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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Pusat Akses Kajian Manajemen Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Pengabdian kepada Masyarakat Dewantara
Yuliarni Putri
Fakultas Ekonomi Dan Bisnis Universitas Tamansiswa Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price Sharnuke Asrilsyak; Yuliarni Putri; Abdul Malik Sayuti; Chandra Budhi Septyandi; Wahyu Rafdinal
Jurnal Riset Bisnis dan Investasi Vol 7 No 2 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i2.2909

Abstract

This study aims to analyze the factors which influence an individual in making a purchase in online stores. It investigates the factors of technology acceptance (theory of acceptance model), personal (lifestyle and trust), product quality, and price in an online store. There are 180 who have bought products in the online stores. The data analysis technique used is the Structural Equation Model based on Partial Least Square. The results prove that from the technology acceptance explained by TAM indicates that only perceived usefulness significantly influential toward attitude. Then, it also denotes that attitude, product quality, price, lifestyle, and trust can influence purchase decisions in the online store applications by explaining the relation among technology acceptance models, personal factors (lifestyle and trust), product quality, and price.
Pengaruh Citra Merek dan Promosi Terhadap Keputusan Pembelian Nutrijell di Kota Padang Yuliarni Putri; Widya Rahmawati
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 1 No 1 (2021): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.083 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan promosi terhadap keputusan pembelian Nutrijell di Kota Padang. Penelitian ini terdiri dari dua variabel independen yaitu citra merek dan promosi, serta terdiri dari satu variabel dependen yaitu keputusan pembelian. Secara parsial dan simultan metode yang digunakan dalam penelitian ini adalah metedologi penelitian kuantitatif dengan jumlah populasi yang tidak diketahui dan teknik pengambilan sampel dengan metode accidental sampling, dengan metode ini jumlah sampel ditetapkan sebanyak 100 responden. Instrumen yang digunakan dalam penelitian ini adalah peyebaran angket. Teknik analisis yang digunakan adalah analisis regresi linear berganda, uji t, uji F dan koefisien determinasi (R2). Besarnya pengaruh citra merek dan promosi terhadap keputusan pembelian adalah 44,5% sedangkan sisa nya 55,5% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.
Analisis Perbandingan Kinerja Keuangan Sebelum Dan Sesudah Initial Public Offering (IPO) Pada PT. Bukalapak Tbk Annisa Melenia; Chairun Amallia; Yuliarni Putri
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.12-23.2023

Abstract

This study aims to determine the comparison of the financial performance of liquidity, solvency, activity and profitability before and after being designated as an initial public offering. This research is classified as quantitative research. The object in this research is PT. Bukalapak Tbk. The type of data used in this research is secondary data. The analytical method used is comparative analysis. To test the hypothesis using the paired sample t-test and the Wilcoxon test. The results of this study conclude (1) There is no significant difference in financial performance in terms of liquidity indicators before and after being designated as an initial public offering. (2) There is no significant difference in financial performance seen from the solvency indicators before and after being determined as an initial public offering. (3) There is no significant difference in financial performance seen from the activity indicators before and after being determined as an initial public offering. (4) There is a significant difference in financial performance seen from the profitability indicators before and after being determined as an initial public offering.
Kinerja Pegawai Ditinjau Dari Kompetensi, Kompensasi, Motivasi Kerja, dan Disiplin Kerja Yenni Rosyinah Hasibuan; Fitria Ridha Ningsih; Yuliarni Putri
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.52-71.2023

Abstract

The success of the hospital in providing the best and quality service to the community can be measured by the quality of the performance of its human resources. This is because human resources are an important element involved in the core activities of providing health services in a hospital. This study aims to analyze several factors that have an influence on employee performance at RSUD Dr. Rasidin Padang, namely commitment, compensation, work motivation, and work discipline. The analytical method used in this research is path analysis using the help of the SPSS for windows program. This study used 158 respondents as the research sample. The independent variables consist of Competence (X1), Compensation (X2), Work Motivation (X3), and Work Discipline (X4), while the dependent variable is Performance (Y). The results showed that competence, compensation, work motivation, and work discipline had a significant positive effect on the performance of RSDU Dr. Rasidin Padang. Keyowords : Competence, Compensation, Work Motivation, Work Dicipline, and Employee Performance
SOSIALISASI STRATEGI PEMASARAN BERBASIS E-COMMERCE PRODUK UMKM PADA WARGA KELURAHAN CUPAK TANGAH KOTA PADANG Widya Rahmawati; Yuliarni Putri; Sapta Eka Putra; Trio Candra Yo; Sherly Yulinda
Jurnal Pengabdian kepada Masyarakat DEWANTARA Vol 6 No 2 (2023): Jurnal Pengabdian kepada Masyarakat DEWANTARA
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat Universitas Tamansiswa Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31317/jpmd.v6i2.923

Abstract

Kegiatan pengabdian kepada masyarakat merupakan pelaksanaan pengalaman ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat secara kelembagaan sebagai bagian Tri Dharma Perguruan Tinggi. Kegiatan ini merupakan tanggungjawab yang luhur dalam usaha pengembangan kemampuan masyarakat, sehingga dapat mempercepat laju pertumbuhan tercapainya tujuan pembangunan nasional. Perkembangan teknologi dapat dimanfaatkan oleh pelaku UMKM dalam menjalankan strategi pemasaran produknya yaitu menggunakan Electronic Commerce (E-Commerce) yaitu penjualan atau pembelian barang dan jasa, antara perusahaan, rumah tangga, individu, pemerintah, masyarakat atau lainnya yang dilakukan melalui komputer atau smartphone pada media jaringan. Pengenalan dan penerapan Electronic Commerce (E- Commerce) perlu di sosialisasikan kepada pelaku UMKM Kelurahan Cupak Tangah Kecamatan Pauh Padang Sumatera Barat karena mereka kebanyakkan adalah ibu rumahtangga yang belum paham tentang Electronic Commerce (E-Commerce).
Co-Authors Abdul Malik Sayuti Amallia, Chairun Annisa Melenia Fitria Ridha Ningsih Sapta Eka Putra Septyandi, Chandra Budhi Sharnuke Asrilsyak Sherly Yulinda Trio Candra Yo Wahyu Rafdinal Widya Rahmawati Yenni Rosyinah Hasibuan