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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Cahaya Mandalika Jurnal Ilmiah Wahana Pendidikan Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Alhada Fuadilah Habib
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Presepsi Harga, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Kosmetik Pinkflash pada Mahasiswi FEBI UIN SATU Tulungagung Fristica Emiliani; Muhammad Alhada Fuadilah Habib
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 2 (2024): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i2.2244

Abstract

This research is underpinned by the price offered by the cosmetic product pinkflash that is relatively cheap, besides that the product has good product quality as well as has an excellent brand image, so this product has become a popular product among teenagers to adult women. The purpose of this research is to (1) determine the impact of price prescription, product quality and brand image simultaneously on the purchase decision of pinkflash cosmetics. (2) To know the influence of pric prescription on the decision of purchase of Pinkflash Cosmetic products. (3) To know how the quality of the product affects the decision on purchase of the pinkflush cosmetic product. This research uses a quantitative approach to the type of research used, which is associative, which explains the relationship between variables. The sample sampling method used in this study is non probability Sampling, with the population being students of UIN ONE Bone who have used or are using pinkflash cosmetic products. The data collection technique used is a questionnaire by giving a written statement to the respondent to be answered. The results were then analyzed using trials in SPSS 16. The results of the research showed that: (1) price prescriptions, product quality and brand image simultaneously and significantly influence the purchase decision of pinkflash cosmetics (2) price prescription does not have a positive influence on the decision of purchase of pinkflash Cosmetics (3) product quality has a positive and significant influence upon the decision to purchase pinkflash cosmetic products (4) brand image has a positively and significant effect on the purchasing decision of pinkflash Cosmetic Products.
Strategi Pemasaran dalam Meningkatkan Kunjungan Wisatawan pada PHD Nusantara Zuvilla Alfin Monica; Muhammad Alhada Fuadilah Habib
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2278

Abstract

Marketing strategy has an important role in business success. Companies are able to attract consumer attention through the right marketing strategy. PHD Nusantara is an artificial tourist attraction with traditional Balinese and Javanese nuances. Based on a preliminary survey, PHD Nusantara was able to implement appropriate marketing strategies, so that its business developed and succeeded in increasing interest in tourist visits. The aim of this research is to describe marketing strategies to increase tourist visits to PHD Nusantara. This research uses a qualitative descriptive research type. Data collection techniques using interviews, observation and documentation. The technique for determining informants in this research uses a purposive technique. Data analysis includes data collection, data coding, data presentation and drawing conclusions. Checking the validity of the data uses technical triangulation and source triangulation. Based on the research that has been carried out, the results obtained are that the marketing strategy carried out by PHD Nusantara has succeeded in increasing tourist visits by implementing the 7P marketing mix strategy (product, price, place, promotion, people, process, physical evidence), namely, providing unique photo spots, provides culinary delights that are varied and delicious, offers education on traditional arts and culture, provides vendors for various events, has a mini water park and playground. Providing affordable prices according to quality. Has a comfortable, clean and easy to access design. Promotion through word of mouth, placing banners, distributing brochures and using social media such as Instagram, Facebook, WhatsApp. Provide training to all employees and apply the 3S rules (smile, greet and greet) in serving customers. Providing excellent service in the ticket purchasing process, food ordering process and the tour guide process in guiding education. Provide physical evidence in the form of buildings and ornaments with traditional Balinese and Javanese nuances.
Strategi Pemasaran Air Minum dalam Kemasan pada Agen PT. Izauranet Berkah Mandiri Alfiyatul ‘Izzah; Muhammad Alhada Fuadilah Habib
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2280

Abstract

Marketing strategy is a process that plays an important role in marketing goods and services to consumers because in this era competition is very tight so you need a good marketing strategy to win the competition in the business world. The purpose of this research is to find out what strategies are carried out by PT agents. iZaura in marketing its products to increase sales. This research uses a descriptive qualitative approach. The data obtained is the result of interviews, observation and documentation. The results of this research found that in increasing business sales, iZaura agents used the 7P marketing mix strategy. The 7P marketing mix strategy includes products that are marketed using good quality water that has been sterilized. Providing affordable prices, apart from having a strategic location and easy to reach, carrying out promotions using online or offline media, providing friendly service and having quality human resources, carrying out detailed production processes and multi- level marketing processes in stages, having Attractive purple packaging with the unique iZaura logo.
Pengaruh Kualitas Pelayanan, Harga dan Cita Rasa terhadap Kepuasan Pelanggan pada Rumah Makan Mekar Sari di Kabupaten Trenggalek Gilang Permata; Muhammad Alhada Fuadilah Habib
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2281

Abstract

Mekar Sari Restaurant is a culinary business with a fresh vegetables menu that is much sought after by the people of Trenggalek Regency. Many competitors have emerged with similar businesses and menus, so it is necessary to implement special strategies to be able to win the competition and attract customer visits so that they can make large sales. Based on previous research, customer satisfaction has been proven to be effective in influencing buyer interest. The factors that influence customer satisfaction are good service quality, affordable prices, taste according to the customer's tongue. This research aims to determine the influence of service quality, price and taste on customer satisfaction at RM. Mekar Sari. The population used in this research is customers who have purchased at RM. Mekar Sari. This research uses a quantitative approach with an associative type. The sampling technique in this research used accidental sampling technique. The sample size calculation uses the Lemeshow formula at a confidence level of 10% to obtain a sample size of 100 respondents. Data collection was carried out using a questionnaire. The analysis method uses multiple linear regression analysis with the help of the SPSS version 26 program. Hypothesis testing uses the simultaneous f test and partial t test. The results of this research show that service quality, price and taste simultaneously have a positive and significant effect on customer satisfaction. Partially, service quality, price and taste also have a positive and significant effect on customer satisfaction.
DAMPAK KEBERADAAN MASJID AR-RAHMAN KOTA BLITAR TERHADAP KONDISI SOSIAL-EKONOMI PELAKU BISNIS UMKM Iqlima Shinta Fatmala; Muhammad Alhada Fuadilah Habib
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 3 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i3.1847

Abstract

The existence of the Ar-Rahman Mosque which is located on Jalan Ciliwung, Bendo Village, Kepanjen Kidul District, Blitar City has its own uniqueness which is different from mosques in general. The uniqueness is in the form of an architecture similar to the Nabawi Mosque in Medina, so that the surrounding community and from outside are interested in visiting the Ar-Rahman Mosque, Blitar City. This is thought to have a positive impact on the surrounding community who have MSME businesses. This study aims to reveal the impact of socio-economic conditions felt by the surrounding community after the existence of the Ar-Rahman Mosque. The method used is descriptive qualitative. Data collection techniques were carried out through interviews, observation and documentation. In-depth interviews were conducted with MSME traders, visitors from the Ar-Rahman Mosque, people who live around the Ar-Rahman Mosque and managers from the Ar-Rahman Mosque. The results of this study indicate that the entire surrounding community is able to adapt to changes in socio-economic conditions after the existence of the Ar-Rahman mosque in Blitar City. They are capable of entrepreneurship by establishing micro, small and medium enterprises or MSMEs. The existence of the Ar-Rahman Mosque is able to improve the community's economy, the community can integrate with the mosque so that it has a positive impact on each other. The mosque tries to maintain the good values and norms that have been established between the community and the mosque management.
Strategi Pemasaran Bisnis Budidaya Ikan Lele “Berkah Mandiri” Persepektif Etika Bisnis Islam Mufidatun Nur Laila; Muhammad Alhada Fuadilah Habib
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1104

Abstract

Catfish cultivation has great potential in this era because it is popular with the public, so quite a lot of new catfish cultivation businesses have emerged. This causes the world of catfish buying and selling business to have increasingly fierce competition, so it requires a good marketing strategy to be able to win the competition in the catfish farming business sector. Preliminary survey results found that implementing a marketing mix strategy was able to increase sales of Berkah Mandiri catfish. The purpose of this research is to describe the Marketing Strategy for the Berkah Mandiri Catfish Cultivation Business from an Islamic Business Ethics Perspective which is proven to be able to increase sales. This research uses a qualitative descriptive research type. Data collection techniques include interviews, observation and documentation, then data analysis is carried out. Data analysis which includes the stages of data condensation, data presentation and drawing conclusions. The results of the research found that the Berkah Mandiri catfish farming business succeeded in increasing sales with the 7P marketing mix strategy (product, price, place, promotion, people, processes and physical evidence) in the form of selling good quality and healthy catfish of various types, providing price based on fish quality and negotiable selling price, easy to reach location, opening a sales stand in the market, having a suitable environment for cultivation, promoting by word of mouth and social media (WhatsApp and Facebook), skilled human resources with a high work ethic , choosing superior catfish seeds, providing good catfish feed, paying attention to the quality of the pond water, handling pests and diseases, the fish harvesting process is in accordance with safe harvest procedures, the pond is cleaned once a week, the size of the pond is divided into several sizes ( according to the age of the fish) and the pond looks clean. There are 5 principles of Islamic Business Ethics that are applied, namely; honest and trustworthy, accurate in weighing and avoiding gharar, mutually beneficial, voluntary in buying and selling and not badmouthing other people's business.
Co-Authors Adelya Putri Ari Wibowo Adinda Ayu Puspita Sari Alfin Luthfiani Alfiyatul ‘Izzah Asik Putri Ayusari Ratnaningsih Binti Khoirun Nisa Bintis Ti'anatud Diniati Elfa Yunita Fristica Emiliani Gilang Permata Hesti Primaningtyas Hidayatul Khoiriyah Iqlima Shinta Fatmala Lutfi Fida Lailia Mufidatun Nur Laila Mukhammad Fatkhullah Reza Fathurozi Rizka Widya Sari Ryan Suhandito Sabilla Rizqiana Uswatun Nafi’ah Zuvilla Alfin Monica