Budhi Adhiani
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PENGUKURAN KEPUASAN PENGGUNA LULUSAN PROGRAM STUDI KOMPUTERISASI AKUNTANSI BAGI INDUSTRI Sugiarti Sugiarti; Susena Susena; Budhi Adhiani; Sri Murtini; Rani Raharjanti
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 5, No 2 (2022)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v5i2.4063

Abstract

This study aims to measure the level of user satisfaction of graduates of the Computerized Accounting Study Program, Department of Accounting, Semarang State Polytechnic and identify the quality attributes of graduates that need to be improved to increase graduate user satisfaction. The sample was taken as many as 20 industrial users who graduated with purposive sampling technique. The data collection method applied is a questionnaire. The data that has been collected was analyzed with the help of SPSS 26 software for Windows, then processed using the Importance Performance Analysis (IPA) model. The results of the IPA analysis on the Cartesian diagram of the 8 variables namely Reliability, Responsiveness, Confidence, Attention, Tangible, Benefit, Ease and Security indicate that the performance of the graduates of the Computerized Accounting Study Program has met expectations. However, the Computerized Accounting Study Program must always be updated on the development of science and technology so that links and matches are always created
PENGARUH PENGGUNAAN MEDIA SOSIAL BAGI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) Mardinawati Mardinawati; Budhi Adhiani; Sumanto Sumanto; Teguh Budi Santosa; Maharani Rona Makom
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 6, No 1 (2023)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v6i1.4578

Abstract

The research was conducted on Micro, Small and Medium Enterprises (MSMEs) in the Magelang and Temanggung areas. The problem in this study is whether social media and its benefits affect the development of Micro, Small and Medium Enterprises (MSMEs). How does the use of social media affect the marketing of Micro, Small and Medium Enterprises (MSMEs). The purpose of this study is to determine the effect of using social media on the development of Micro, Small and Medium Enterprises (MSMEs). to determine the effect of using social media on the marketing of Micro, Small and Medium Enterprises (MSMEs). The method in this research is this research is a descriptive observational research on Micro, Small and Medium Enterprises (MSMEs) in Magelang City and Temanggung City. This study uses in-depth interviews and observations of SMEs. Methods of descriptive statistical analysis and qualitative analysis. Results are displayed in tables and graphs. The results show that MSMEs have used social media in developing their business, especially in product introduction and marketing. The most widely used social media are Facebook, Instagram and WhatsApp