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PENGARUH TIPE ENDORSER DAN KECOCOKAN ENDORSER-MERK PADA SIKAP TERHADAP ENDORSER, MERK, IKLAN DAN NIAT BELI FASHION HIJAB MUSLIMAH DI INSTAGRAM Susilowati, Fitriah Dwi; Futuwwah, Ali Imaduddin
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose- This study aims to examine the relationship between endorser type and endorser-brand suitability on attitudes towards endorsers, attitudes towards brands, attitudes towards advertising, and purchase intentions. Design/methodology/approach- Data were collected through an online questionnaire of 180 participants. The data analysis techniques used were MANOVA and SEM (PLS). Findings- There are significant differences in attitudes towards endorsers, brands, and advertisements from differences in endorser-brand suitability. There was no significant effect of using endorsers with celebrity types and Instagram influencers on attitudes towards endorsers, brands, and advertisements. Attitudes towards endorsers and brands have a positive effect on purchase intentions. Implication- Companies should pay attention and conduct in-depth research on endorsers that match the brand image. B2C marketers must identify and engage professionally with celebrities or influencers who are popular with consumers. Keywords: Endorser, endorser-brand compatibility,

DAMPAK COVID-19 TERHADAP PERUBAHAN HARGA DAN RETURN SAHAM Novi Darmayanti; Titik Mildawati; Fitriah Dwi Susilowati
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 4 No 4 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

ABSTRACTCOVID-19 is an acronym for “Corona Virus Desease-2019”. Emergance at the end of 2019 and the explosion of this virus caused by rapid transmission yo the effects caused and the absence of a vaccine that can definitely fight this virus. In Indonesia, the peak of people’s fear of this virus occured when the first COVID-19 case was announced on 2 March 2020. The impact of this outbreak attacked all sectors including the capital market. By using paired sample t test, this study aims to analyze the impact of the announcement on changes in price and stock returns PT. Indosat, Tbk. The results showed that stock prices experienced significant changes with sig.value 0,000 < 0,05 . While stock returns did not change due the announcement because sig.velue of stock return is 0,946 > 0,05.

ARE ISLAMIC BANKS STILL SOUND AMIDST PANDEMIC? Clarashinta Canggih; Fira Nurafini; Sri Abidah Suryaningsih; Khusnul Fikriyah; Rachma Indrarini; Fitriah Dwi Susilowati
EL DINAR: Jurnal Keuangan dan Perbankan Syariah Vol 10, No 2 (2022): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v10i2.17256

The paper aims to check whether Islamic banks in Indonesia remain sound amid the Covid-19 Pandemic by comparing the soundness levels of Islamic commercial banks before and during the Covid-19 Pandemic. This research used a quantitative approach with the non-parametric Wilcoxon Signed-Rank Test to compare bank soundness before and during the Covid-19 Pandemic. The bank's resilience was measured using the Risk-Based Bank Rating (RBBR), e.g., Non-Performing Finance (NPF), Finance to Deposit Ratio (FDR), Capital Adequacy Ratio (CAR), and Net Operating Margin (NOM). The study exempted aspects of Good Corporate Governance since it is qualitative. The study used quarterly data in 2018-2019 (before the pandemic) and 2020-2021 (during the pandemic). The results showed a significant difference between CAR before and during the Covid-19 Pandemic. Meanwhile, NPF, FDR, ROA, and NOM showed no significant differences before and during the Covid-19 Pandemic. Based on the results, it can be concluded that the Covid-19 Pandemic generally does not affect the Islamic banks' soundness level, except for capital. It showed that the Islamic Bank proved to be resilient against crises. The study adds literature on the resilience of Islamic banks, particularly during the Covid-19 Pandemic, and validates the RBBR measurement to analyze the bank's soundness. In addition, the results of this study are also expected to be a consideration for policymakers to design the right policies for optimizing Islamic banks to thrive and support post-pandemic recovery.

Type of endorser and media modality in halal cosmetic advertising on Instagram Fitriah Dwi Susilowati; Sri Abidah Suryaningsih; Khusnul Fikriyah; Wulan Santikawati Ulfa
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 1 (2022)
Publisher : IAIN Palopo

The purpose of this study is to investigate the difference in consumer attitude toward brand and advertising, and purchase intention when consumers encounter halal cosmetic advertising on Instagram using different types of endorsers and presentation modalities. The halal industry is increasingly experiencing rapid development, including in the halal cosmetic industry. Halal cosmetics is starting to be liked by young people. To reach the young segment of the market, halal cosmetics use social media such as Instagram to do marketing. An experiment design was conducted involving 132 undergraduate students. The data analysis method used was MANOVA. The results of this study indicate that the use of influencers is more effective in generating positive consumer attitudes compared to celebrity endorsers. Halal cosmetic marketers who advertise on Instagram want to make consumers pay more attention to the advertisements posted by these marketers and not scroll to other feeds, it is suggested that they use influencer endorsers and rich modality strategies in their advertisements. This research has novelty in providing an overview of marketing halal products on social media, especially on Instagram

Unveiling Zakat Decision: Exploring the Role of Religiosity, Moral Reasoning, Peer Influence, and System Fairness in Shaping Institutional Trust and Customer Zakat Intentions Fitriah Dwi Susilowati; Ahmad Ajib Ridlwan; Achmad Yasin; Hilda Monoarfa; Anwar Adem Shikur
ZISWAF Vol 10, No 2 (2023): ZISWAF: JURNAL ZAKAT DAN WAKAF
Publisher : State Islamic Institute of Kudus (IAIN Kudus)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ziswaf.v10i2.25455

Zakat is an Islam instrument used to help alleviate poverty and improve community welfare. Even though the potential of this instrument in Indonesia is very large, the income is still very low due to the lack of trust known as Muzakki (zakat payer). Therefore, this research aimed to explore the factors that influence Muzakki in zakat institutions and the provision intention. Data collected from a survey of 207 valid observations was validated using the partial least squares structural equation modeling (PLS-SEM) to examine the variables and examine the predictive relevance of the model. The results showed that peer influence and system fairness influence trust institutions, while zakat institution can improve fairness and transparency for Zakat recipients. Furthermore, to enhance the trust of Muzakki, marketers need to employ strategies to influence a group of individual to ensure customers are inclined to trust the zakat institution.

The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews Rahma Haryono, Aufa Aviska; Susilowati, Fitriah Dwi; Mardiana, Lena; Rahmatika, Febrina; Rohmah, Resy Nur
Invest Journal of Sharia & Economic Law Vol. 3 No. 2 (2023): INVEST - Vol. 3 No. 2 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v3i2.7113

In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers.

Instagram Halal Cosmetics Reviews: Emotion Polarity and Presentation Modality Effects on Information Quality and Purchase Intention Susilowati, Fitriah Dwi; Ridlwan, Ahmad Ajib; Fikriyah, Khusnul; Timur, Yan Putra
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 12 No. 2 (2023): October
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v12i2.2610

This study investigates the relationship between Instagram evaluations of halal cosmetics and Perceived Information Quality. This study also investigates how Perceived Information Quality influences the purchase of halal cosmetics. This quantitative study uses an experimental design to give 180 respondents a five-scale questionnaire with two emotional polarity and modality modifications. Neutral-mix internet reviews of halal cosmetics had a greater impact on information quality. Instagram halal cosmetics purchasing intention is positively correlated with perceived information quality. This study suggests that halal cosmetics marketers might utilize rich modalities like audio and moving visuals for Instagram marketing. They can also boost good and negative consumer reviews that explain the product.

Pengaruh Streamer Product Knowledge, Social Presence of Streamers, dan Social Presence of Viewers terhadap Kepercayaan Pelanggan Fashion Muslim di Live Shopping TikTok Live Awlyasari, Dilta; Susilowati, Fitriah Dwi
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 1 (2024): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n1.p70-84

The purpose of this study is to analyze the influence of streamer product knowledge, social presence of streamers, and social presence of viewers on muslim fashion customers' trust in TikTok Live shopping. The number of Muslim fashion enthusiasts in Indonesia continues to increase every year. Shopping activities are also getting easier with the presence of online shopping services through live shopping, especially TikTok Live. The research method uses quantitative methods with primary data sources obtained from distributing questionnaires online. Sampling used purposive sampling technique with a total of 165 respondents. The technique used in data analysis is Structural Equation Modeling - Partial Least Square (SEM-PLS) in SmartPLS 4 software. The results of the research show that there is a positive and significant influence on streamer product knowledge, social presence of streamers, and social presence of viewers on muslim fashion customers' trust at TikTok Live shopping in the city of Surabaya. Muslim fashion marketers in TikTok Live shopping should be able to better master product specifications, be confident, have a good attitude and be communicative with viewers.

Pengaruh Emotional Polarity, Argument Quality, dan Presentation Modality Terhadap Perceived Review Helpfulness dan Trust In Muslim Fashion Review pada E-Commerce Shopee Prasetyo, Denise Natashya; Susilowati, Fitriah Dwi
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 2 (2024): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n2.p88-103

The development of digital technology makes it easier for consumers to shop online, but raises consumer doubts about the products they want to buy. To overcome this, consumers rely on online reviews. This study examines the effect of differences in emotional polarity, argument quality, and presentation modality on perceived review helpfulness and trust in reviews on Muslim fashion at Shopee E-commerce using ANOVA analysis techniques and simple linear regression tests. The results showed that reviews with emotional mix-neutral, strong argument, and rich modality were more helpful than positive emotional, weak argument, and lean modality. In addition, perceived review helpfulness affects trust in reviews. Marketers can increase perceived review helpfulness by encouraging reviews that consist of positive and negative product details, strong arguments and use high modality.

The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews Rahma Haryono, Aufa Aviska; Susilowati, Fitriah Dwi; Mardiana, Lena; Rahmatika, Febrina; Rohmah, Resy Nur
Invest Journal of Sharia & Economic Law Vol. 3 No. 2 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v3i2.7113

In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers.

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