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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Darma Agung Jurnal Penelitian Pendidikan Indonesia Maneggio Nomico
Srifatmawati Ahmad
Universitas Tomakaka Mamuju
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Loyalitas Dan Kepuasan Konsumen Terhadap Kualitas Produk Suatu Merek Barang Tirta Mulyadi; Pandu Adi Cakranegara; Srifatmawati Ahmad; Muhammad Azizi; Kelemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4598

Abstract

The quality of an item able to have a positive impact on increased the selling value of an item or product. The product will be sold if consumers are satisfied with the goods purchased so that they are more loyal in spended their money to get the desired item. The purpose of this study was to determine the effect on product quality of an item and the brand of an item on consumer satisfaction and consumer loyalty. The method used in this research is a qualitative method in the form of a literature study in the field of marketing management of a product. The method of wroted scientific articles is by used qualitative methods and literature studies or Library Research. The product quality of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the quality of an item affects consumer loyalty, the brand of an item affects consumer loyalty, and consumer satisfaction affects consumer loyalty. Keywords : Consumer Satisfaction, Consumer Loyalty, Product Quality, Product Brand Image.
LITERATURE REVIEW: PENGARUH EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN Muhammad Azizi; Dwi Kartika Prananingrum; Jemi Pabisangan Tahirs; Samuel PD Anantadjaya; Srifatmawati Ahmad
JURNAL DARMA AGUNG Vol 31 No 1 (2023): FEBRUARI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i1.3107

Abstract

Modal berperan krusial bagi aktivitas perekonomian pada masa era modernisasi seperti saat ini, terutama di negara-negara yang beranutan ekonomi pasar, karena dapat digunakan sebagai sumber kemajuan di bidang perekonomian. Tujuan penelitian ini untuk menganalisis pengaruh Earning Per Share (ESP) terhadap harga saham perusahaan. Metode pada artikel ini adalah menggunakan pendekatan kualitatif dengan penelitian pustaka atau studi pustaka. Artikel ini bertujuan untuk membandingkan dan membedakan berbagai teori, seperti yang ditemukan dalam literatur penelitian. Berdasarkan hasil review yang dilakukan dari beberapa sumber jurnal Nasional maupun Internasional, kesimpulan pada artikel ini menyatakan bahwa Earning Per Share (EPS) berdampak positif maupun krusial pada harga saham.
Entrepreneurial commitment, entrepreneurial competence, towards business performance through business competitiveness development Tri Sulkarnain Ahmad; Srifatmawati Ahmad; Afriyani Afriyani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221444

Abstract

Wajo Regency is the best silk weaving industrial area in South Sulawesi, but the emergence of several competitors for silk fabrics from abroad, and various modern-style fabric products that are variously supplied by wholesalers from outside the South Sulawesi area indirectly affect the movement of market. This study aims to determine the effect of entrepreneurial commitment, entrepreneurial competence and competitiveness of the silk industry on the business performance of silk entrepreneurs. The type of research is a quantitative research methodology. The research was conducted on a silk business located in Wajo Regency, South Sulawesi Province. A total of 357 samples were obtained using the cluster random sampling technique based on the Krejcie and Morgan tables. Data collection method employing a scale that uses the Likert scale. Data analysis techniques using the SmartPLS 3.0 software's path analysis, it was found that commitment, entrepreneurial competence has a significant effect on business performance, commitment has a significant effect on the development of competitiveness, and entrepreneurial competence has not significant effect on the development of competitiveness. The results found that the entrepreneurial competence of silk entrepreneurs was still lacking in developing the competitiveness of the silk business.
BEHAVIORAL FINANCE AND ITS IMPACT ON CORPORATE FINANCIAL DECISION MAKING Alfiana Alfiana; Muhammad Azizi; Andi Primafira Bumandava Eka; I Kadek Wira Dharma Prayana; Srifatmawati Ahmad
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14394

Abstract

Behavioral finance has become an important field of study that bridges psychology and financial decision-making. This article examines the impact of behavioral finance on corporate financial decision-making through a literature review of studies published since 2020. Key behavioral biases—such as overconfidence, loss aversion, and herd behavior—are analyzed for their influence on corporate strategies, including investment decisions, risk management, and capital budgeting. The findings reveal that these biases often lead to suboptimal financial outcomes, such as overly aggressive or overly conservative investment decisions, as well as an inability to manage risks effectively. This underscores the importance of integrating behavioral insights into corporate governance to mitigate the negative effects of these biases. Practical recommendations are provided, such as improving financial literacy, managerial training, and implementing structured decision-making processes. This study contributes to the growing body of literature by synthesizing recent research and offering actionable insights to enhance corporate performance. By understanding and addressing behavioral biases, organizations can make more rational and effective financial decisions in the face of complex economic challenges
The Impact of Social Mdia and Economic News on Stock Prices : A Behavioral Finance Perspective in the Society of West Sulawesi Province Srifatmawati Ahmad; Wahyu Surya Putra
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/9khnn548

Abstract

This study aims to analyze the effect of social media and economic news on stock prices from a behavioral finance perspective in West Sulawesi Province. A quantitative approach with a cross-sectional design was employed. Data were collected through questionnaires from 100 purposively selected respondents and analyzed using multiple linear regression. The results indicate that, partially, social media has no significant effect on stock prices (sig. 0.336 > 0.05), while economic news shows a significant effect (sig. 0.001 < 0.05). Simultaneous testing reveals that social media and economic news jointly have a significant impact on stock prices, with F value 96.443 > F table 2.70. The correlation coefficient (R = 0.816) indicates a strong relationship, while R² = 0.665 shows that 66.5% of stock price variation is explained by these two variables. These findings highlight that, from a behavioral finance perspective, stock price movements are influenced not only by fundamentals but also by investor sentiment, emotions, and cognitive biases shaped through social media and economic news.
Effect of changes in Interest Rates on Household Consumption Srifatmawati Ahmad; Muhammad Azizi
Nomico Vol. 2 No. 1 (2025): Nomico-February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/anp8k370

Abstract

This study aims to analyze the effect of changes in interest rates on household consumption in Indonesia by employing a quantitative method with a causal associative approach. The analysis uses secondary time-series data from 2014 to 2024, obtained from official institutions such as Bank Indonesia and the Central Statistics Agency (BPS). The variables examined include interest rates, household income, and inflation as independent variables, while household consumption serves as the dependent variable. Data analysis was conducted using multiple linear regression through SPSS. The results indicate that interest rates have a negative and significant effect on household consumption, implying that higher interest rates discourage spending by increasing borrowing costs. On the other hand, household income positively and significantly affects consumption, suggesting that increased income boosts purchasing power. Inflation is also found to negatively influence consumption, reflecting reduced purchasing capability during periods of rising prices. The model’s goodness of fit, as measured by R Square, shows that 81.4% of the variation in household consumption can be explained by the three independent variables. These findings emphasize the importance of interest rate and inflation control in maintaining household consumption stability and overall economic health.
Co-Authors Afriyani Afriyani Alfiana Andi Primafira Bumandava Eka Cakranegara, Pandu Adi Dwi Kartika Prananingrum I KADEK WIRA DHARMA PRAYANA Jemi Pabisangan Tahirs Kelemens Mere Muhammad Azizi Samuel PD Anantadjaya Tirta Mulyadi Tri Sulkarnain Ahmad Wahyu Surya Putra