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EFEKTIVITAS MEDIA SOSIAL SEBAGAI ALAT POLITIK PRAKTIS DALAM KAMPANYE PEMILIHAN KEPALA DESA DI KECAMATAN SUNGAI KERUH KABUPATEN MUSI BANYUASIN Masayu Adiah; Lies Nur Intan
Jurnal Pemerintahan dan Politik Vol. 7 No. 4 (2022)
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jpg.v7i4.2521

ABSTRACTThe existence of village heads is due to village head elections which are held in each village and specifically regulated in Law Number 6 of 2014 concerning Villages, Minister of Home Affairs Regulation Number 63 of 2017 and regional regulations. In the village government system, the village head is directly elected by the villagers from candidates who meet the requirements and can become the village head with the highest number of votes in the election. The community is expected to be involved in election activities to elect the village head leader of their choice. In reality, the village community as a whole has participated in the village head election process starting from the nomination process, candidate campaign and village head election. In the era of digital communication through the massive use of social media in society, the village head election process has always been a hot topic of conversation. This is then used as a tool in campaigning by the candidates for village heads. This is also the reason for the author to scientifically reveal whether social media is an effective campaign media in the village head election campaign in Sungai Keruh District, Musi Banyuasin Regency. The general purpose of this study was to find out about the process of village head election campaigns through the use of social media as a medium of political communication at the village level, especially in the Sungai Keruh District, Musi Banyuasin Regency. The specific purpose of this study was to prove the effectiveness of social media as a practical political tool in the village head election campaign in Sungai Keruh District, Musi Banyuasin Regency.The research method used in this study is a case study, as an effort to observe the object in depth by digging up data about the object under study, and analyzing the data. The object of this research is candidatefor village head and community in Sungai Keruh District, Musi Banyuasin Regency.The provisional findings of this study indicate that social media has been used massively in the 2020 and 2021 village head election campaigns in the Sungai Keruh District, Musi Banyuasin Regency. Social media such as whatsapp and facebook have proven to be effective as practical political tools in the village head election campaign in this research area.Â Keywords: Social Media, Practical Politic.Â Â ABSTRAKKeberadaan kepala desa dikarenakan adanya pemilihan kepala desa yang diselengarakan di tiap desa dan secara khusus diatur dalam Undang-Undang Nomor 6 Tahun 2014 Tentang Desa, Peraturan Menteri Dalam Negeri Nomor 63 Tahun 2017 dan peraturan daerah. Dalam sistem pemerintah desa, kepala desa dipilih langsung oleh penduduk desa dari calon yang memenuhi syarat serta dapat menjadi kepala desa dengan jumlah perolehan suara terbanyak dalam pemilihan. Masyarakat diharapkan ikut terlibat dalam kegiatan pemilihan untuk memilih pemimpin kepala desa yang menjadi pilihannya. Dalam kenyataannya, masyarakat desa secara keseluruhan telah ikut berpartisipasi dalam proses pemilihan kepala desa mulai dari proses pencalonan, kampanye calon dan pemilihan kepala desa. Di era komunikasi digital melalui penggunaan media sosial yang massive dalam masyarakat, proses pemilihan kepala desa selalu menjadi bahan perbincangan yang hangat. Hal ini kemudian dijadikan sebagai alat dalam berkampanye oleh para calon kepala desa. Hal ini pula yang menjadi alasan penulis untuk mengungkap secara ilmiah apakah media sosial tersebut sebagai media kampanye yang efektif dalam kampanye pemilihan kepala desa di Kecamatan Sungai Keruh Kabupaten Musi Banyuasin. Tujuan umum penelitian ini adalah untuk mengetahui tentang proses kampanye pemilihan kepala desa melalui penggunaan media sosial sebagai media komunikasi politik di tingkat desa, khususnya di wilayah Kecamatan Sungai Keruh Kabupaten Musi Banyuasin. Tujuan khusus penelitian ini adalah untuk membuktikan efektivitas media sosial sebagai alat politik praktis dalam kampanye pemilihan kepala desa di Kecamatan Sungai Keruh Kabupaten Musi Banyuasin.Metode penelitian yang digunakan dalam penelitian ini adalah studi kasus, sebagai upaya untuk mengamati objek secara mendalam dengan cara menggali data mengenai objek yang diteliti, dan menganalisis data tersebut. Objek penelitian ini adalah calon kepala desa dan masyarakat di wilayah Kecamatan Sungai Keruh Kabupaten Musi Banyuasin. Temuan sementara penelitian ini menunjukkan bahwa media sosial telah digunakan secara massive pada kampanye pemilihan kepala desa tahun 2020 dan 2021 di wilayah Kecamatan Sungai Keruh Kabupaten Musi Banyuasin. Media sosial seperti whatsapp dan facebook terbukti efektif sebagai alat politik praktis pada kampanye pemilihan kepala desa di wilayah penelitian ini.Â Kata Kunci: Media Sosial, Politik Praktis.

PENGEMBANGAN KAPASITAS PEGAWAI DALAM MENINGKATKAN PROFESIONALISME KERJA PADA KANTOR BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KOTA PALEMBANG Masayu Adiah; Tony Mirza; Jailani Jailani
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i3.11643

Complaints regarding suboptimal personnel administration services due to suboptimal employee work quality standards are the background to this research. This problem requires institutional strengthening to realize good governance. The focus of this research is to analyze employee capacity development through indicators of education, training, and work experience in improving professionalism at the Palembang City Civil Service and Human Resources Development Agency. The research steps were conducted using a descriptive method with a qualitative approach, where data collection was sourced from direct interviews with six informants consisting of the head of the agency, secretary, sub-section head, and four civil servants. The research findings indicate that capacity development through formal education, functional training, and technical training has been running quite well, however, participation in structural training is still hampered by permission from leaders and employee personal unpreparedness. The main conclusion confirms that the level of professionalism of the apparatus in this agency is adequate because employees have understood their main duties and are committed to working according to standard operating procedures. Nevertheless, the agency needs to continue to promote periodic structural training programs and provide recommendations for senior employees to mitigate the limitations of technical skills in the field on an ongoing basis. ABSTRAK Keluhan terkait pelayanan administrasi kepegawaian yang belum maksimal akibat kurang optimalnya standar kualitas kerja pegawai melatarbelakangi penelitian ini. Masalah tersebut menuntut adanya penguatan kelembagaan demi mewujudkan tata kelola pemerintahan yang baik. Fokus penelitian ini adalah menganalisis pengembangan kapasitas pegawai melalui indikator pendidikan, pelatihan, dan pengalaman kerja dalam meningkatkan profesionalisme pada Kantor Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Palembang. Langkah penelitian dilakukan menggunakan metode deskriptif dengan pendekatan kualitatif, di mana pengumpulan data bersumber dari wawancara langsung kepada enam informan yang terdiri atas kepala badan, sekretaris, kasubbag, serta empat pegawai negeri sipil. Temuan penelitian menunjukkan bahwa pengembangan kapasitas melalui jalur pendidikan formal, diklat fungsional, dan teknis telah berjalan cukup baik, namun keikutsertaan dalam diklat struktural masih terkendala izin pimpinan serta ketidaksiapan personal pegawai. Simpulan utama menegaskan bahwa tingkat profesionalisme kerja aparatur di instansi ini sudah memadai karena pegawai telah memahami tugas pokoknya dan berkomitmen bekerja sesuai standar operasional prosedur. Meskipun demikian, instansi perlu terus mendorong program diklat struktural secara berkala dan memberikan rekomendasi bagi pegawai senior guna memitigasi keterbatasan keterampilan teknis di lapangan secara berkelanjutan.

PERAN KOMUNIKASI INTERPERSONAL DALAM MENINGKATKAN KINERJA PEGAWAI DI KANTOR LURAH 26 ILIR PALEMBANG Jailani Jailani; Masayu Adiah; Tony Mirza
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i1.8874

The problem of suboptimal employee performance at the 26 Ilir Village Office in Palembang, characterized by service inefficiencies and administrative errors, is often rooted in barriers in the interpersonal communication process. This study aims to analyze in depth the role of interpersonal communication in improving employee performance using Joseph A. DeVito's theoretical framework, which includes the elements of communicator, message, channel, feedback, context, interference, and effect. Using a qualitative case study approach, data were collected through in-depth interviews, participant observation, and documentation studies. The results indicate that interpersonal communication plays a crucial role, not only as a means of transmitting information but also as a key catalyst in building coordination, motivation, and work commitment. Effective communication is supported by an open leadership style, a family-like work culture, and intense face-to-face interactions, although obstacles such as differences in perception and technical glitches remain. It is concluded that the implementation of adaptive and collaborative interpersonal communication can minimize these barriers, thereby significantly improving employee discipline and the quality of public services in the village. ABSTRAKPermasalahan kinerja pegawai yang belum optimal di Kantor Lurah 26 Ilir Palembang, yang ditandai dengan inefisiensi pelayanan dan kesalahan administrasi, sering kali berakar pada hambatan dalam proses komunikasi interpersonal. Penelitian ini bertujuan untuk menganalisis secara mendalam peran komunikasi interpersonal dalam meningkatkan kinerja pegawai dengan menggunakan kerangka teori Joseph A. DeVito yang meliputi elemen komunikator, pesan, saluran, umpan balik, konteks, gangguan, dan efek. Melalui metode kualitatif dengan pendekatan studi kasus, data dikumpulkan lewat wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi interpersonal memegang peranan krusial, tidak hanya sebagai sarana transmisi informasi, tetapi juga sebagai katalisator utama dalam membangun koordinasi, motivasi, dan komitmen kerja. Efektivitas komunikasi didukung oleh gaya kepemimpinan yang terbuka, budaya kerja kekeluargaan, dan intensitas interaksi tatap muka, meskipun masih terdapat kendala berupa perbedaan persepsi dan gangguan teknis. Disimpulkan bahwa implementasi komunikasi interpersonal yang adaptif dan kolaboratif mampu meminimalisir hambatan tersebut, sehingga secara signifikan meningkatkan kedisiplinan pegawai serta kualitas pelayanan publik di lingkungan kelurahan.

Peran Pemerintah dalam Pengembangan dan Peningkatan Ekspor Rempah Nusantara: Analisis Hukum dan Kebijakan Publik di Indonesia Fitri Herdayani; Masayu Adiah; Novita Wulandari
PERSPEKTIF Vol. 15 No. 1 (2026): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i1.16496

Spices are a strategic commodity that has important historical, economic, and geopolitical value for Indonesia. Although Indonesia is known as one of the world's main spice producers, the spice sector's contribution to the national economy and export performance has not been optimal. This research aims to analyze the role of the government in the development of the archipelago's spice potential as well as the policies and regulations taken to increase the competitiveness and export of spices in the global market. The research method used is normative legal research with a statutory approach and a policy approach, supported by secondary data in the form of laws and regulations, policy documents, official government reports, and relevant scientific literature. The results of the study show that the government has established various strategic policies in the development of the spice sector, but their implementation still faces obstacles in the form of weak institutional coordination, limited supporting infrastructure, and suboptimal protection and support for farmers and spice business actors. Therefore, it is necessary to strengthen integrated policies, harmonize regulations across sectors, and increase regulatory and fiscal support to optimize the potential of the archipelago's spices in a sustainable manner. The conclusion of this study emphasizes that an active, consistent, and integrated government role is the main key in encouraging the increase of competitiveness and export of Indonesian spices

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