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All Journal Avant Garde Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam
Novi Prawitasari
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences

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Pemanfaatan Media Sosial Sebagai Platform Utama Pemasaran Produk UMKM Ricky Noor Permadi; Maya Retno Sari; Novi Prawitasari
Avant Garde Vol 10, No 1 (2022): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v10i1.1695

Abstract

Amid the issue of economic uncertainty and the shift in the use of non-renewable natural resources, Micro Small and Medium Enterprises (MSMEs) have become the new flagship of the Indonesian economy. As if not following the flow of technological developments, many the MSME actors do not take advantage of this technology, especially the use of social media. This article aims to describe and analyze the benefits and advantages of marketing through social media. Utilizing social media as the primary platform for marketing MSME products must be done, because social media is a place for marketing products with relatively low costs, even free. The research method used is literature review. Furthermore, this study was conducted with a focus on two analyses. The first is to dig up information about the benefits of using social media to support MSMEs. Second, to find out the role of the government in increasing the use of social media. Therefore, literature review is the right research method chosen to achieve the objectives of this study. The literature analysis process in this research is carried out by collecting data in the form of relevant scientific articles from the google scholar database published between 2015 and 2022. And then, Vosviewer is used to visualize the most important topics in this subject. The data used as analysis material is secondary data collected from various sources (articles published by national and international reputable journals). The results of the study illustrate that there are so many benefits that MSME actors get when they market their products through social media, this also happens in other countries. The role of the Central Government and Regional Government are needed in accelerating MSME actors to be "exposed" and utilize social media in their marketing. The government must also educate the MSME actors, this can be done through training for MSME actors.
Evaluasi Kelembagaan Kota Samarinda Berdasarkan Kebijakan Penataan Kelembagaan Pemerintah Daerah : Studi Kasus pada Dinas Kesehatan Kota Samarinda Sartika, Dewi; rustan amarullah; Kemal Hidayah; Fani Heru Wismono; MARIA AGUSTINI PERMATA SARI; Mayahayati Kusumaningrum; Tri Noor Aziza; Tri Wahyuni; Novi Prawitasari; Ricky Noor Permadi
Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam Vol. 5 No. 02 (2023): Desember
Publisher : Badan Perencanaan Pembangunan Daerah, Penelitian dan Pengembangan Kota Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54902/jri.v5i02.105

Abstract

Changes in the dynamic strategic and regulatory environment are challenges as well as opportunities for city governments to formulate and formulate organizational policies that are in line with the direction of development. The arrangement of regional apparatus organizations is a common thing in an organizational cycle, including in local government organizations. With the simplification of the regional government organization, it is hoped that the performance of the local government will become more effective and efficient. Institutional arrangements are not limited to nomenclature, but also have an impact on coordination governance, scope of work, resource management, and so on. By using institutional arrangement criteria from a budgeting policy perspective, analyzing the value of strategic issues related to regional vision and mission as well as regional flagship programs, analysis of regional institutional models and nomenclature, analyzing the typology of affairs, which are then offered into two models, namely: 1) Progressive Institutional Model and 2) Pragmatic Institutional Model. In short, differences from alternative institutional models fundamentally change existing institutions, but still prioritize key factors in achieving local government goals. On the other hand, the choice of the pragrammatic model represents a moderate, realistic, and rational institutional model, but the two alternative models still offer a more streamlined structure and a more efficient allocation of resources. It is possible to choose a hybrid model, taking into account the intensity of the workload, and optimize the performance of the flagship program.
Co-Authors DEWI SARTIKA Fani Heru Wismono Kemal Hidayah Maria Agustini Permata Sari Maya Retno Sari Mayahayati Kusumaningrum Ricky Noor Permadi Ricky Noor Permadi Rustan Amarullah Tri Noor Aziza Tri Wahyuni