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This Author published in this journals
All Journal Jurnal Ilmiah Psikologi Terapan Journal of Humanities and Social Studies INCARE
Awaludin Ahya
Program Studi Psikologi Universitas Gajayana Malang, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Journal of Humanities and Social Studies

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The Influence Of Stress And Anxiety Levels On Tiktok Content Consumption In Adolescents And Early Adults Zulvania, Novelia Salsa; Ahya, Awaludin; Wibowo, Moersito Wimbo
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2..11929

Abstract

This study aims to analyze the effect of stress and anxiety levels on TikTok consumption among respondents. The method used is a quantitative approach with multiple linear regression analysis techniques. The results of the validity test show that all items in the Stress Level (X1), Anxiety (X2), and TikTok Consumption (Y) variables are valid, indicated by a p-value 0.05. The reliability test also showed very good results with Cronbach's Alpha values of 0.919 (X1), 0.971 (X2), and 0.898 (Y), respectively, which means that all research instruments are reliable. The classical assumption test shows that the regression model meets the assumption of normality, there is no multicollinearity, and there is no heteroscedasticity. The results of the regression analysis produce the equation Y = 29.633 + 0.515X1 - 0.132X2 + e. The partial test (t-test) shows that both independent variables have a significant effect on TikTok consumption, with a significance value 0.05. The simultaneous test (F test) also shows that both variables together have a significant effect on TikTok consumption. The coefficient of determination (R²) value of 0.351 indicates that 35.1% of the variability in TikTok consumption can be explained by stress and anxiety levels. This finding indicates that the higher the level of stress and anxiety, the higher the tendency of a person to consume TikTok.
The Influence Of Fomo On Purchase Intention Through Brand Engagement On Tiktok Among Generation Z Decoding Fomo: Social Anxiety And Purchase Intention Through Brand Engagement On Tiktok Dilla, Savira Cahya; Wibowo, Moersito Wimbo; Ahya, Awaludin
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2..11927

Abstract

This study aims to analyze the impact of social anxiety due to Fear of Missing Out on purchase intention through consumer brand engagement on TikTok among Generation Z. The study involved 250 respondents who actively use TikTok and have online shopping experience. Using a quantitative approach and multiple regression analysis, the results indicate that social anxiety significantly affects purchase intention, both directly and indirectly through brand engagement. The regression model explains 58.2% of the variance in purchase intention. These findings provide insights for marketers to develop more interactive and psychologically driven marketing strategies to enhance brand engagement and purchasing decisions.
Co-Authors Dilla, Savira Cahya Iksan, Mohamad Moersito Wimbo Wibowo Mohamad Iksan Mursito Wimbo Wibowo Wibowo, Mursito Wimbo Zulvania, Novelia Salsa