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All Journal Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Journal of Bussines Management Basic SINTESA
Sutopo Sutopo
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Service Quality Judging from the Community Satisfaction Index at the Orchid Medika Clinic, Sumedang Regency Sutopo
SINTESA Vol. 13 No. 1 (2022): Sintesa
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Service quality is considered good if the service provided is in accordance with what is expected by consumers, while if it exceeds what consumers expect, it can be said that the service is very satisfying. However, sometimes there are also services that are not expected to match what consumers expect. This service is said to be bad, if the company is deemed unable to fulfill consumer desires, either through products or through company services. Product quality and good service performance will greatly affect customer satisfaction. This research was conducted at the Orchid Medika Clinic Sumedang, to determine the patient satisfaction index at the Orchid Medika clinic. by using a non- probability sampling method, the research instrument in the form of a questionnaire distributed to patients as respondents was determined based on purposive sampling technique. determination of the number of samples based on calculations from Roscoe, where the number of samples based on the calculation of 110 people. Dimensions of service quality Clarity of service procedures, Simplicity of service procedures, Certainty of service time, Accuracy of service products, Security of service products, Responsibility, Completeness of advice and infrastructure, Ease of access to services, Discipline, courtesy and officers, Convenience of location. The analytical tool used is the Microsoft Excel program, which will later be converted back into a service satisfaction index, and the results show that the patient satisfaction index score on the quality of orchid clinic services is at a score of 83 or a very good rating.”
The role of product promotion and product packaging in generating consumer buying interest at Tiara Sari Cake Shop Sutopo Sutopo; Sudianto Sudianto; Anang Martoyo
SINTESA Vol. 13 No. 2 (2022): SINTESA
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Promotion is the key to success in business. When the promotion that is run is right, usually customers will be loyal to continue to buy. Product packaging has a strong influence on consumer purchase intentions, especially at the point of sale. Packaging serves as a means of promotion because packaging that can protect and facilitate the use of the product adds value to the sale and promotion of the product. Packaging is able to add value to consumers if it is in accordance with the function of the packaging itself, such as a place that fits the load capacity of a product and also becomes a differentiating identity from other products, so that consumers are sure to buy. The purpose of this study was to find out how the role of product promotion, product packaging, consumer buying interest at the Tiara Sari cake shop. The method uses a qualitative research approach and literature study (Library Research) which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses data collection methods from online journals literature sourced from Google Schooler. The results of product promotion research affect consumers in generating consumer buying interest, packaging has a negative impact on the variable of consumer buying interest, which means that the lower the quality of the packaging, the lower the consumer's interest in buying a product. The conclusion of the role of product promotion in generating consumer buying interest at the Tiara Sari cake shop can be seen specifically for respondents with low packaging perceptions, high promotional perceptions increase purchase intentions more than low promotional perceptions, if the product quality is good, although not there is a product promotion, consumers can still buy the product so that the better the quality of the product it produces will provide an opportunity for consumers to make purchasing decisions. In addition, the role of product packaging in generating consumer buying interest at the Tiara Sari cake shop is already functioning properly, the packaging has an influence (gives a negative impact) on consumer buying interest, which means that the lower the quality of product packaging, the lower the consumer interest in buying a product. Product packaging has a great influence on buyers when making purchasing decisions, product packaging moderated by promotions generates consumer buying interest. Although good packaging does not guarantee good product quality.
The role of e-business and web design in expanding the scope of product marketing in grutty shoe stores Sutopo Sutopo; Sudianto Sudianto; Abdul Hamid; Anang Martoyo
SINTESA Vol. 14 No. 2 (2023): Sintesa
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E-business involves communicating and conducting business electronically via the Internet. Ebusiness can be significantly improved by strengthening the value chain relationship between businesses (B2B) and consumers (B2C). Today's e-Business environment allows manufacturers to automate and integrate functions like never before - from customer relationship management, to supply chain. Web design has a strong influence on the scope of product marketing, especially at the marketing point. Web design is an important tool in marketing strategy. When web design and marketing work together to combine effective content with a well-designed site, marketing efforts receive the boost needed to get ahead of the competition and convert more visitors into customers. A strategically designed and attractive website will attract more visitors and help convert those visitors into leads. This will definitely result in increased income which will certainly benefit the Company. Marketing arouses user interest and encourages the purchase of certain items, whereas design attracts users and helps communicate a brand's message to its audience. Without these two services, a business is incomplete. The purpose of this research is to find out the role of e-business, web design, and product marketing scope in grungy shoe stores. The method uses a qualitative research approach and literature study (Library Research) which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses data collection methods from online journal literature sourced from Google Scholar. The results of e-business research influence consumers in expanding the scope of product marketing, Web design influences (has a negative impact) on the product marketing scope variable, which means that the lower the web design, the lower the product marketing scope in expanding product marketing. In conclusion, the role of ebusiness in expanding product marketing at grungy shoe stores has functioned well, including as a market breakthrough: because of its function as a global medium, markets that were previously unknown or impenetrable can be penetrated when utilizing internet technology. As market development: new geographical markets can be entered because of their function as a global medium, bringing together companies and buyers, complete information is also obtained through many applications and online methods, so new segments will be formed. Apart from that, the role of web design in expanding product marketing at grungy shoe stores is functioning well. Web design has an influence (has a negative impact) on product marketing, which means that the lower the quality of the web design, the lower the product marketing will be in expanding the marketing scope of a product. Web design has a big influence on buyers when deciding on purchasing decisions, web designmoderated by e-business expands product marketing. Although good web design does not guarantee good product quality
Co-Authors Abdul Hamid Abdul Hamid Anang Martoyo Anang Martoyo Anang Martoyo Annisa Fitri Anggraeni Roby Ahada Solihin Sudianto S Sudianto Sudianto Sudianto Sudianto Suharna