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All Journal PROFICIO: Jurnal Pengabdian Masyarakat JRABA International Journal of Islamic Business and Economics (IJIBEC)
Ahmad Ajib Ridlwan
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Pengaruh Dukungan Universitas, Dukungan Keluarga dan Efikasi Diri terhadap Minat Berwirausaha (Studi pada Mahasiswa Penerima PMW di Jawa Timur) Bima Setyo Nugroho; Rara Anggraini; Mazaya Najmy Tsaqyfa; Suprihatin; Ahmad Ajib Ridlwan
Jurnal Riset Akuntansi Dan Bisnis Airlangga Vol 9 No 2 (2024): Jurnal Riset Akuntansi dan Bisnis Airlangga
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jraba.v9i2.61869

Abstract

This ponder looks at the impact of college bolster, family back, and self-efficacy on the entrepreneurial intrigued of East Java PMW beneficiary understudies. A quantitative strategy was utilized in this think-about. The investigation test comprised 248 PMW beneficiaries. Coincidental Inspecting carried out test determination. Information investigation was carried out utilizing SEM-PLS through the SmartPLS 3.2.9 program. The study shows that (1) College back has no critical impact on entrepreneurial intrigue. (2) Family bolster encompasses a positive impact on entrepreneurial intrigue. (3) Self-efficacy incorporates a positive impact on entrepreneurial intrigue. The study shows that superior colleges cultivate students' entrepreneurial curiosity. Family back and self-efficacy are imperative components in empowering entrepreneurial intrigue among understudies. Suggestions and headings for future investigation are also discussed.
The Evaluation of Mustahiq Empowerment-Based Poverty Alleviation Program at Amil-Zakat Organizations Fikriyah, Khusnul; Ahmad Ajib Ridlwan
International Journal of Islamic Business and Economics (IJIBEC) Vol 2 No 1 (2018): Volume 2 Nomor 1 Tahun 2018
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v2i1.1263

Abstract

The increasing number of the poor in Indonesia makes the management of zakat play more important role. LAZs (non− profit organizations managing zakat) which functions as collecting and distributing zakat, infaq, and shadaqah in Indonesia is potential to develop as an attempt for equal distribution of national income, as well as a solution for poverty alleviation. Common empowerment programs by LAZs include education, health, social−humanity, and economy. Those all are consistent with government’s poverty alleviation programs, as mentioned in the Constitution 1945. “Evaluation of Mustahiq Empowerment−Based Poverty Alleviation Program at Amil−Zakat Organizations in Surabaya” points to a theory by Wirawan that evaluation was conducted through three phases; evaluation of process, evaluation of usage, and evaluation of effect. it aims to see whether or not LAZs’ empowerment programs run well and thus, be potential to be developed as a solution for poverty in Indonesia. The result showed that the empowerment programs in education and health areas were found well−implemented, while the other facets including economy and social−humanity still need more improvement within.
STRATEGI PEMBERDAYAAN UMKM BERBASIS BRANDING DAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING EKONOMI LOKAL: STUDI KASUS PKK WIYUNG, SURABAYA Fitriah Dwi Susilowati; Ahmad Ajib Ridlwan; Khusnul Fikriyah; Yan Putra Timur; Muhammad Widyarta Wijaya
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.5841

Abstract

Kegiatan pemberdayaan masyarakat melalui penguatan branding dan optimalisasi digital marketing menjadi kebutuhan strategis bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di era transformasi digital. Artikel ini membahas strategi pemberdayaan UMKM berbasis branding dan digital marketing yang diterapkan kepada kelompok UMKM PKK Wiyung, Surabaya. Tujuan kegiatan ini adalah untuk meningkatkan daya saing ekonomi lokal melalui peningkatan kapasitas literasi digital, kemampuan pemasaran daring, serta penguatan identitas produk lokal. Metode yang digunakan dalam kegiatan ini adalah participatory action research (PAR) dengan pendekatan capacity building dan digital branding workshop. Hasil menunjukkan bahwa melalui pelatihan branding, pengelolaan media sosial, dan pendampingan pembuatan konten digital, pelaku UMKM PKK Wiyung mengalami peningkatan signifikan dalam hal kesadaran merek (brand awareness), peningkatan volume penjualan, serta perluasan jangkauan pasar. Selain itu, kegiatan ini juga menumbuhkan semangat kemandirian ekonomi dan memperkuat kohesi sosial di lingkungan masyarakat. Artikel ini menegaskan bahwa pemberdayaan berbasis branding dan digital marketing merupakan strategi efektif dalam memperkuat ketahanan ekonomi lokal di era ekonomi digital.
Co-Authors Bima Setyo Nugroho Fitriah Dwi Susilowati Khusnul Fikriyah Mazaya Najmy Tsaqyfa Muhammad Widyarta Wijaya Rara Anggraini Suprihatin Yan Putra Timur