Fitria Ridha Ningsih
Fakultas Ekonomi Universitas Negeri Padang

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Online di Lazada (Survey Pada Konsumen di Kota Padang) Fitria Ridha Ningsih; Eri Besra
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 3 No 2 (2022): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.3.2.46-61.2022

Abstract

This study aims to analyze the factors that influence consumers' online purchasing decisions at Lazada, namely perceived convenience, perceived benefits, and trust in online purchasing decisions at Lazada. The analytical method used in this research is structural equation modeling using the Smart PLS 2.0 program. This study used 165 respondents as the research sample. The independent variables consist of Perceived Convenience (X1), Perceived Benefits (X2), and Trust (X3), while the dependent variable is Online Purchase Decision (Y). The results of this study indicate that Perceived Convenience, Perceived Benefits, and Trust have a significant influence on Online Purchase Decisions of Lazada consumers in the city of Padang. Keywords: Perceived Convenience, Perceived Benefits, Trust, and Online Purchasing Decisions
Kinerja Pegawai Ditinjau Dari Kompetensi, Kompensasi, Motivasi Kerja, dan Disiplin Kerja Yenni Rosyinah Hasibuan; Fitria Ridha Ningsih; Yuliarni Putri
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.52-71.2023

Abstract

The success of the hospital in providing the best and quality service to the community can be measured by the quality of the performance of its human resources. This is because human resources are an important element involved in the core activities of providing health services in a hospital. This study aims to analyze several factors that have an influence on employee performance at RSUD Dr. Rasidin Padang, namely commitment, compensation, work motivation, and work discipline. The analytical method used in this research is path analysis using the help of the SPSS for windows program. This study used 158 respondents as the research sample. The independent variables consist of Competence (X1), Compensation (X2), Work Motivation (X3), and Work Discipline (X4), while the dependent variable is Performance (Y). The results showed that competence, compensation, work motivation, and work discipline had a significant positive effect on the performance of RSDU Dr. Rasidin Padang. Keyowords : Competence, Compensation, Work Motivation, Work Dicipline, and Employee Performance