Sri Maryani
Universitas Jenderal Soedirman

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Analisis Minat Pelaku Usaha General Trade Terhadap Penggunaan Aplikasi Belanja Online B2B (Studi Dengan Pendekatan Unified Theory of Acceptance and Use of Technology) Weni Novandari; Diah Setyorini Gunawan; Icuk Rangga Bawono; Rifda Naufalin; Sri Maryani; Jajang Jajang
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6891

Abstract

Traditional markets (general trade), still have an important place, especially for Indonesian people who live in suburban areas, in sub-districts and in rural areas. Although now its existence is starting to be shifted by modern markets, however, there are many and spread in various regions, making the contribution of traditional markets to the Indonesian economy cannot be ignored. So that there are efforts from various parties, to improve the marketing performance of business actors in this traditional market, including the introduction of technology. The purpose of this study is to analize the acceptance of traditional retail business actors towards online shopping applications for B2B consumers, in terms of Performance Expectancy, Effort expectancy, Social Influence and Facilitating Conditions variables. The sample of this research is 161 traditional retail business actors, which include owners of traditional stalls, grocery stores and kiosks. Analysis of research data using Partial Least Suare (PLS) analysis tool. The results showed that Performance Expectancy, Social Influence and Facilitating Conditions had a positive effect on intention in using B2B online shopping applications. Meanwhile, Effort Expectancy has no effect on intention in using B2B online shopping applications. The results of this study are expected to be used as considerations for formulating various strategies and policies to improve technological literacy for business actors to improve their business performance, so that their contribution to the performance of national economic recovery can be optimal. Keywords: B2B Online Shopping Application, General Trade, Unified Theory of Acceptance and Use of Technology (UTAUT)
APLIKASI DEKOMPOSISI RANK PADA PEMBENTUKAN INVERS MOORE-PENROSE MATRIKS ATAS ALJABAR MAX-PLUS TERSIMETRI Suroto Suroto; Najmah Istikaanah; Sri Maryani
Teorema: Teori dan Riset Matematika Vol 8, No 1 (2023): Maret
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/teorema.v8i1.8029

Abstract

Pada makalah ini dibahas tentang penggunaan dekomposisi rank untuk mengonstruksi invers Moore-Penrose pada matriks atas aljabar max-plus tersimetri. Penentuan eksistensi dekomposisi rank dilakukan dengan memanfaatkan suatu fungsi yang mengkorespondensikan aljabar max-plus tersimetri dengan aljabar konvensional. Selanjutnya, dengan memanfaatkan eksistensi invers setimbang, hasil dekomposisi rank ini digunakan untuk mengonstruksi bentuk invers Moore-Penrose dari matriks. Hasil yang diperoleh adalah bentuk invers Moore-Penrose dari suatu matriks atas aljabar max-plus tersimetri berdasarkan dekomposisi rank. Hasil ini berpotensi dapat dimanfaatkan untuk menentukan solusi dari sistem kesetimbangan linier atas aljabar max-plus tersimetri.