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All Journal Ensiklopedia Education Review
Putri Sakinah BR Hombing
Universitas Pembangunan Panca Budi
Education Languange, Linguistic, Communication & Media

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PENGARUH PERHATIAN, KETERTARIKAN, KEINGINAN DAN KEYAKINAN TERHADAP MINAT BELI KONSUMEN PADA PT. MAHKOTA PETRIEDO INDOPERKASA Putri Sakinah BR Hombing; Suwarno Suwarno; Cahyo Pramono
Ensiklopedia Education Review Vol 4, No 1 (2022): Volume 4 No 1 April 2022
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eer.v4i1.1379

Abstract

This study aims to determine whether attention, interest, desire and belief simultaneously have a positive and significant effect on consumer buying interest at PT. Crown Petriedo Indoperkasa. The data analysis technique used is the quantitative associative method with the help of the SPSS program. This study uses multiple linear regression. The research sample was 91 respondents. Primary data collection using a questionnaire. The results showed that partial attention had a positive and significant effect on consumer buying interest at PT. Crown Petriedo Indoperkasa. Partial interest has a positive and significant effect on consumer buying interest at PT. Crown Petriedo Indoperkasa. Desire partially positive and significant effect on consumer buying interest at PT. Crown Petriedo Indoperkasa. Confidence partially positive and significant effect on consumer buying interest at PT. Crown Petriedo Indoperkasa. Attention, interest, desire and belief simultaneously have a positive and significant effect on consumer buying interest at PT. Crown Petriedo Indoperkasa.Keywords: Attention, Interest, Desire, Confidence And Buying Interest. 
Co-Authors Cahyo Pramono Suwarno