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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Mantik Enrichment : Journal of Management KREATIF: Jurnal Pengabdian Masyarakat Nusantara PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Gudang Jurnal Multidisiplin Ilmu Jurnal Pengabdian Kepada Masyarakat Radisi Journal of Innovative and Creativity KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sari Wiyanti
Universitas Pancasakti
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Keunggulan Kompetitif Yogya Mall Tegal yang dipengaruhi Persepsi Digital Marketing, Reputasi Harga, dan Kualitas Produk Yuniarti Herwinarni; Sari Wiyanti; Faiz Irsyad Prasetyo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2466

Abstract

Mall business competition in Tegal is very high, the location is close to each other and each has a competitive advantage. Yogya Mall Tegal is currently not only competing with malls in Tegal but competing with online stores whose products are unique and diverse, competitive prices and respond to all needs. Perceptual factors of digital marketing, price reputation and product quality can increase the competitive advantage of Yogya Mall Tegal. The purpose of this study was to analyze the decline of Yogya Mall Tegal's competitive advantage and the factors that influence it. This research method uses qualitative and quantitative research approaches. The sample in this study amounted to 100 respondents, with the sampling technique is non probability sampling through accidental sampling method. The data used is primary data which will be processed using SPSS 25. The results of this study obtained the results of the t test results obtained tcount> ttable (1.965> 1.661) with a sig value. 0.015 <0.05 means H1 is accepted. The t test results obtained tcount> ttable (2.091> 1.661) with a sig value. 0.039 <0.05 means H2 is accepted. The t test results obtained tcount> ttable (1.913> 1.661) with a sig value. 0.049 <0.05 means H3 is accepted. From the results of the F test obtained Fcount> Ftable (11.75> 2.696) and a significance value of 0.000 <0.05 means H4 is accepted The results of this study prove that the three variables, namely Perception of Digital Marketing, Price Reputation and Product Quality are factors that support the formation of Yogya Mall Tegal Competitive Advantage.
Analisis Pengaruh Persepsi Harga Ritel, Store Atmosphere dan Promosi, Terhadap Motivasi Konsumen Berbelanja Rita Mall Tegal Sari Wiyanti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3086

Abstract

However, after Covid-19, it became a mall with expensive prices. The mall's atmosphere tended to be static and boring, and the lack of promotions caused consumers' motivation to shop at Rita Mall Tegal to decline. The purpose study was to analyze the decline in consumer motivation to shop at Rita Mall Tegal and the factors that influenced it, such as retail price perception, store atmosphere, and promotions. This research methods both qualitative and quantitative research approaches. The sample size for this study is 100 respondents, with non-probability sampling using the accidental sampling method. The data used are primary data, which will be analyzed using SPSS 25. The results of this study, multiple linear regression analysis of the Retail Price Perception (X1) variable on Consumer Motivation (Y) is positive at 0.695 and the t-test result is tcount > ttable, namely 3.462 > 1.661 with a sig. value of 0.001 < 0.05, meaning that H1 is accepted. The multiple linear regression analysis of the Store Atmosphere Perception (X2) variable on Consumer Motivation (Y) yielded a positive value of 0.349, and the t-test value was t-calculated > t-table, i.e., 1.983 > 1.661, with a significance level of 0.049 ≤ 0.05, meaning that H2 is accepted. The multiple linear regression analysis of Promotion Perception (X3) on Consumer Motivation (Y) has a positive value of 0.349, and the t-test result shows that the calculated t-value is greater than the critical t-value, i.e., 2.092 > 1.661, with a significance level of 0.042 ≤ 0.05, meaning that H3 is accepted. The F-test result shows Fcalc > Ftab, i.e., 3.058 > 2.696, with a significance level of 0.032 ≤ 0.05, meaning H4 is accepted. The conclusion is that consumer motivation in shopping at Rita Mall Tegal is influenced by the perception of low retail prices, store atmosphere with lighting, air-conditioned rooms, attractive exterior and interior design, and aggressive promotions through social media carried out by Rita Mall Tegal.
Co-Authors Ahmad Hanfan, Ahmad Andre Maulana Bagas Dwi Cahyo Dinda Tri Cahya Ramadhani Eva Anggra Yunita Faiz Irsyad Prasetyo Fika Khirza Sa'bani Gunistyo Gunistyo Happy Nadia Mareta Maey Diana Putri Mei Rani Amalia Amalia Mella Fayza Muhammad Siddik Erdi Niken Wahyu Cahyaningtyas Niken Wahyu Cahyaningtyas Nina Antika Yuniarti Herwinarni Yustia Hapsari