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All Journal JMK Jurnal Manajemen dan Kewirausahaan Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Bulletin of Management and Business Journal of Public and Business Accounting TGO Journal of Community Development Innovation Business Management and Accounting Journal
Hanif Rani Iswari
Universitas Widya Gama
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pembangunan Mental Dan Spirit Kewirausahaan Melalui Penyuluhan Kewirausahaan Pada Wirausahawan Desa Permanu Kabupaten Malang Hanif Rani Iswari; Syamsul Bahri; Sopanah Sopanah; Khojanah Hasan; Dwi Anggarani
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 3 (2022): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v7i3.831

Abstract

Wirausaha dikenal memiliki mental yang baja dan spirit yang tak pernah padam, namun hingga sampai pada titik tersebut tidak ada wirausaha yang tanpa melalui proses jatuh dan bangun. Proses berat dialami oleh pelaku usaha Desa Permanu Kabupaten Malang khususnya bagi mereka yang memiliki usaha dalam skala kecil ketika pandemic covid-19. Program Pengabdian Kepada Masyarakat ini bertujuan membangun mental dan spirit kewirausahaan dalam bentuk penyuluhan pada wirausahawan Desa Permanu Kabupaten Malang yang berjumlah 10 bidang usaha binaan sejumlah 40 mitra usaha. Kegiatan dikemas dalam bentuk penyuluhan berupa pemaparan, talkshow interaktif, FGD yang dilengkapi dengan screening pre-counseling dan evaluasi pasca- counselling. Hasil screening pre-counseling pada partisipan diperoleh identifikasi beberapa permasalahan yakni kurangnya minat bertahan dalam berwirausaha dan belum memiliki dorongan untuk mengembangkan dan membesarkan usaha yang dilakukan. Hasil evaluasi pasca-counseling diperoleh peningkatan minat untuk bertahan dalam berwirausaha dengan dibuktikan dengan munculnya beberapa ide bisnis berbasis kearifan lokal yang dapat digali lebih lanjut. Selain itu dalam sesi FGD, ide bisnis baru bahkan yang tengah dijalankan telah dipandu dalam menyusun analisa SWOT yang berguna dalam rencana pengembangan atau bahkan strategi scale-up.  Development Of Mental And Spirit Entrepreneurship Through Entrepreneurship Counseling To Entrepreneurs In Permanu Village, Malang Regency Entrepreneurs are known to have a strong mental and spirit that never goes out, but up to that point there is no entrepreneur without going through the process of falling and getting up. The hard process was experienced by business actors in Permanu Village, Malang Regency, especially for those who have small-scale businesses during the COVID-19 pandemic. This Community Service Program aims to build an entrepreneurial mentality and spirit in the form of counseling for entrepreneurs in Permanu Village, Malang Regency, totaling 10 business fields under the guidance of 40 business partners. Activities are packaged in the form of counseling in the form of presentations, interactive talk shows, FGDs equipped with pre-counseling screening and post-counseling evaluations. The results of the pre-counseling screening of participants identified several problems, namely the lack of interest in surviving in entrepreneurship and not having the drive to develop and enlarge the business being carried out. The results of the post-counseling evaluation showed an increase in interest in surviving in entrepreneurship as evidenced by the emergence of several business ideas based on local wisdom that could be explored further. In addition, in the FGD sessions, new business ideas and even those that are being implemented have been guided in preparing a SWOT analysis that is useful in development plans or even scale-up strategiesAbstrak: Wirausaha dikenal memiliki mental yang baja dan spirit yang tak pernah padam, namun hingga sampai pada titik tersebut tidak ada wirausaha yang tanpa melalui proses jatuh dan bangun. Proses berat dialami oleh pelaku usaha Desa Permanu Kabupaten Malang khususnya bagi mereka yang memiliki usaha dalam skala kecil ketika pandemic covid-19. Program Pengabdian Kepada Masyarakat ini bertujuan membangun mental dan spirit kewirausahaan dalam bentuk penyuluhan. Kegiatan dikemas dalam bentuk penyuluhan berupa pemaparan, talkshow interaktif, FGD yang dilengkapi dengan screening pre-counseling dan evaluasi pasca- counselling. Hasil screening pre-counseling pada partisipan diperoleh identifikasi beberapa permasalahan yakni kurangnya minat bertahan dalam berwirausaha dan belum memiliki dorongan untuk mengembangkan dan membesarkan usaha yang dilakukan. Hasil evaluasi pasca-counseling diperoleh peningkatan minat untuk bertahan dalam berwirausaha dengan dibuktikan dengan munculnya beberapa ide bisnis berbasis kearifan lokal yang dapat digali lebih lanjut. Selain itu dalam sesi FGD, ide bisnis baru bahkan yang tengah dijalankan telah dipandu dalam menyusun analisa SWOT yang berguna dalam rencana pengembangan atau bahkan strategi scale-up.
What Factors Influence a Firm Value? Optimistic Financial Performance Harnovinsah Harnovinsah; Ana Sopanah; Yayan Hadijah; Hanif Rani Iswari; Iva Khoiril Mala; lina saptaria
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 2 (2023): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i2.3476

Abstract

Company value is formed in various performance factors. In this study the capital structure, profitability, size and type of company are investigated in its role in building company value. The company that is the object of research is a food and beverage consumer goods company listed on the Indonesia Stock Exchange in 2015-2019. This research is a quantitative research. The research sample was 13 subsectors of food and beverage consumption goods listed on the Indonesia Stock Exchange. Regent analysis is used in gathering panel data in this study. There are several diverse research results, namely partially capital structure (DER), profitability (ROA) has a positive significant effect on company value (PBV). While the company's size has a negative effect on the company value (PBV) and company growth has no effect on the company's value (PBV). The implications of this study provide contributing to further research and are able to provide knowledge to company decision making related to efforts to increase company value.Keywords: firm size, price to book value, debt-equity ratio, return on assets, company growth,
EKSISTENSI DAN PENINGKATAN KEMANDIRIAN EKONOMI SANGGAR GONG PRO MELALUI PELATIHAN DIGITAL MARKETING Ana Sopanah; Hanif Rani Iswari; Firman Nurdiyansyah; Riza Bahtiar Sulistyan
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.656

Abstract

Problems related to existence and economic independence for activities that are cultural preservation require hard work. This is fully felt by Sanggar Gong Pro which is a studio that dedicates itself to efforts to preserve traditional dance culture. Therefore, academic synergy is needed to realize the existence of Sanggar Gong Pro so that it has economic independence. This synergy is in the form of community service that aims to improve Sanggar Gong Pro's digital marketing capabilities. The methodology includes initial assessment, training, and assistance in creating digital marketing strategies. The result is a significant increase in the digital marketing capabilities of Sanggar Gong Pro managers, increased participant participation, and public awareness about preserving dance culture. This service not only benefits dance studios, but also contributes to cultural preservation and the development of digital marketing competencies in the local community. This illustrates how the potential of digital marketing can support traditional arts and culture in the modern era
International Distribution Model for Malangan Traditional Mask SMEs: a Glocalization Strategic Hanif Rani Iswari; Imam Mukhlis; Fulgentius Danardana Murwani
Innovation Business Management and Accounting Journal Vol. 3 No. 2 (2024): April - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.024

Abstract

This study investigates the international distribution model for SMEs producing Malangan traditional masks, with a focus on glocalization strategies. The purpose is to identify effective methods for these SMEs to penetrate global markets while preserving local cultural integrity. Employing a qualitative approach, the research gathers data through interviews with SME owners and industry experts, as well as an analysis of existing distribution channels. The findings reveal that a combination of digital marketing, strategic partnerships, and cultural adaptation is critical for successful international distribution. This model not only enhances market reach but also ensures the preservation of cultural heritage. The study provides valuable insights for SMEs in the traditional crafts sector seeking to expand globally, balancing global market demands with local cultural significance.
Makna Akuntansi dan Persepsi Nilai dalam Startup Bricolage: Etnografi Mikro-Kontekstual atas Praktik Keuangan Subjektif dan Interaksi Konsumen di Malang Sodik Sodik; Hanif Rani Iswari; Wahju Wulandari
Journal of Public and Business Accounting Vol. 6 No. 2 (2025): Juli-Desember
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v6i2.414

Abstract

Penelitian ini mengkaji dinamika praktik keuangan subjektif dalam startup komunitas teknologi melalui pendekatan mikro-etnografi. Studi ini menyoroti bagaimana sistem keuangan informal tidak hanya berfungsi sebagai alat administratif, melainkan juga sebagai medium representasi nilai sosial dan pengelolaan kolektif. Praktik-praktik tersebut membentuk model konseptual yang terdiri dari tiga pilar utama: narrative-based accountability, behavioral anchoring in collective finance, dan perceived integrity of informal financial communication. Temuan menunjukkan bahwa akuntansi dijalankan dengan bahasa moral, tidak hanya memfasilitasi pengambilan keputusan internal tetapi juga membentuk kepercayaan eksternal melalui narasi transparansi. Dimensi seperti pelabelan kas berbasis nilai, bias perilaku adaptif, serta respon konsumen terhadap komunikasi nonformal menjadi elemen penting dalam membentuk siklus akuntabilitas partisipatif. Model konseptual yang dihasilkan membuka kontribusi baru dalam literatur behavioral accounting dengan menekankan pentingnya konteks komunitas, narasi sosial, dan bias terinternalisasi dalam merancang sistem keuangan. Penelitian ini juga menawarkan arah riset lanjutan untuk mengeksplorasi keterhubungan antara keuangan subjektif, loyalitas konsumen, dan strategi pemasaran berbasis nilai dalam ekosistem usaha kecil.
Dari Bias Kognitif ke Keputusan Bisnis Suboptimal: Analisis Fenomenologi Interpretatif tentang Perilaku Pencatatan Keuangan Manual pada UMKM Vemy Martha Aulia; Hanif Rani Iswari; Sodik
Journal of Public and Business Accounting Vol. 6 No. 2 (2025): Juli-Desember
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v6i2.454

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia menghadapi tantangan persisten dalam pengelolaan keuangan, khususnya pencatatan sistematis. Meskipun keterbatasan pencatatan manual diketahui, mekanisme perilaku yang mendasarinya masih kurang dipahami. Penelitian ini mengeksplorasi pengalaman hidup pelaku UMKM terkait praktik pencatatan keuangan manual, mengidentifikasi faktor perilaku dan psikologis penghambat, serta menelaah implikasinya terhadap kualitas pengambilan keputusan keuangan. Menggunakan interpretative phenomenological analysis (IPA), enam partisipan dari UMKM Omah Sayur MQ's retail sayuran di Malang dipilih secara purposif meliputi pemilik, manajer, dan kasir. Data dikumpulkan melalui wawancara mendalam semi-terstruktur (15-30 menit), observasi, dan analisis dokumen, kemudian dianalisis menggunakan triangulasi data. Empat tema utama teridentifikasi: praktik pencatatan manual tidak terstruktur berbasis kertas dan memori; tantangan operasional dengan kesalahan pencatatan sering dan akurasi "50-50"; pengambilan keputusan berbasis intuisi menghasilkan kesalahan strategis seperti penutupan tiga cabang tanpa analisis profitabilitas; dan paradoks transformasi digital dengan persepsi manfaat tinggi namun kemudahan penggunaan rendah. Tiga bias kognitif ditemukan: status quo bias, overconfidence bias, dan loss aversion akibat kegagalan trial sistem digital senilai Rp5 juta. Pencatatan manual bukan sekadar masalah teknis tetapi fenomena perilaku kompleks dipengaruhi bias kognitif, literasi keuangan rendah, dan misalignment budaya organisasi. Metafora "melangkah dalam kegelapan" menggambarkan pengambilan keputusan tanpa informasi andal, menghasilkan outcome suboptimal termasuk fraud Rp12 juta dan penurunan pendapatan 20% dari Rp25 juta menjadi Rp20 juta per hari.
Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan Aura Chaerani; Widiya Rahmawati; Daiva Permana Ardanu Syaadzan; Salafiatus Salamah; Hanif Rani Iswari
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.017

Abstract

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media marketing and search engine optimization (SEO). Additionally, the participants were equipped with knowledge and skills in employing the 4C formula copywriting method, a proven approach for crafting compelling marketing content. The results of the study showed that the training program was effective in improving the participants' knowledge and skills in digital marketing. The participants were able to create effective marketing content for their products and services. They were also able to use social media to reach a wider audience.
Increasing Financial Literacy in Empowering Women Bead Craftsmen in Jodipan Colorful Village Ika Fitria Nur Hamida; Lely Dista Safitri; Maya Ratnasari; Hanif Rani Iswari
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.005

Abstract

Jodipan Colorful Village is one of the popular tourist destinations in Malang City, East Java. Behind its beauty, there is a community of women bead craftsmen who are still struggling to improve their economic welfare. Lack of financial literacy is one of the factors inhibiting the village's progress. This community service aims to increase financial literacy and empower women bead craftsmen in Jodipan Colorful Village. Activities carried out include socialization regarding basic financial concepts, financial management, and marketing strategies for bead products. The activity evaluation method is carried out through pre-test and post-test at each session. Apart from that, in-depth interviews and thematic analysis were also carried out with activity participants. To triangulate the data, in-depth interviews were also conducted with KWJ administrators. The results of the service show that the financial literacy of women bead craftsmen in the Jodipan Colorful Village has increased. This is evidenced by their increased knowledge of basic financial concepts, financial management and marketing strategies for bead products.
Assistance in Increasing the Efficiency of the Cost of Goods Sold for Herbal Medicine Riris Zahrotul Fauziah; Rizki Dwi Farotul Khasanah; Hanif Rani Iswari
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.006

Abstract

The Community Service Program (PKM) aims to increase production efficiency and cost management in traditional herbal medicine businesses. Through a series of training and mentoring, this program focuses on implementing more effective and efficient cost management strategies, with the hope of increasing the competitiveness of herbal medicine products in the market. A qualitative approach was used to understand the obstacles and challenges faced by herbal medicine entrepreneurs in managing production costs. Qualitative data was collected through in-depth interviews with herbal medicine entrepreneurs and direct observation of the production process. Meanwhile, a quantitative approach is used to measure cost efficiency before and after the intervention. Quantitative data is collected through financial document analysis and surveys. The results of this program show a significant increase in production cost efficiency and participants' understanding of business financial management. The conclusion of this activity indicates that by implementing the right strategy, traditional herbal medicine businesses can further develop and compete in a wider market. Recommendations in the long term, product diversification and wider market penetration can be strategies to increase business sustainability. With a commitment to increasing efficiency and innovation, Satrio Turonggo Jati can continue to develop and make a positive contribution to the local and national economy.
Reflective Financial Awareness for Student Bootstrapping Founders: A Community Engagement Approach Hanif Rani Iswari; Viony Alfiyatu Zahroh; Ayu Wandani Mustika Rahma Baits Nur
TGO Journal of Community Development Vol. 3 No. 1 (2025): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2025.002

Abstract

This community service initiative aims to cultivate reflective financial behavior among student startup founders who rely on bootstrapping as their primary funding strategy. Conducted over four months, the program engaged a student-led startup operating in both private tutoring and catfish farming sectors. The initiative addressed common behavioral finance biases—such as overconfidence, sunk cost fallacy, and status quo bias—through contextualized education, reflective journaling, decision-mapping, and low-cost tools like pre-mortem analysis and behavioral checklists. The results revealed tangible improvements in financial self-awareness, decision quality, and emotional regulation. Participants began implementing structured pause points before making financial commitments, differentiated financial logic between service-based and production-based businesses, and revised pricing strategies based on both operational realities and psychological insight. The program also fostered a psychologically safe environment for discussing financial anxiety and learning from failure. This intervention demonstrates that reflective financial education can serve as an impactful and scalable early-stage support model for young entrepreneurs. Its low-barrier, behaviorally-informed approach can be replicated across educational institutions and community-based startup ecosystems, particularly those lacking formal financial mentorship structures. The outcomes suggest that empowering founders to understand their financial behavior is just as crucial as teaching them to manage financial tools.
Co-Authors Ana Sopanah, Ana Aura Chaerani Ayu Wandani Mustika Rahma Baits Nur Daiva Permana Ardanu Syaadzan Dwi Anggarani Firman Nurdiyansyah Fulgentius Danardana Murwani Harnovinsah Harnovinsah Ika Fitria Nur Hamida Imam Mukhlis Iva Khoiril Mala Khojanah Hasan Lely Dista Safitri Maya Ratnasari Riris Zahrotul Fauziah Riza Bahtiar Sulistyan Rizki Dwi Farotul Khasanah Salafiatus Salamah Saptaria, Lina siti nur ainun Sodik Sodik Sodik Syamsul Bahri Vemy Martha Aulia Viony Alfiyatu Zahroh Wahju Wulandari Widiya Rahmawati Yayan Hadijah