, Sudadi; Susilawati, Erna; Amroni, Amroni; Febriansyah, Angky; Komara, Nandang; Musrifah, Ai; Yani Syafeí, M; Wahdiniwaty, Rahma
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.942

Abstract

Strengthening human resources (HR) in the MSME and cooperative sectors is an important aspect of enhancing local economic competitiveness, including in Cianjur Regency. MSMEs and cooperatives as main drivers of the people's economy often face various obstacles such as weak managerial capabilities, limited financial literacy understanding, and restricted use of digital technology in running their businesses. These problems cause productivity and business sustainability to be less than optimal. To address these issues, a Community Service activity titled “Strengthening MSME and Cooperative HR through Counseling and Joint Dialogue in Cianjur Regency” was carried out by lecturers and students from several universities in Indonesia. The activities were conducted through counseling methods, group discussions, and interactive dialogues involving MSME actors, cooperative administrators, regional officials, and relevant stakeholders. The materials delivered included business management, financial literacy, digital marketing strategies, and strengthening partnership networks between business actors and supporting institutions. This Community Service activity was enthusiastically attended by participants who gained new understanding in managing businesses professionally, innovatively, and adaptively to digital development. This program is expected to increase the capacity of MSME and cooperative HR, strengthen collaboration among economic actors, and encourage the creation of economic independence and community welfare in Cianjur Regency sustainably.
Employee Wellbeing dan Kinerja Pegawai Berkelanjutan: Peran Mediasi Work Engagement Amin Noor, Herlina; Rusli, Muh.; Komara, Nandang; Sattar, Usman; Safira Rospitasari Harun Sally, Jihan; Lestari, Sulfaedah; Syahrul, Syahrul
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 3 (2025): Volume 1 Nomor 3 (Desember 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i3.66

Abstract

Changes in work patterns and increasing performance demands require organizations to focus not only on targets but also on employees’ psychological conditions that support long-term performance. This study aims to examine the effect of employee wellbeing on employee performance, with employee engagement as a mediating variable. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires from 150 employees and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that employee wellbeing has a positive effect on employee engagement and employee performance. Employee engagement also has a positive effect on employee performance. Furthermore, employee engagement partially mediates the relationship between employee wellbeing and employee performance. These findings highlight that employee wellbeing influences performance not only directly but also indirectly through enhanced work engagement as a key psychological mechanism. This study suggests that sustainable performance improvement strategies should emphasize the integrated management of employee wellbeing and engagement.
Co-Authors Amin Noor, Herlina Amroni, Amroni Febriansyah, Angky Lestari, Sulfaedah M. Yani Syafei Muh. Rusli musrifah, ai Pranata, Sudadi Puri Swastika Gusti Krisna Dewi Purwadhi Purwadhi Rahma Wahdiniwaty Rian Andriani Safira Rospitasari Harun Sally, Jihan Sattar, Usman Susilawati, Erna Syafei, M. Yani Syahrul Syahrul Umi Narimawati Yani Syafeí, M