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Journal : AMMA : Jurnal Pengabdian Masyarakat

Pemanfaatan Instagram Sebagai Sarana Pemasaran Produk Binaan PKK Secara Digital Tri Santoso; Ardian Dwi Praba; Syahriani; Sulistianto SW
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 : Agustus (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The Empowerment and Family Welfare Movement (PKK) has a role in mobilizing the community to be active in development. The role of PKK women must be in harmony with the development of conditions and the increasing demands of the needs of the community, in line with the development of regional autonomy. This organization has various work programs, including carrying out mutual cooperation, reviewing the implementation of posyandu, inviting village cadres to increase creativity that has selling points, and so on. In this working group organization, mothers are provided with valuable skills such as making bags from plastic coffee waste or dish washing soap, making fertilizer for plants from household waste, and so on. From some of the skills mentioned earlier, they have not been able to market their products to the fullest. Seeing this problem, this community service activity was carried out in order to increase the skills of PKK administrators or members of the organization in terms of marketing the products they produce through the help of Instagram social media. Then the method of community service carried out is planning, preparation and evaluation. The techniques used in it are the explanation of the theory contained in the modules that have been distributed and practice on how to use the Instagram application as well as questions and answers about the material provided. This community service is carried out online using the zoom application and other supporting applications such as Instagram, Google Chrome, WhatsApp. In addition, this service uses pretest and posttest questionnaires to find out the results of this community service that has been carried out.
Pemanfaatan Instagram Sebagai Sarana Pemasaran Produk Secara Digital Untuk Para Santri Majelis Ta’lim Faizul Haq Tri Santoso; Ardian Dwi Praba; Adelia Alviyana; Sulistianto SW
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 : Agustus (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Advances in technology make all processes easier. Technology can also be an alternative or replace existing conventional processes. This technological advancement can affect anyone and anywhere in different fields. One of the areas that can be influenced by technology is the field of marketing and one of the parties that can be influenced is the students in the Faizul Haq Ta'lim Assembly. So far, the students have focused on studying religion, but they do not yet have an understanding of marketing concepts, especially using technology. With the help of technology, they can market their own products or promote the activities of the assembly where they studied. Seeing this problem, this community service activity was carried out in order to increase the skills of the students of the Faizul Haq Ta'lim Assembly in terms of marketing the products they produce through the help of Instagram social media. Then the method of community service carried out is planning, preparation and evaluation. The techniques used in it are the explanation of the theory contained in the modules that have been distributed and practice on how to use the Instagram application as well as questions and answers about the material provided. This community service is carried out online using the zoom application and other supporting applications such as Instagram, Google Chrome, WhatsApp. In addition, this service uses pretest and posttest questionnaires to find out the results of this community service that has been carried out.
Penggunaan Sosial Media Dalam Meningkatkan Kecerdasan Santri (Digital Smart) Pada Pondok Pesantren Almansyuriyah Tri Santoso; Sulistianto Sw; Ardian Dwi Praba; Syahriani
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 11 : Desember (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The development of information and communication technology in this era has experienced a shift to digital transformation which is changing the industrial landscape. Previously, in the Industry 4.0 era, technology was only positioned as an information search engine. Now in the Social Era 5.0, technology and its functions are emphasized as part of human life. In its growth, many social networks have been manipulated for certain purposes, such as spreading false information or what is commonly known as hoaxes. It is important to emphasize that the role of Millennials today is to be smart in disseminating relevant information. Because in reality they are the ones who dominate the majority of social networking users in Indonesia. One of the social networking users who are among the millennials themselves are students in Islamic boarding schools. Therefore, in this millennial era, students must always be observant, intelligent and wise in using social media, whether in disseminating information in the form of positive content. Apart from that, students must be able to become active participants and active outreach on social media both in spreading da'wah and not be easily provoked or taken advantage of.