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All Journal Lensa Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Abdi Citra
Yessi Mareta Andari Putri
Universitas Pramita Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Kreatif Pesan Iklan Brimo Edisi Septian David Maulana Yessi Mareta Andari Putri
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.25

Abstract

The habits of consumers in the digital era encourage advertisers to innovate to make more creative advertisements so that product messages can be conveyed effectively and efficiently to the public. BRImo's latest advertisement uses professional soccer players in the Liga 1 competition and Indonesian National Football team players Septian David Maulana and sportcaster Valentino Simanjuntak as voice overs. creative messages from football players and sportscasters into a strategy to sell products to consumers. Ads are made funny in order to attract the attention of the audience. the semiotic method is used to see the signs in the Septian David Maulana edition of BRImo's advertisement.
PERGESERAN MEDIA PERIKLANAN INDONESIA DI ERA DIGITAL yessi mareta andari putri
Lensa Vol 17 No 2 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

Abstract Digitalization in every aspect of life is an inevitable change, including in the media and advertising industry, which is experiencing demands every day to create new breakthroughs that fit today's world. The COVID-19 pandemic is changing the new global media landscape, namely digital. This research uses qualitative research methods and data collection techniques in this study are online observation and direct observation. The results of the study found that businesspeople can promote products and services through several digital platforms such as Facebook, YouTube, Instagram, TikTok, or other internet-based new media, thus expanding the reach of promotion. Digitalization of audio-visual content is able to shift traditional tv advertising to new media platforms. Abstrak Digitalisasi dalam setiap aspek kehidupan merupakan perubahan yang tak terhindarkan, termasuk di industri media dan periklanan yang setiap harinya mengalami tuntutan untuk menciptakan terobosan baru yang sesuai dengan dunia saat ini. Pandemi COVID-19 merubah lanskap media global baru yaitu digital. penelitian ini menggunakan metode penelitian kualitatif dan teknik pengumpulan data dalam penelitian ini adalah dengan observasi online dan pengamatan langsung. Hasil penelitian medapatkan bahwa pelaku bisnis dapat mempromosikan produk dan jasa lewat beberapa platform digital seperti facebook, youtube, instagram, tiktok, datau media baru berbasis internet lainnya, sehingga memperluas jangkauan promosi. Digitalisasi konten audio visual mampu menggeser iklan tv tradisional ke platform new media. Kata kunci :Digital, Media Baru, Promosi, Industri periklanan
SPIRAL OF SILENCE DI MEDIA SOSIAL: REINTERPRETASI TEORI KOMUNIKASI MASSA Yessi Mareta Andari Putri; Intan Rachmina Koho; Ulfah; Asri Setiani; Andres Dharma Nurhalim; Chaerunnisa Al Syafitri
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10373

Abstract

This study examines the Spiral of Silence phenomenon in the context of social media as a reinterpretation of mass communication theory in the digital era. The Spiral of Silence theory, proposed by Elisabeth Noelle-Neumann, explains the tendency of individuals to choose silence when their opinions are perceived as different or in the minority, in order to avoid social isolation. In traditional mass communication, the media plays a dominant role in shaping majority opinion. However, the development of social media has created a participatory, interactive, and algorithm-based communication space, giving rise to new dynamics in the formation of public opinion. Social media not only provides a space for expression but also creates social pressure through comments, likes, shares, and the potential for cyberbullying. This situation contributes to individuals' continued fear of social isolation, even within the seemingly free digital space. This study uses qualitative methods with a literature review approach to analyze how the Spiral of Silence operates in the social media environment and how mass communication theory needs to be reinterpreted in a digital context. The results show that the Spiral of Silence does not disappear on social media but instead undergoes a transformation. Individuals tend to engage in self-censorship, use anonymous accounts, or choose silence when confronted with dominant opinions. These findings confirm that social media continues to function as a mass communication medium with ideological power in shaping public opinion and individual communication behavior. Keywords: Spiral of Silence, Mass Communication, Social Media, Public Opinion
PEMBENTUKAN KARAKTER KEBANGSAAN MELALUI PROGRAM LITERASI MELALUI SELF MOTIVATION SEBAGAI UPAYA MENGEMBANGKAN LIFE SKILL DENGAN BERBAGI ILMU DI TK AL-UKHUWAH. Yessi Mareta Andari Putri; Intan Rachmina Koho; Asri Setiani; Yoyok Cahyono; Manorang Sihotang; Enjang Zaenudin
Jurnal Abdi Citra Vol. 3 No. 2 (2026): Jurnal Abdi Citra Volume 3 Nomor 2 Agustus Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v3i2.438

Abstract

This community service program aims to improve literacy skills, self-motivation, and the formation of national character as an effort to develop life skills in early childhood. The program was conducted at Al-Ukhuwah Kindergarten in Tangerang Regency, where students come from families with low- to middle-income families and limited access to a variety of learning media. The implementation method used a participatory and educational approach through basic literacy activities, storytelling, educational games, and self-motivation tailored to the characteristics of early childhood. The results of the program showed an increase in students' interest in literacy, self-confidence, and social interaction skills. Furthermore, national character values such as cooperation, discipline, and self-confidence began to develop through the activities. This program also had a positive impact on teachers in developing more creative and innovative learning methods. Thus, the Literacy through Self-Motivation program is effective as an effort to shape national character and develop life skills from an early age. Sustainable programs and support from various parties are essential to optimize the results.
Co-Authors Andres Dharma Nurhalim Asri Setiani Chaerunnisa Al Syafitri Enjang Zaenudin Intan Rachmina Koho Manorang Sihotang Ulfah Yoyok Cahyono