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All Journal Journal of Innovation and Applied Technology International Journal of Local Economic Governance Acintya Studi Budaya Nusantara Jurnal Budaya Etnika Kusa Lawa Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat
Siti Zurinani, Siti
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Innovation and Applied Technology

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Pengembangan Kampung Budaya Polowijen melalui Ikon Digital Pariwisata Sastra Ragil Kuning sebagai Strategi Bertahan di Masa Pandemi Rohman, Muhammad Fatoni; zurinani, siti; Fatmawati, Fatmawati
Journal of Innovation and Applied Technology Vol 8, No 2 (2022)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2022.008.02.1

Abstract

This study offers new perspective in viewing tourism as literature. There was a correlation involving oral literature form as one of tourism attractions. Oral literature-based tourism development was presented in Panji’s story mythology which could be found at Kampung Budaya Polowijen (Polowijen Cultural Village). The icon framing of Ragil Kuning started to be developed and shaped in performing arts and festivals. However, when covid-19 pandemic happened, it significantly effected tourism existence.  In this context, tourism became a sector which was susceptible because of the pandemic. But, on the other hand, tourism sector could also become strong or resilient. The resilience was shown by the strategic efforts done by Kampung Budaya Polowijen’s society to develop digital-based cultural tourism and strengthen the series of Ragil Kuning narraton as the tourism attraction of Kampung Budaya Polowijen. 
Co-Authors Amalia, Fadhila Fatmawati Fatmawati Fatmawati, F., Hipolitus Kristoforus Kewuel Kamilah, Isti Aulia Muh. Fatoni Rohman Muhadli, Rahmat Aminullah Nursaid, Dede Pradhikta, Dyanningrum Rachmawati, Nurya Setiawan, Romy Sri Herminingrum Wahyu Utama, Aji Prasetya