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All Journal Abdi Seni Jurnal Scientia
Moh. Adam Jerusalem
Universitas Negeri Yogyakarta
Arts Humanities Education Mathematics Social Sciences

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THE INFLUENCE OF ATTITUDES, SUBJECTIVE NORMS, AND BEHAVIOURAL CONTROL ON THE BUYING INTEREST OF UNY MALE STUDENTS IN FAST FASHION PRODUCTS Laila Nurul Himmah; Chytra Mahanani; Resi Sepsilia Elvera; Moh. Adam Jerusalem
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1303

Abstract

The development of the fashion industry in Indonesia background this research. The purchase of fast fashion products at affordable prices has become common in modern society, one of which is students as part of self-essentialization efforts, thus making behaviour consumptive. This study aims to test the influence of attitudes, subjective norms and behavioural control on the buying interest of UNY male students in fast fashion products. Data collection techniques using online questionnaires. The sample selection technique used stratified random sampling and obtained 30 respondents of UNY male students from various faculties. Data analysis techniques use multiple regression analysis using SPSS. The results of this study show that the attitude variable significantly influences the buying interest of UNY male students in fast fashion products (β = 0.438, p < 0.05). The subjective norm variable significantly influences the buying interest of UNY male students in fast fashion products (β = 0.373, p < 0.05). As well as behavioural control variables significantly affect the buying interest of UNY male students in fast fashion products (β = 0.461, p < 0.05). And the variables Attitude, Subjective norm, and Perceived Behaviour Control jointly significantly influenced the buying interest of UNY male students in fast fashion products (R² = 0.368, F-hit = 6,024, p < 0.05). This research provides benefits to increase understanding of fast fashion products.
Pembuatan Pelindung Gadget Berbahan Perca untuk Meningkatkan Kreativitas yang Bernilai Ekonomis Bagi Remaja Panti Asuhan Al-Muthi’in Chytra Mahanani; Moh. Adam Jerusalem; Laila Nurul Himmah; Resi Sepsilia Elvera
Abdi Seni Vol. 14 No. 1 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v14i1.4482

Abstract

In the era of the coronavirus pandemic, people are required to reduce outdoor activities, which affects the economy. One of the efforts to recover economic conditions is by providing skills training and knowledge about creative industries that can be used as capital to increase income. The environment around Al-Muthi'in Orphanage has many resources that can be raised to be developed in the form of creative industries, one of which is the waste of patchwork produced by small fashion industries in Yogyakarta. Creativity and innovation of the students of Al-Muthi'in orphanage need to be developed to capture the opportunities around it. The purpose of training is to increase the creativity of handicrafts of economic value, provide knowledge and insight into the entrepreneurial spirit of the youth of Al-Muthi'in Orphanage so that it can be worth selling, and open home industry opportunities for teenagers Al-Muthi'in Orphanage as an effort to improve the welfare of the family. The target of this activity is the youth of Al-Muthiin Orphanage in Maguwo village, Wonocatur Banguntapan Bantul. The methods used are lectures, demonstrations, training, and practice. The results of the manufacture of gadget-protecting products made of patchwork show that participants understand and are enthusiastic about the manufacture of such products. Through this training, the orphanage youth have the skills to improve the quality of human resources that they can develop to open businesses while creating jobs.
Co-Authors Chytra Mahanani Laila Nurul Himmah Resi Sepsilia Elvera