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All Journal Ensiklopedia of Journal Jurnal Komunikasi Pendidikan Jurnal Informatika Ekonomi Bisnis Jurnal Point Equilibrium Manajemen dan Akuntansi JEBD

Asrul

Universitas Sumatera Barat

Author-ID : 5459273

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Articles

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA TOKO PAKAIAN LIMA R DI PARIAMAN Asrul Asrul
Ensiklopedia of Journal Vol 3, No 2 (2021): Vol 3 No 2 Edisi 1 Januari 2021
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

This study aims to 1) to determine the effect of price on customer loyalty at clothing store Five R in Pariaman 2) to know the influence of service quality to customer loyalty at clothing store Five R in Pariaman 3) to know influence of price and quality of service to customer loyalty at store Five R clothes in Pariaman. The research method is quantitative. The population in this study were consumers or customers of clothing store Five R in Pariaman, where the sample of 35 respondents. The data was processed using SPSS 18.0. Based on the research results can be concluded 1) the price has a positive effect on customer loyalty in clothing store Five R in Pariaman; 2) service quality positively affects customer loyalty at clothing store Five R in Pariaman; 3) price and service quality positively affect customer loyalty at clothing store Five R in Pariaman. With multiple linear regression Y = 5,492 + 0,519 + 0,334 and coefficient of determination equal to 59,2%. To increase sales revenue, the company must provide good service and price in accordance with the quality of products offered.

ANALISIS RASIO PENGELOLAAN KEUNGAN DESA (Studi Kasus Desa Apar Kecamatan Pariaman Utara Tahun 2016-2018) Kota Pariaman Asrul Asrul
Ensiklopedia of Journal Vol 2, No 3 (2020): Vol 2 No 3 Edisi 1 April 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Tujuan dari penelitian ini adalah untuk menilai kinerja keuangan pemerintah Desa tahun 2016-2018. Penelitian dilakukan di pemerintah Desa Apar kecamatan pariaman utara kota pariaman. Jenis penelitian ini adalah studi kasus. Teknik pengumpulan data dilakukan menggunakan Metode dokumentasi. Teknik analisis data dilakukan dengan menggunakan Rasio Kemandirian Keuangan Daerah, Rasio Efektivitas, Rasio Efesiensi, Dan Rasio Aktivitas. Hasil dari penelitian ini menunjukan Kinerja keuangan desa Apar jika dilihat dari rasio kemandirian keuangan daerah masih sangat rendah. Pada tahun 2016 memperoleh nilai sebesar : 0,0%, pada tahun 2017 memperoleh nilai sebesar 0,0%, dan pada tahun 2018 memperoleh nilai sebesar 0,0%, artinya ketergantungan desa Apar dengan bantuan pusat sudah sangat tinggi dalam menjalankan sistem pemerintahnya. Kinerja keuangan desa Apar jika dilihat dari rasio efektivitas sudah efektif. Pada tahun 2016 nilai yang diperoleh sebesar 99,50%, pada tahun 2017 memperoleh nilai sebesar 99,80%, pada tahun 2018 memeproleh nilai sebesar 99,75%, dapat ditarik kesimpulan bahwa desa Apar sudah baik dalam merealisasikan pendapatan asli daerah, sehingga lebih besar dari anggaran pendapatan asli daerah yang sudah dianggarkan. Kinerja keuangan desa Apar jika dilihat dari rasio efesiensi tergolong kurang efesien. Jika dilihat pada tahun 2016 kinerja keuangan desa Apar tergolong kurang efesien dengan memperoleh angka sebesar 100%, sedangkan pada tahun 2017 memperoleh nilai sebesar 100%, dan pada tahun 2018 memperoleh nilai sebesar 100%, dapat ditarik kesimpulan bahwa biaya yang dikeluarkan oleh desa Apar untuk memperoleh pendapatan asli desanya lebih besar dari realisasi pendapatan asli desa yang diterima oleh desa Apar. Kinerja keuangan desa Apar jika dilihat dari rasio aktivitas tidak baik, dikarenakan alokasi dana yang dikeluarkan oleh desa Apar untuk belanja operasi lebih kecil dari pada alokasi dana yang dikeluarkan untuk belanja modal. Dapat ditarik kesimpulan bahwa desa Apar belum memfokuskan pengeluaran belanja pada belanja operasi yang sifatnya untuk pembangun dibandingkan untuk belanja modal.

PENGARUH CUSTOMER ENGAGEMENT DAN VIRAL MARKETING TERHADAP BRAND AWARENESS PADA PRODUK HANDPHONE MERK VIVO (Studi Kasus Pada Konsumen Vivo Bintang Cell Simpang Tabuik Pariaman) Asrul Asrul
Ensiklopedia of Journal Vol 2, No 2 (2020): Vol 2 No 2 Edisi 2 Januari 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

The purpose of this study is to examine simultaneously and partially the influence of customer engagement and viral marketing on brand awareness on vivo brand mobile products in the city of Pariaman. Based on the results of this study it is hoped that this research can provide consideration in determining customer engagement and viral marketing policies so that it can increase brand awareness. Based on the results of the study note that the influence of customer engagement on brand awareness t value was calculated at 6.277 with a significance level of 0.000

The Effect of Leadership, Job Satisfaction and Self-Efficacy on Lecturers’ Performance Lili Salfina; Reflianto Reflianto; Asrul Asrul
Jurnal Komunikasi Pendidikan Vol 6, No 2 (2022)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jkp.v6i2.2360

This study aimed to analyze the effect of leadership, job satisfaction, and self-efficacy. The method of this research was a quantitative survey method. We collected the data from a sample of the college of economic lecturers numbered 34 people using the research instrument of questionnaires. Analysis of the questionnaire used a 5-points Likert scale and a multiple linear regressions test. Research findings reported a significant influence on the leadership perception, job satisfaction, and self-efficacy of the lecturers' performing partially and simultaneously. This study contributed to head building participatory and communicative leadership in improving the planning, execution, and evaluation of learning to get the expected teaching competence. We suggest that higher education leaders always pay attention to the needs of their subordinates. Create a pleasant work atmosphere that can improve positive self-efficacy and job satisfaction.

PENGARUH PERTUMBUHAN PENDUDUK DAN JUMLAH ANGKATAN KERJA TERHADAP PERTUMBUHAN EKONOMI DI KOTA PARIAMAN Asrul; Mesa Kurniawati
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 1 No. 1 (2019): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui Pengaruh Pertumbuhan Penduduk danJumlah Angkatan Kerja terhadap Pertumbuhan Ekonomi di Kota Pariaman. Variabelindependen dalam penelitian ini adalah Pertumbuhan Penduduk (x1), Jumlah Angkatan Kerja(x2) dan variabel dependentnya adalah Pertumbuhan Ekonomi (Y). Sumber data padapenelitian ini diperoleh dari data profil Kota Pariaman tahun 2012 sampai dengan 2018. Datadikumpulkan dengan menggunakan dokumentasi. Pengujian hipotesis menggunakan analisis,regresi, uji t, uji F dan determinasi. Persamaan regresi dalam penelitian ini adalah Y = 2,266 +0,024X1+ 0,330X2. Hasil penelitian menunjukkan Pertumbuhan penduduk tidak berpengaruhsecara signifikan terhadap pertumbuhan ekonomi di Kota Pariaman, secara parsial. Jumlahangkatan kerja berpengaruh secara signifikan terhadap pertumbuhan ekonomi di KotaPariaman, secara parsial. Pertumbuhan penduduk dan jumlah angkatan kerja secara silmultanberpengaruh secara signifikan terhadap pertumbuhan ekonomi di Kota Pariaman, dengan R =0,987 dan Ajusted R Square = 0,960 atau 96% sisanya 4% adalah pengaruh lain yang tidakditeliti dalam penelitian ini.

Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Sikncare Merek Skintific (Studi kasus pada Mahasiswa Fakultas Ekonomi Universitas Sumatera Barat) Asrul; Yasnida
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is entitled The Influence of Product Price and Quality on Interest in Buying Skintific Brand Skincare (Case Study of Students at the Faculty of Economics, University of West Sumatra), this research is motivated by the background of many young people, especially women, who use skincare, especially students who always want to look their best at every opportunity. This Skintific product has become a hot topic on social media, there are many discounts offered and the prices are quite competitive, but there are also many people interested in it. This research uses primary data by distributing questionnaires to students and the data is processed using the SPSS application. In this research, it was found that partially price had a significant effect on students' buying interest, partially product quality had a significant effect on students' buying interest. Simultaneously, price and product quality have a significant effect on students' buying interest.

Pengaruh Store Atmosphere, Price dan Service Quality terhadap Minat Beli Konsumen Pada Cooffee Shop Kopi Asrul
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.246

This type of research is descriptive and quantitative research, because this research is used to provide an objective description or description of a situation. This study aims to see the effect of Store Atmosphere on Purchase Intention, the effect of Price on Purchase Intention, the effect of Service Quality on Purchase Intention and see the effect of Store Atmosphere, price, Service Quality on purchase intention. This research was conducted in the form of interviews and distributing questionnaires. The population in this study were all consumers who had made a purchase at least once at a coffee coffee shop from the heart of Pariaman City. The sample in this study were 49 respondents, the sampling technique used incidental sampling or sampling technique based on chance. This study uses hypothesis testing, the results of this study indicate that partially Store Atmosphere does not have a significant effect on purchase intention because the value of ttab>thit (1.6772> 0.174), price has a significant effect on purchase intention because ttab<thit (1.6772<13.906 ) and service quality have a significant effect on purchase intention because ttab<thit (1.6772<3.573). While simultaneously Store Atmosphere, price, service quality have a significant effect on purchase intention because fhit>ftab (156.543 > 1.6772). Based on the results of the Determination test (R2), it was found that the contribution of the independent variables Store Atmosphere (X1), price (X2), and service quality (X3) to purchase intention (Y) was 91.3%, this shows that the influence between the variables is very high. strong because the greater the Rsquare number the stronger the influence between these variables.

Co-Authors Lili Salfina Mesa Kurniawati Reflianto, Reflianto Yasnida

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