Article Per Year (5 Year)
p-Index From 2020 - 2025
1.532
P-Index
This Author published in this journals
All Journal Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi J-CEKI
sarbullah sarbullah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
ANALISIS INOVASI PRODUK, ORIENTASI PASAR DAN KUALITAS LAYANAN TERHADAP KINERJA PEMASARAN PRODUK HOME INDUSTRI TOKO KUE DI AMBARAWA ( STUDI KASUS TOKO ROTI WELLDONE ) Fidyah Yuli Ernawati; Sarbullah Sarbullah; Zulkifli Zulkifli
JURNAL STIE SEMARANG Vol 13 No 3 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Untuk memenangkan kompetisi ini, perusahaan harus mampu memperhatikan pelanggan dan kemampuan pesaingnya sehingga dapat mengkoordinasikan dengan sumber daya yang dimiliki perusahaan. Inovasi produk, orientasi pasar, dan kualitas layanan merupakan hal yang sangat penting bagi peningkatan kinerja pemasaran dalam mencapai keunggulan bersaing. Tujuan penelitian ini adalah: 1) Untuk mengetahui pengaruh inovasi produk terhadap kinerja pemasaran produk kue di Toko Roti Welldone Ambarawa, 2) Untuk mengetahui pengaruh orientasi pasar terhadap kinerja pemasaran kue di Toko Roti Welldone Ambarawa, 3) Untuk mengetahui pengaruh orientasi pasar terhadap kinerja pemasaran kue di Toko Roti Welldone Ambarawa. Dalam penelitian ini yang menjadi populasi yaitu pembeli dari Toko Roti Welldone di Ambarawa yang dimana jumlah pembeli tidak dapat diketahui. Jumlah Sampel yang diambil dari penelitian ini sejumlah 78 pembeli. Variabel dalam penelitian ini adalah inovasi produk, orientasi pasar, dan kualitas layanan. Metode pengumpulan data menggunakan metode penelitian kepustakaan , dokumentasi, angket (hasil penyebaran kuesioner). Metode analisis: Uji Validitas, Uji Reliabilitas , Uji Asumsi Klasik. Analisis uji regresi linear berganda, Uji t, Uji F , dan Uji determinasi (R2). Hasil uji t dapat diketahui jika variabel inovasi produk tidak berpengaruh signifikan terhadap kinerja pemasaran. Sedangkan variabel orientasi pasar dan kualitas layanan memiliki pengaruh positif dan signifikan terhadap kinerja pemasaran. Hasil uji F menunjukkan jika variabel inovasi produk, orientasi pasar, dan kualitas layanan berpengaruh secara simultan terhadap kinerja pemasaran. Berdasarkan hasil uji determinasi atau R2 pada penelitian ini adalah 0,387 atau 38%. Hal ini menunjukkan bahwa persentase pengaruh independen (X1= Inovasi Produk, X2= Orientasi Pasar dan X3= Kualitas Layanan ) terhadap varibel dependen (Y= Kinerja Pemasaran) sebesar 38%. Sedangkan sisanya adalah 62% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian ini semisal yaitu kualitas produk, orientasi kewirausahaan. Berdasarkan hasil penelitian tersebut, dapat disimpulkan bahwa orientasi pasar dan kualitas layanan merupakan faktor yang berpengaruh terhadap kinerja pemasaran di Toko Roti Welldone Ambarawa. Saran yang di peroleh dari penelitian ini yaitu supaya pemilik toko lebih memperhatikan tentang inovasi , orientasi pasar , dan kualitas layanan untuk kemajuan atau meningkatkan daya tarik konsumen toko roti tersebut.
PENERIMAAN FINANCIAL TECHNOLOGY BERBASIS TECHNOLOGY ACCEPTANCE MODEL (TAM) Sutrisno Sutrisno; Diva Riza FAHLEFI; Sarbullah Sarbullah
JURNAL STIE SEMARANG Vol 12 No 1 (2020): Volume 12 No 1 Edisi Februari 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v12i1.395

Abstract

Tecnology Acceptance Model (TAM) developed by Davis which is a successful and acceptable model in order to predict the acceptance of a new technology. In the last two years, in Indonesia there has emerged a financial technology service that was designed with the open platform principle, OVO. OVO is a service engaged in the field of financial technology, is a smart application designed to make payment services and transactions online, and has penetrated into all business expansion. The purpose of this research is to find out. the effect of perceived ease, perceived risk and attitude of use on the intention of OVO financial technology behavior in Surakarta City. The population used in this study were all users who intended to use OVO financial technology behavior in Surakarta City amounted to 140. The sample used in this study were 60 people. Data analysis methods used are descriptive statistical analysis, validity test, Classic Assumption Test, multiple regression analysis, t-test statistics and the model feasibility test and the coefficient of determination. The results of this study indicate that perceptions of ease have a positive and significant influence on the behavioral intention of OVO financial technology in the city of Surakarta with a significance of 0,000 <0.05. perceived risk has a positive and significant effect on the intention of OVO financial technology behavior in Surakarta City with a significance of 0.002 <0.05. usage attitude has a positive and significant influence on the intention of OVO financial technology behavior in Surakarta City with a significance of 0,000 <0.05. This means that all variables affect the intention of OVO financial technology behavior in Surakarta City. Seeing the results of the research conclusions, that Behavioral Intetion of the users stated that those interested in using OVO financial technology applications with the advantages offered such as free transfers
DETERMINAN NILAI PERUSAHAAN TERHADAP SEKTOR CONSUMER NON CYCLICALS Wachidah Fauziyanti; Sarbullah Sarbullah; Lia Anisatul F
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 5 No 1 (2023): July 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v5i1.165

Abstract

Firm value is a certain condition that has been achieved by a company as an illustration of public trust in the company after going through a process of activity for several years. This study aims to determine the effect of capital structure, company growth and profitability on firm value in consumer non-cyclicals sector companies. listed on the Indonesia Stock Exchange in 2019-2021.The population in this study is consumer non-cyclicals sector companies listed on the main board index of the Indonesian Stock Exchange totaling 57 companies. The sample in this study used purposive sampling so that a sample of 30 companies was obtained. Methods of data analysis using multiple linear regression analysis. Based on the results of data analysis it was concluded that capital structure has a significant effect on firm value, company growth has no significant effect on firm value, Profitability has no significant effect on firm value. Suggestions and conclusions for future researchers are advised to examine other factors that are thought to influence the occurrence of firm value.
PENERAPAN PENERAPAN LAPORAN KEUANGAN BERDASARKAN STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO, KECIL DAN MENENGAH (SAK EMKM) Fandil Fandil; Sarbullah Sarbullah
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 5 No 1 (2023): July 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v5i1.166

Abstract

Abstract. Problem that MSME actors generally experience is limited understanding of accounting and ability in accounting. This causes MSMEs to use simple recording by recording cash receipts and disbursements. This study aimed to analyze application of financial statements based on Financial Accounting Standards for Micro, Small and Medium Entities (SEK-EMKM) at UD UMKM. Andalan Jaya. This type of research uses qualitative research. Research design uses qualitative descriptive method. This research was conducted at UD UMKM. Andalan Jaya in Tegal Regency. Kind of data used is primary data. Primary data from this study came from respondents' answers. Data is obtained by conducting interviews, observation, and direct documentation. Data were analyzed using basic accounting in preparing financial statements at UD Andalan Jaya based on 2018 Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) literature. Results show that UD Andalan Jaya does not have financial statements and only has records of sales and purchase transactions, so this is not by guidelines of Financial Accounting Standards for Micro, Small and Medium Entities. This study resulted in UD Andalan Jaya's financial position for December 31, 2020, as follows Assets IDR 1,795,099,224, Liabilities IDR 750,000,000, Capital IDR 1,045,099,224, and Net profit IDR 240,099,224.
Analysis of factors That Influence Buying Decisions in The Covid-19 Pandemi Era Sarbullah Sarbullah; Yovita Mumpuni Hartarini; Tri Cahyadi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 1: Desember 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i1.1195

Abstract

This study aims to determine Analysis of Factors That Influence Buying Decisions in The Covid-19 Pandemi Era (Case Study in Bear Brand Drinking Milk Beverage Products). This type of research was s quantitative correlation with a cross-sectional approach. Data collection techniques using questionnaires. The analysis technique used was multiple regression analysis. The independent variables were product quality, price, promotion, and testimonials and the dependent variable was buying decisions. Methods of data analysis using multiple linear regression with the SPSS 25.0 program. Based on the data analysis shows that: (1) It was found that the Product Quality variable (X1) in buying decisions (Y). It was known that the Sig value for the effect (X1) on (Y) was 0.211 > 0.05 and the tcount value was 1.262 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X1) on (Y). (2) Price (X2) on buying decisions (Y) It was known that the Sig value for the effect (X2) on (Y) was 0.913 > 0.05 and the tcount is-0.110 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X2) against (Y). (3) It was known that the Sig value for the effect (X3) on (Y) was 0.043 <0.05 and the tcount was 2.061 > t table 2.000, so it can be concluded that H1 was accepted which means there was an effect (X3) on (Y). (4) It was known that the Sig value for the effect (X4) on (Y) was 0.478 > 0.05 and the tcount was 0.714 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X4) on (Y). Product quality was needed to increase consumer attractiveness. The importance of optimizing affordable prices to be able to compete in the trade market. Attractive promotions can lure customers to always use the same product. Testimonials in an interesting manner by conveying relevant.
Co-Authors Diva Riza Fahlefi Fandil Fandil Fauziyanti, Wachidah Fidyah Yuli Ernawati, Fidyah Yuli Heni Pujiastuti Lia Anisatul F Sutrisno Sutrisno Tri Cahyadi Yovita Mumpuni Hartarini