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All Journal Journal of Industrial Engineering Jurnal REKOMEN (Riset Ekonomi Manajemen)
M. Yani Syafei
Universitas Komputer Indonesia
Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Analisis Manajemen Pengadaan Material Konstruksi Di PT. Takenaka Indonesia M. Yani Syafei; Iyan Andriana; Firman Firman
JIE Scientific Journal on Research and Application of Industrial System Vol 7, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/jie.v7i2.3695

Abstract

Pada pekerjaan konstruksi terdapat sumber daya yang merupakan sumber daya utama dan membutuhkan biaya pengadaan cukup besar yaitu material konstruksi, oleh sebab itu pada suatu proyek konstruksi perlu dilakukan adanya proses pengelolaan dan perencanaan pengadaan material sebagai usaha untuk mengontrol dan mengendalikan material konstruksi, salah satu metode manajemen pengelolaan  pengadaan  material  konstruksi  adalah  Economic  Order  Quantity.  Metode  ini digunakan untuk melakukan perhitungan lot sizing dan merencanakan proses pengadaan secara efektif. Penelitian dilakukan terhadap beberapa material utama dengan jumlah kebutuhan terbanyak yaitu material semen pc, material baja SS400, bolt, pasir dan besi wiremesh pada salah satu proyek pembangunan strukturisasi gedung oleh PT. Takenaka Indonesia. Berdasarkan hasil penelitian diketahui bahwa penerapan metode EOQ pada proses pengadaan material dapat memberikan nilai penghematan sebesar Rp. 103.985.133,00 atau sebesar 0,84% dibanding biaya pada realisasi proyek yang telah berjalan.
Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl Sudadi Pranata; Umi Narimawati; M. Yani Syafei
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1426

Abstract

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.
Co-Authors Firman Firman Iyan Andriana Sudadi Pranata Umi Narimawati