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All Journal Legal Opinion Jurnal Pendidikan Islam MABIS: Manajemen dan Bisnis SENMEA
MOHAMMAD FADIL, MOHAMMAD
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : SENMEA

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PENGARUH LAYOUT, WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNK DUREN TULUNGAGUNG Fadil, Mohammad; Nurzainul Hakimah, Ema; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The culinary business is a business that can be developed in the future, because food is one of the basic human needs. The purpose of this study was to determine the effect of layout, word of mouth, and price on purchasing decisions at Warunk Duren Tulungagung. This study uses a quantitative approach using primary and secondary data. The population in this study are people who buy products, with a sample of 40 respondents,, using analysis of validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination, t-test and F-test. The results of the study can be concluded that (1)layout has a significant partial effect on purchasing decisions. (2)word of mouth partially significant effect on purchasing decisions. (3)price has a significant effect partially on purchasing decisions. (4)Layout, word of mouth, price simultaneously have a significant effect on purchasing decisions.
Co-Authors Achadah, Alif Juliana Kadang Kurniawan, Rony Nurzainul Hakimah, Ema