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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Cahaya Mandalika Jurnal Ilmiah Wahana Pendidikan Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Alhada Fuadilah Habib
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Empowerment of Society Art Groups as Supporting Magnetism of Sendang Made Natural Tourist Attraction, Jombang Regency Muhammad Alhada Fuadilah Habib; Binti Khoirun Nisa; Bintis Ti'anatud Diniati; Asik Putri Ayusari Ratnaningsih; Mukhammad Fatkhullah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6229

Abstract

Sendang Made is a natural tourist attraction in Jombang Regency that has good potential to be developed. The potential is in the form of natural resources, history, culture, and art. Before this empowerment program is conducted, the tourist attraction has not been managed properly. Therefore, the existing potential has not been able to attract tourists. This society empowerment program seeks to optimize existing potential by integrating it into better tourist attraction management. The approach used in this society empowerment program is the ABCD (Asset Based Community Development) approach. The first stage of this society empowerment program is to map the potential possessed by Sendang Made using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. In this first stage, the authors conduct a research process using a qualitative approach as well as data collection techniques using field observation, in-depth interviews, and documentation from literature studies. After mapping the potential of Sendang Made, the second stage is to form a management organization for Sendang Made. The third stage is to conduct socialization and training on the management of the tourist attraction. The fourth stage is to integrate the potential of Sendang Made, especially the artistic potential of the surrounding society. The fifth stage is to help in marketing this tourist attraction through social media. The last stage is to monitor and evaluate the program implementation. With this empowerment program, it is expected to increase the number of tourists that can have an impact on improving the surrounding society's economy
Strategi Pemasaran Menggunakan Fitur Shopee Live Streaming Sebagai Media Promosi Untuk Meningkatkan Daya Tarik Konsumen ( Studi Kasus Thrift Shop di Kabupaten Tulungagung ) Adinda Ayu Puspita Sari; Muhammad Alhada Fuadilah Habib
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 17 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8280759

Abstract

Increasingly sophisticated technological developments have made it easy for business people to do business. One of them is with digital marketing or better known as digital marketing. Digital marketing is one of the methods used by someone to maintain or increase consumers and market share in today's global era. There are many social media platforms and marketplaces that can be used to market a product such as the Shopee Marketplace which has various features, one of which is Shopee Live Streaming. Shopee Live is a feature on the shopee platform that allows sellers to create live streaming sessions selling their stores and products in real time. This study aims to analyze marketing strategies using the Shopee live streaming feature as a promotional medium to increase consumer appeal. The research method used is descriptive qualitative with data sources obtained from interviews, observation, and documentation. Based on the research that has been done, the results show that the marketing strategy of using the Shopee live streaming feature as a promotional medium to increase consumer appeal has been successfully carried out with several strategies such as display products live, using good and clear video backgrounds and lighting, holding discounts and give aways, using property or an attractive background so that viewers are interested in seeing the shopee live streaming displayed, using an attractive profile, title, and appearance, so that the audience is interested in entering the shopee live streaming room, always pay attention to the layout of the camera and good products, because if the layout messy cameras and products will make viewers or buyers uncomfortable watching live streaming.
Pengaruh Strategi Segmenting, Targeting, Dan Positioning Terhadap Keputusan Pembelian Produk Di Warkop Kamandanu Tulungagung Ryan Suhandito; Muhammad Alhada Fuadilah Habib
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 2 (2024): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i2.2225

Abstract

The increasingly rapid development of the culinary or food and beverage (F&B) world requires business actors to prepare clear and structured marketing strategies. One marketing strategy that can be carried out by business actors is the STP (Segmenting, Targeting and Positioning) marketing strategy so that the products that will be marketed to consumers will be more focused and structured. Therefore, this research raises the issue of segmenting, targeting and positioning strategies on purchasing decisions. The purpose of this research is to (1) examine the influence of segmenting, targeting and positioning variables on product purchasing decisions, (2) examine the influence of segmenting variables on product purchasing decisions, (3) examine the influence of targeting variables on product purchasing decisions, (4) examine the influence of positioning variables on product purchasing decisions. This research uses a quantitative approach with an associative type of research. The sampling method is non-probability sampling using an accidental sampling technique and a sample size of 100 respondents. The types of data used are primary and secondary data. Questionnaire data were analyzed using SPSS Version 29 by testing validity, reliability, multicollinearity, multiple linear regression, coefficient of determination, hypothesis testing (F test and T test), and classical assumption tests (normality, heteroscedasticity and autocorrelation tests). The results of this research show that, (1) Segmenting, targeting and positioning strategies simultaneously have a positive and significant effect on purchasing decisions, (2) Partial segmenting strategies have a positive and significant effect on purchasing decisions, (3) Partial targeting strategies have a positive effect and significant on purchasing decisions, (4) Positioning strategy partially has a positive and significant effect on purchasing decisions.
Pengaruh Penerimaan Pajak Daerah, Retribusi Daerah, dan Laba Badan Usaha Milik Daerah (BUMD) terhadap Pendapatan Asli Daerah (PAD) di Kabupaten/Kota Provinsi Jawa Timur Hesti Primaningtyas; Muhammad Alhada Fuadilah Habib
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 2 (2024): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i2.2301

Abstract

This research is motivated by the importance of Original Local Government Revenue in funding the implementation of regional government. High Original Local Government Revenue can be used to fund various development projects at the regional level such as infrastructure, education, health and so on. The focus of this research is to analyze the influence of regional tax revenues, regional levies and profits of Regional Owned Enterprises on Original Local Government Revenue in Regencies/Cities of East Java Province. This research uses a quantitative approach with an associative type of research. The population in this study is data on local original income, regional taxes, regional levies and BUMD profits for 2018-2022 with a population of 190. The data collection technique used is the documentation method using online observation via the website of the Directorate General of Fiscal Balance and the literature study method. The results of data acquisition were subjected to statistical tests using the help of Eviews version 12 software. The results of the research show that (1) Regional taxes, regional levies, and profits of Regional Owned Enterprises profits simultaneously have a significant effect on Original Regional Income in Regencies/Cities of East Java Province, (2) Regional taxes have a significant effect on Original Regional, (3) Regional levies do not have a significant effect on Original Regional Income, (4( Profits of Regional Owned Enterprises have a significant effect on Original Regional Income.
Pengaruh Lingkungan Kerja, Motivasi dan Kompensasi terhadap Kinerja Karyawan pada PT Putra Jaya Nanas Adelya Putri Ari Wibowo; Muhammad Alhada Fuadilah Habib
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 2 (2024): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i2.2310

Abstract

Good employee performance is certainly due to several factors that encourage this. Some factors that affect employee performance such as work environment, motivation, and compensation. The purpose of this study was to (1) test the significant effect of work environment, motivation, and compensation on employee performance at PT Putra Jaya Nanas, (2) test the significant effect of work environment on employee performance at PT Putra Jaya Nanas, (3) test the significant effect of motivation on employee performance at PT Putra Jaya Nanas, (4) test the significant effect of compensation on employee performance at PT Putra Jaya Nanas. This research uses a quantitative approach with an associative research type. The sampling technique used is saturated sample. The type of data used is primary data obtained from distributing questionnaires to respondents, namely employees. questionnaire data obtained is processed using SPSS Version 16 by conducting validity tests, reliability tests, multicollinearity tests, multiple linear regression tests, coefficient of determination (R2) tests, F tests, T tests, normality tests, heteroscedasticity tests, and autocorrelation tests. The results showed that, (1) Work Environment, Motivation, and Compensation simultaneously affect Employee Performance at PT Putra Jaya Nanas, (2) Work Environment has a positive and significant effect on Employee Performance at PT Putra Jaya Nanas, (3) Motivation has a positive and significant effect on Employee Performance at PT Putra Jaya Nanas, (4) Compensation has a negative and significant effect on Employee Performance at PT Putra Jaya Nanas.
Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Konsumen pada Usaha Omah Petoeng Tulungagung Sabilla Rizqiana; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1095

Abstract

Omah Petoeng is a business place that operates in the culinary business with the angkringan concept which is currently developing in Tulungagung City. The quality of service provided by Omah Petoeng employees is good, friendly and fast. Apart from that, the prices of food and drinks are quite affordable for the community, making Omah Petoeng visited by many consumers, including young people, adults and the elderly, therefore Omah Petoeng's sales turnover has experienced a good increase every year. The aim of this research is to determine the influence of service quality and price perception on consumer satisfaction at the Omah Petoeng Tulungagung business. This research uses a quantitative approach with the type of research, namely associative, namely a type of research that explains the relationship between variables. The population in this research is consumers who have visited and made purchases at Omah Petoeng Tulungagung. The data collection technique uses a questionnaire addressed to respondents to answer. The results of the data were then analyzed using tests in SPSS 16. The research results showed that: (1) service quality and price perception had a significant effect on consumer satisfaction at the Omah Petoeng Tulungagung business, (2) service quality had a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business, (3) price perception has a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business.
Pengaruh Inovasi Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada MD Café Nganjuk Hidayatul Khoiriyah; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1099

Abstract

The increasingly tight competition between creative industries in the culinary sector requires creative industries to develop strategies to attract consumers so that consumer satisfaction arises, various product innovations are carried out and the quality of service is not yet fully felt by consumers. Therefore, this research raises the issue of product innovation and service quality on consumer satisfaction. The aim of this research is to (1) examine whether product innovation and service quality simultaneously have a positive and significant effect on satisfaction, (2) examine whether product innovation partially has a positive and significant effect on consumer satisfaction, (3) examine whether product innovation has a partial positive and significant effect on consumer satisfaction. partial positive and significant effect on consumer satisfaction. This research uses a quantitative approach with an associative type of research. The sampling technique used nonprobability sampling technique, precisely accidental sampling, with a sample size of 70 respondents. The types of data used are primary data and secondary data. Questionnaire data were analyzed using SPPS Version 25.0 by testing validity, reliability, multicollinearity, multiple linear regression, coefficient of determination, hypothesis testing (F test, T test), and classical assumption tests (normality, heteroscedasticity and autocorrelation tests). The results of this research show that, (1) Product innovation and service quality simultaneously influence consumer satisfaction, (2) Product innovation partially has a positive and significant influence on consumer satisfaction, (3) Product innovation partially has a positive and significant influence on consumer satisfaction.
Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi Elfa Yunita; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1100

Abstract

Samchick Sambi is a business in the food and beverage sector that was founded in 2018. Even though this business is still new and amidst a lot of competition with similar products, the Samchick Sambi restaurant has succeeded in achieving high and relatively stable sales. Samchick Sambi always provides innovative products at affordable prices, providing good price perception, and creative marketing through social media platforms. This research aims to determine the influence of product innovation, price perceptions, and social media on consumer purchasing decisions for the Samchick Sambi restaurant. This research uses a quantitative approach with the type of research used, namely associative. The population is consumers who have made purchases at Samchick Sambi. Data analysis used multiple regression with the help of IBM SPSS 25. The research results showed that: (1) product innovation, price perception, and social media had a significant influence on consumer purchasing decisions at Samchick Sambi Restaurant. (2) product innovation has a positive and significant effect on consumer purchasing decisions at the Samchick Sambi Restaurant. (3) price perception has a positive and significant effect on consumer purchasing decisions at Samchik Sambi Restaurant. (4) social media has a positive and significant influence on consumer purchasing decisions at Samchik Sambi Restaurant.
Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek terhadap Kepuasan Pelanggan Sale Pisang “Mawar” Jabalsari Tulungagung Alfin Luthfiani; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1101

Abstract

MSMEs Sale Pisang "Mawar” is one of the superior potentials in Jabalsari Village which is increasingly developing amidst intense competition between MSMEs products. The marketing has also succeeded in reaching outside cities such as Kediri and Malang. This condition cannot be separated from the high customer satisfaction factor. This research aims to determine the influence of product quality, price perception and brand image on customer satisfaction at Sale Pisang "Mawar" Jabalsari Tulungagung. This research uses an associative method with a quantitative approach. The population in this study were consumers who had purchased Jabalsari Tulungagung "Mawar" Banana Sale products taken using accidental sampling technique. Samples were taken using the Lemeshow formula so that a sample size of 100 respondents was obtained. Data collection was carried out using a questionnaire. The data results were then analyzed using statistical tests with the help of the IBM SPSS 16 program. The results of this research show that product quality, price perception and brand image simultaneously have a positive and significant effect on customer satisfaction. Then, partially, product quality and perception have a positive and significant effect on customer satisfaction. However, partial brand image does not have a positive and significant effect on customer satisfaction.
Pengaruh Modal, Kualitas SDM dan Promosi terhadap Keberhasilan Pemberdayaan UMKM Binaan Program Eduprintis UPRINTIS Indonesia Lutfi Fida Lailia; Muhammad Alhada Fuadilah Habib
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2327

Abstract

The success of good UMKM empowerment is certainly due to the factors that encourage this. Some factors that affect the success of UMKM empowerment are capital, quality of SDM and promotion. Capital assistance, providing education on the quality of SDM and promotional assistance provided by UPRINTIS Indonesia to UMKM actors through the Eduprintis Program that has been held have a positive impact on the success of UMKM empowerment. The purpose of this study is to determine the influence of capital, quality of SDM and promotion on the success of UMKM empowerment of the UPRINTIS Indonesia Eduprintis Program. This study used a quantitative approach with associative research type. The sampling technique used is quota sampling. The type of data used is primary data obtained from the distribution of questionnaires to UMKM actors assisted by the UPRINTIS Indonesia Eduprintis Program. The questionnaire data obtained were processed and analyzed using tests on SPSS16. The results showed that (1) capital, quality of SDM and promotion simultaneously affect the success of empowering UMKM assisted by the UPRINTIS Indonesia Eduprintis Program (2) capital has a positive effect on the success of empowering UMKM assisted by the UPRINTIS Indonesia Eduprintis Program (3) the quality SDM has a positive effect on the success of empowering UMKM assisted by the Eduprintis Program UPRINTIS Indonesia (4) promotion has a positive effect on the success of empowering UMKM assisted UPRINTIS Indonesia Eduprintis Program.
Co-Authors Adelya Putri Ari Wibowo Adinda Ayu Puspita Sari Alfin Luthfiani Alfiyatul ‘Izzah Asik Putri Ayusari Ratnaningsih Binti Khoirun Nisa Bintis Ti'anatud Diniati Elfa Yunita Fristica Emiliani Gilang Permata Hesti Primaningtyas Hidayatul Khoiriyah Iqlima Shinta Fatmala Lutfi Fida Lailia Mufidatun Nur Laila Mukhammad Fatkhullah Reza Fathurozi Rizka Widya Sari Ryan Suhandito Sabilla Rizqiana Uswatun Nafi’ah Zuvilla Alfin Monica