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All Journal JURNAL ILMIAH SIMANTEK Innovative: Journal Of Social Science Research
SUMANGELI GULO
UNIVERSITAS NIAS
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ANALISIS STRATEGI BAURAN PEMASARAN DAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN PADA ALFAMIDI KOTA GUNUNGSITOLI RIFAIN ANUGRAH ZAI; YUPITER MENDROFA; SUMANGELI GULO
JURNAL ILMIAH SIMANTEK Vol 6 No 4 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The purpose of this study was to determine the Marketing Mix Strategy and how much influence the Marketing Mix has on Consumer Loyalty at Alfamidi, Gunungsitoli City. To achieve this goal, researchers process data using quantitative descriptive methods in the form of numbers or numbers. The type of data used is primary data with data collection techniques namely observation, interviews and technical questionnaires or questionnaires. Questionnaires were distributed to 40 respondents, namely Alfamidi Consumers, Gunungsitoli City.Based on the data collected from the research conducted, the results were obtained that: (1) Based on the results of the validity of the questionnaire items, it was obtained that the questionnaire prepared by the researcher met valid criteria or was suitable for use as a research data collection tool. (2) The influence of Marketing Mix Strategy on Alfamidi Consumer Loyalty in Gunungsitoli City is 44.80%. (3) Based on the results of hypothesis testing, namely the probability value of 0.000, the value is below 0.05 and the tcount value is 5.551, the value is above the research table, namely 2.042. it means that the marketing mix strategy (X) has a significant effect on consumer loyalty (Y), with a good marketing mix strategy able to increase consumer loyalty to Alfamidi, Gunungsitoli City. The test results prove that the marketing mix strategy has a positive and significant effect on consumer loyalty, and it can be said that Ho is rejected and Ha is accepted.
Implementasi Nilai Pendidikan Karakter Dalam Pembelajaran PKn di Sekolah Dasar Eka Periaman Zai; Indah Wijaya Lase; Edward Harefa; Sumangeli Gulo; Maria Magdalena Duha
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8643

Abstract

Implementasi pendidikan karakter di sekolah dasar perlu dilakukan oleh semua pihak secara berkesinambungan. Untuk mengembangkan pendidikan karakter dalam pembelajaran PKn dapat dilakukan dengan mengembangkan isi pembelajaran PKn, memilih pendekatan, metode, atau strategi pembelajaran yang akan digunakan, serta proses pembelajaran PKn. Penelitian ini merupakan penelitian kualitatif yang menggunakan pendekatan deskriptif normatif. Pengumpulan data dilakukan dengan melakukan wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa penyelenggaraan pendidikan PKn dapat terwujud berdasarkan target yang ingin dicapai peneliti. Pendidikan karakter yang dibangun melalui pembelajaran ini adalah nilai-nilai yang diajarkan berdasarkan mata pelajaran seperti kedisiplinan, kemandirian, kerjasama, dan tanggung jawab. Selain itu, kegiatan pembelajaran yang mengaktifkan siswa melalui proyek atau pemecahan masalah akan memberikan ruang bagi siswa untuk mengembangkan nilai-nilai karakter dalam pembelajaran PKn. Integrasi dilakukan dengan memadukan nilai-nilai karakter dalam RPP dan konsistensi siswa dalam menerapkan nilai-nilai tersebut di luar sekolah. Dalam mengukur hasil, guru memberikan buku penilaian kepada siswa.
Co-Authors Duha, Maria Magdalena Edward Harefa Indah Wijaya Lase RIFAIN ANUGRAH ZAI YUPITER MENDROFA ZAI, EKA PERIAMAN