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All Journal Al Naqdu: Jurnal Kajian Keislaman Al Naqdu: Jurnal Kajian Keislaman
Salis Apriliani
IAI Cirebon
Religion Humanities Education Library & Information Science Social Sciences

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STRATEGI MARKETING PEGAWAI BANK SYARIAH DALAM MEREKRUT NASABAH DI BANK SYARIAH INDONESIA KCP PLERED 2 Muhammad Maulidin; Salis Apriliani; Achmad Nurjannah
Al Naqdu Vol 3 No 1 (2022): FEBRUARI 2022
Publisher : IAIC (Institut Agama Islam Cirebon)

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Abstract

Currently, Islamic banking is growing rapidly, along whith these developments, employee marketing strategies mush also increase. To increase the number of customers, Islamic banks need a strategy in each of their sales products that aim to develop business at Indonesian Islamic bank KCP Plered 2. The purpose of this study was to find out how the marketing strategy of Islamic bank employees in Islamic banks Indonesia KCP Plered 2. This study uses a qualitative method with a descriptive approach, where the data obtained is by interviewing each marketing employee and also the director of Islamic banks. The results of this study indicate that the marketing strategy used in recruiting customers is to use a marketing mix strategy. Marketing mix is a form of marketing strategy that is carried out by combining several elements in integrated manner including those commonly known as the 5 (P) namely Product, Price, Promotion, Place, People. A very important role in recruiting customers in BSI Plered 2 is by using a promotion strategy itself used in recruiting customers at BSI KCP Plered 2 is pcking up the market, advertising, sales promotion, socialization, and personal selling.
STRATEGI MARKETING PEGAWAI BANK SYARIAH DALAM MEREKRUT NASABAH DI BANK SYARIAH INDONESIA KCP PLERED 2 Muhammad Maulidin; Salis Apriliani; Achmad Nurjannah
Al Naqdu Vol 3 No 1 (2022): FEBRUARI 2022
Publisher : UI Cirebon (Universitas Islam Cirebon)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, Islamic banking is growing rapidly, along whith these developments, employee marketing strategies mush also increase. To increase the number of customers, Islamic banks need a strategy in each of their sales products that aim to develop business at Indonesian Islamic bank KCP Plered 2. The purpose of this study was to find out how the marketing strategy of Islamic bank employees in Islamic banks Indonesia KCP Plered 2. This study uses a qualitative method with a descriptive approach, where the data obtained is by interviewing each marketing employee and also the director of Islamic banks. The results of this study indicate that the marketing strategy used in recruiting customers is to use a marketing mix strategy. Marketing mix is a form of marketing strategy that is carried out by combining several elements in integrated manner including those commonly known as the 5 (P) namely Product, Price, Promotion, Place, People. A very important role in recruiting customers in BSI Plered 2 is by using a promotion strategy itself used in recruiting customers at BSI KCP Plered 2 is pcking up the market, advertising, sales promotion, socialization, and personal selling.
PENDAMPINGAN LATIHAN FISIK DAN MENTAL SPIRITUAL PADA LANSIA DI DESA KEDUNGDAWA Bunga Jannahtu Sholeha; Salis Apriliani; Ahmad Waridi; Siti Hindun; Duriyah
Al Naqdu Vol 4 No 2 (2023): AGUSTUS 2023
Publisher : UI Cirebon (Universitas Islam Cirebon)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58773/alnaqdu.v4i2.115

Abstract

Physical and mental exercise programs are programs carried out to improve the physical strength and health of the elderly. This program is carried out in line with the service of KKM IAI Cirebon. It is very important to pay attention to the health of the elderly, considering that the elderly group has different nutritional needs from other age groups. This is due to changes in body composition and decreased physical and mental activity, with increasing age, decreased energy requirements. The purpose of this study was to provide physical and mental training assistance to the elderly in the village of Kedungdawa. The methods used to achieve these goals are 1). Mentoring 2.) Education. The physical and mental training assistance was carried out on September 15, 2022 in yhe village of kedungdawa RW 01 which was attended by 15 elderly people, while the activities carried out were physical exercise assistance by inviting the elderly to walk, and mental assistance by talking about the past lives they had gone trough. During his life.
Co-Authors Achmad Nurjannah Ahmad Waridi Bunga Jannahtu Sholeha Duriyah Muhammad Maulidin Siti Hindun