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All Journal Jurnal Bisnis dan Kewirausahaan Media Resonansi Pengabdian Masyarakat
Nurul Sriminarti
Universitas Muhammadiyah Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENDAMPINGAN LEGALITAS DAN KEPATUHAN REGULASI UNTUK UMKM DODOL TRADISIONAL BANG EHZA Azizatul Munawaroh; Nurul Sriminarti; Oktaviana Purnamasari; Eloh Bahiroh
Media Resonansi Pengabdian Masyarakat Vol 1, No 2 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

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Abstract

UMKM memiliki peran strategis dalam meningkatkan perekonomian masyarakat. Namun, banyak pelaku UMKM yang masih menghadapi kendala dalam aspek legalitas dan kepatuhan regulasi, sehingga membatasi daya saing serta akses pasar. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan legalitas dan pemahaman regulasi kepada UMKM Dodol Tradisional Bang Ehza. Metode pelaksanaan meliputi sosialisasi, bimbingan teknis, dan asistensi pengurusan dokumen usaha, seperti Nomor Induk Berusaha (NIB), Pangan Industri Rumah Tangga (PIRT), serta pendaftaran merek dagang. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan pelaku UMKM mengenai pentingnya legalitas, serta tercapainya progres signifikan dalam pengurusan izin dan sertifikasi. Dengan demikian, kegiatan ini berkontribusi terhadap peningkatan kepercayaan konsumen, perluasan pasar, dan penguatan daya saing UMKM.Kata kunci : UMKM, legalitas usaha, regulasi, pendampingan, dodol tradisional
Social media marketing strategies for SMEs in Indonesia: A systematic literature review Fajar Adi Prakoso; Nurul Sriminarti
Jurnal Bisnis dan Kewirausahaan Vol 3 No 2 (2026): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/48ef1f06

Abstract

The rapid digital transformation in Indonesia has established social media marketing as a key tool for enhancing the competitiveness and performance of Small and Medium Enterprises (SMEs). This study conducts a systematic literature review using Scopus-indexed articles published from 2016 to 2025, with an exclusive focus on Indonesian SMEs. The objective is to synthesize empirical evidence, highlighting strategic patterns that contribute to the success of social media marketing. This review follows the PRISMA protocol, which encompasses article selection, screening, eligibility assessment, and thematic synthesis. The 7 studies reviewed cover various sectors such as food and beverages, retail, and the creative industries. Findings indicate that social media marketing significantly enhances brand awareness, customer engagement, and innovation capacity, particularly when integrated with an entrepreneurial orientation and digital literacy. Studies consistently show that SMEs utilizing social media for content marketing, crowdsourcing, and customer relationship management achieve higher marketing performance and sustainable growth. However, this review also identifies persistent barriers, including limited financial resources, inadequate technological skills, and strategic misalignment between digital initiatives and organizational goals. Practitioners are advised to design targeted training programs, financial incentives, and collaborative ecosystems that strengthen SMEs’ digital competitiveness. Future empirical studies are expected to integrate cross-sector and regional comparisons to capture Indonesia’s diverse SME landscape and support evidence-based policy development.
Co-Authors Azizatul Munawaroh Eloh Bahiroh fajar adi Prakoso Oktaviana Purnamasari