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All Journal International Journal of Health and Pharmaceutical (IJHP) Al Naqdu: Jurnal Kajian Keislaman
Muhammad Maulidin
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Religion Humanities Education Library & Information Science Nursing Public Health Social Sciences

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STRATEGI MARKETING PEGAWAI BANK SYARIAH DALAM MEREKRUT NASABAH DI BANK SYARIAH INDONESIA KCP PLERED 2 Muhammad Maulidin; Salis Apriliani; Achmad Nurjannah
Al Naqdu Vol 3 No 1 (2022): FEBRUARI 2022
Publisher : IAIC (Institut Agama Islam Cirebon)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.27 KB)

Abstract

Currently, Islamic banking is growing rapidly, along whith these developments, employee marketing strategies mush also increase. To increase the number of customers, Islamic banks need a strategy in each of their sales products that aim to develop business at Indonesian Islamic bank KCP Plered 2. The purpose of this study was to find out how the marketing strategy of Islamic bank employees in Islamic banks Indonesia KCP Plered 2. This study uses a qualitative method with a descriptive approach, where the data obtained is by interviewing each marketing employee and also the director of Islamic banks. The results of this study indicate that the marketing strategy used in recruiting customers is to use a marketing mix strategy. Marketing mix is a form of marketing strategy that is carried out by combining several elements in integrated manner including those commonly known as the 5 (P) namely Product, Price, Promotion, Place, People. A very important role in recruiting customers in BSI Plered 2 is by using a promotion strategy itself used in recruiting customers at BSI KCP Plered 2 is pcking up the market, advertising, sales promotion, socialization, and personal selling.
An Analysis Of Effect Job Demand Control-Support And Protection Motivation On Compliance In Filling Inpatient Care Medical Record Files At RSU. ESHMUN Medan Nasution, Sri Lestari Ramadhani; Muhammad Maulidin; Girsang, Ermi
International Journal of Health and Pharmaceutical (IJHP) Vol. 4 No. 2 (2024): May 2024
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v4i2.268

Abstract

An important indicator to determine the quality of service in a hospital is about the completeness of the hospital's medical record files. There are many problems arise due to incomplete medical record files and do not recorded neatly and regularly. The incident is due to lack of medical team awareness in recording all information or actions that would be given to the patient. The aim of this study is to analyse the effect of Job Demand-Control-Support and Protection Motivation on compliance in filling out Medical Record files at RSU ESHMUN Medan 2023. This study uses quantitative research method which is analytical in nature. The total sampling of this study is 115 active nurses at RSU ESHMUN Medan. The result of the study informs that there are very strong and significant effect among Job Demand-Control-Support and Protection Motivation on compliance in filling out Medical Record files at RSU ESHMUN Medan 2023. The variable that has the most influence on Obedience with filling in inpatient medical record files at RSU ESHMUN in 2023 is the Protection Motivation variable. It is recommended to RSU ESHMUN Medan to improve the administration pattern in order to all of nurses have the same job demands and receive the same support.
Co-Authors Achmad Nurjannah Girsang, Ermi Nasution, Sri Lestari Ramadhani Salis Apriliani