Article Per Year (5 Year)
p-Index From 2020 - 2025
1.405
P-Index
This Author published in this journals
All Journal Economic Education Analysis Journal Performance International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research
Weni Novandari
Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
ANALISIS FAKTOR KENDALA DAN KELAYAKAN USAHA BATIK BANYUMAS Siti Zulaikha Wulandari; Weni Novandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.733 KB)

Abstract

Batik is generally thought of as the most unique Indonesian fashion. They produced from several regions, especially Central Java (including Banyumas) and Jogjakarta as the center of the art. Since 1970’s, the golden era of Batik Banyumas has gone. The number of people in Banyumas who rely on Batik for their living decreasing significantly from day to day. There is a worried that Batik Banyumas as the most distinctive heritage will disappear. This reseach is designed to find out some inhibitant factors perceived by business people in developing Batik Banyumas using Analytical Hierarch Process (AHP). Moreover, case study is conducted to calculate the feasibility of investing in printing batik from marketing and financial aspects
Evaluation Internationalization Programs of Creative Industry Micro Small and Medium Enterprises (MSMEs) in Purbalingga: an Analytical Hierarchy Process (AHP) Method Suliyanto Suliyanto; Weni Novandari; Ary Yunanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.1.1437

Abstract

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.
Analisis Minat Pelaku Usaha General Trade Terhadap Penggunaan Aplikasi Belanja Online B2B (Studi Dengan Pendekatan Unified Theory of Acceptance and Use of Technology) Weni Novandari; Diah Setyorini Gunawan; Icuk Rangga Bawono; Rifda Naufalin; Sri Maryani; Jajang Jajang
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6891

Abstract

Traditional markets (general trade), still have an important place, especially for Indonesian people who live in suburban areas, in sub-districts and in rural areas. Although now its existence is starting to be shifted by modern markets, however, there are many and spread in various regions, making the contribution of traditional markets to the Indonesian economy cannot be ignored. So that there are efforts from various parties, to improve the marketing performance of business actors in this traditional market, including the introduction of technology. The purpose of this study is to analize the acceptance of traditional retail business actors towards online shopping applications for B2B consumers, in terms of Performance Expectancy, Effort expectancy, Social Influence and Facilitating Conditions variables. The sample of this research is 161 traditional retail business actors, which include owners of traditional stalls, grocery stores and kiosks. Analysis of research data using Partial Least Suare (PLS) analysis tool. The results showed that Performance Expectancy, Social Influence and Facilitating Conditions had a positive effect on intention in using B2B online shopping applications. Meanwhile, Effort Expectancy has no effect on intention in using B2B online shopping applications. The results of this study are expected to be used as considerations for formulating various strategies and policies to improve technological literacy for business actors to improve their business performance, so that their contribution to the performance of national economic recovery can be optimal. Keywords: B2B Online Shopping Application, General Trade, Unified Theory of Acceptance and Use of Technology (UTAUT)
Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products Muhammad Yusuf As-Shiddiqie; Weni Novandari; MD Aolywlah
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 1 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.1.8626

Abstract

This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information and Knowledge, and Green Purchase Intention. The population in this research were the people of Central Java who know Le Minerale's disposable gallon products. The sample in this research was 233 respondents who were taken using a purpose random sampling method. Results of research conducted using Structural Equation Modeling (SEM) processed with AMOS software, it shows that: (1) Greenwashing has a significant positive effect on skepticism. (2) Greenwashing has a significant positive effect on Confusion. (3) Skepticism has no effect on green purchase intention. (4) Confusion has no effect on green purchase intention. (5) Skepticism does not mediate the effect of greenwashing on the green purchase intention. (6) Confusion does not mediate the effect of greenwashing on the green purchase intention. (7) Information and knowledge do not moderate the relationship of confusion to the green purchase intention.
BRAND NAME AND MILLENNIAL GENERATION ON CUSTOMER PREFERENCES THEIR IMPACT ON BRAND LOYALTY IN MSMEs Eman Sulaiman; Weni Novandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6839

Abstract

This study analyzes and finds out the influence of brand name and millennial generation on consumer preferences and their impact on brand loyalty in MSMEs. The data analysis technique uses descriptive analysis and questionnaire feasibility tests that have been tested beforehand with validity tests, reliability tests, multicollinearity tests, coefficients of determination and Path Analysis using Smart PLS with a total sample size of 93 respondents. The results of the direct influence study: show that the brand name has a negative and insignificant effect on Brand Loyalty. Brand Name has a negative and insignificant effect on Customer Preference, Customer Preference has a positive and significant effect on Brand Loyalty, that Millennial Generation has a negative and insignificant impact on Customer Preference. While the indirect effect: Brand Name has a negative and insignificant effect on Brand Loyalty, Millennial Generation has a positive and significant effect on Brand Loyalty.
The Effect of Self-Confidence, Adversity Quotient, and Self-Regulated Learning on Learning Motivation Adela Tri Apriliyani; Weni Novandari; Ramita Kholifaturrohmah
Economic Education Analysis Journal Vol 12 No 1 (2023): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v12i1.65798

Abstract

This study aims to analyse: (1) The effect of self-confidence on learning motivation; (2) The effect of adversity quotient on learning motivation; and (3) The effect of self-regulated learning on learning motivation in economics subject for Class XI Social Sciences at Public High School 2 Purbalingga in the 2022 / 2023 academic year. The population in this study were all Class XI Social Sciences students at Public High School 2 Purbalingga for the 2022 / 2023 academic year. Sampling in this study used a proportionate stratified random sampling technique of 144 respondents. The data analysis technique used was multiple linear regression analysis with the SPSS version 23 program. The data collection method used questionnaires and interviews. Based on the results of research and data analysis, it can be concluded that self-confidence has a positive effect on learning motivation, adversity quotient has a positive effect on learning motivation, and self-regulated learning has a positive effect on learning motivation.
The Effectiveness Of Social Media Campaigns On Boycott Participation: The Role Of Boycott Attitudes And Motivation Leni Susanti; Weni Novandari; Refius Pradipta Setyanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The efficacy of boycotting brands and companies that affiliate with some issues as a form of nonviolent protest has been subject to growing scrutiny due to several issues impacting the individuals and groups engaged in these movements. This research aims to investigate and ascertain the purchase intention among Indonesian consumers regarding their participation in boycott activities following the global call to boycott products. The population in this study are students who actively use social media and find information about boycotts. A sample of 100 students was used as respondents. SmartPLS version 3 is used as an analysis tool. The survey in this study examines the correlation between seven constructs in the context of the boycott issue through the use of questionnaires. The findings indicate that social media campaigns have no discernible impact and are not significant in influencing purchase intention. And the rest constructs have effect and significant to purchase intention.
Improving The Marketing Performance Of District Umkm. Banyumas Through Ambidexterity: A Social Network Theory Approach Saripermanik Budayanti; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.943

Abstract

The ability to build social networks is important for MSMEs because social networks can provide opportunities for MSMEs to gain new customers, resources and market opportunities, which are important for their survival and growth, especially in rapidly changing markets. The aim of this research is to explore the Ambidexterity capabilities of MSMEs in Banyumas, with a focus on social network theory. Social networks are essential in providing resources, information, and support, which in turn influences the balance between exploration and exploitation activities in organizations. The number of samples in this study was 131 respondents from MSME actors and was analyzed using SmartPLS. The results of this research are that Strong Ties has a positive effect on Ambidexterity in Banyumas MSMEs. Weak Ties has a positive effect on Ambidexterity in Banyumas MSMEs. Strong Ties has a positive effect on Marketing Performance in Banyumas MSMEs. Weak Ties has a positive effect on Marketing Performance in Banyumas MSMEs and Ambidexterity has a positive effect on marketing performance.
The Role Of Digital Literacy On The Social Media Performance Of Batik MSMEs With Digital Capability As An Intervening Variable Reza Rahmadi Hasibuan; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.971

Abstract

MSMEs are the most important pillar in the Indonesian economy. The contribution of MSMEs to the Indonesian economy with one of the MSMEs that supports the Indonesian economy is batik. Barlingmascakeb is one of the residencies that produces and sells batik throughout Indonesia. The aim of this research is to examine the influence of digital literacy on the social media performance of batik MSMEs which is mediated by digital capability. This type of research is quantitative, sampling uses purposive sampling. The number of respondents in this research was 149 Batik MSMEs who implemented digitalization and the analysis tool in this research used SmartPLS. The results of this research are that digital literacy influences social marketing performance, digital literacy influences digital capability, digital capability influences social marketing performance and digital capability mediates digital literacy on social media performance.
The Impact of Family Dynamics on Marketing Performance: The Role of Marketing Agility as a Mediating Variable in the Context of SMEs. Wisanggeni bagus Anggoro; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.990

Abstract

Tis Article discuss the impact of family dynamics on the marketing performance, with marketing agility as a mediating variable. This research is quantitative research that conducted in SME sector. The data was collected thrugh 5 resiident in central java, using sample of 150 SME using 5 point likert scale. The data was analyzed througe structured equation modeling. Result found that Family dinamics has indirect impact on marketing performance this becaise the family dynamics will impacting the ability of a company to do the marketing agility. This research recommend the family corporate should do the best way to get the marketing agility so they can increase their market performance. This research limit on its rage for only has been done in 5 resident in central java, so the next research should enlarge the sample of the study.
Co-Authors Adela Tri Apriliyani Ary Yunanto Diah Setyorini Gunawan Eman Sulaiman Hasibuan, Reza Rahmadi Icuk Rangga Bawono Jajang Jajang Kholifaturrohmah, Ramita Leni Susanti MD Aolywlah Muhammad Yusuf As-Shiddiqie Rifda Naufalin Saripermanik Budayanti Setyanto, Refius Pradipta Siti Zulaikha Wulandari Sri Maryani Suliyanto . Wisanggeni bagus Anggoro