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All Journal Jurnal Mantik
Yashinta Putri Dwi Astuti
Politeknik Bhakti Semesta
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Comparison of Social Media Marketing Engagement Rates on My Rise (MSMEs) Salatiga Deva Nita Mulya; Aldian Umbu Tamu Ama; Yashinta Putri Dwi Astuti; Galih Prasadhya
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3140

Abstract

The development of technology affects all aspects or fields, one of which is the field of business marketing which is often referred to as digital marketing. Digital marketing is currently the focus of business people, including MSMEs. They must quickly adapt to changes because it can help disseminate products to the public and increase sales. Business actors are facilitated by digital marketing platforms, such as social media, with various derivatives. This study aims to analyze the comparison of the level of engagement in social media marketing to the increase in sales and productivity of My Rise (MSMEs). The research method used in this study is qualitative. This research focuses on the level of engagement of each social media marketing used by My Rise. Through the data collection method through interviews and social media observations, the results of the research showed that the social media marketing used by My Rise is Instagram, Facebook, and TikTok, where each social media has its advantages in its use. However, the social media with the highest engagement is Instagram because more people use Instagram social media, so the target market is more targeted.
Analysis of Implementation of the Bandwagon Effect to Build and Sustain A Business Yashinta Putri Dwi Astuti; Deva Nita Mulya; Aldian Umbu Tamu Ama; Ignatius Bias Galih Prasadhya
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3192

Abstract

Nowadays, internet developments can be adopted to increase a business through deployment information, thus stimulating the effect of following the news. The following phenomenon or trend is called the bandwagon effect and can be used to build a business by utilizing the trends. At this time, one of the trends is the rise of the viral culinary idea. Nielsen reported that foods are on the first rank in the contribution of consumer spending. So opening a culinary business is an opportunity. The method used is qualitative descriptive. The data resources were obtained from primary data through in-depth interviews with Sobat Ngelak. This research found that when used well, the bandwagon effect will be a good business opportunity. However, the bandwagon effect can not last long without being balanced with opportunity recognition. Ability to analyse an opportunity and create an idea required as a consequence of Sobat Ngelak to follow the trend on social media. The bandwagon effect has the benefit to give of contributing to increasing the demand of the market.
Co-Authors Deva Nita Mulya Galih Prasadhya Ignatius Bias Galih Prasadhya Umbu Tamu Ama, Aldian