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All Journal DIGICOM : Jurnal Komunikasi dan Media Prapanca : Jurnal Abdimas DIGICOM : Jurnal Komunikasi dan Media
Janin Islam Khusnul Ainun Nur
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Penerapan Peran Public Relation Dalam Media Digital PT.Lokatara Karya Indonesia Janin Islam Khusnul Ainun Nur; Meithiana Indrasari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.027 KB) | DOI: 10.37826/digicom.v2i2.314

Abstract

The rapid development of technology creates a new media in society, namely digital. Digital media is currently one of the basic needs for the community, especially during the Covid-19 pandemic. Therefore, the public relations profession needs to follow these developments. This research use desciptive qualitative approach. The data is taken from the results of interviews and analysis of digital media PT Lokatara Karya Indonesia. The conclusion shows that the implementation of the public relations role of PT Lokatara Karya Indonesia in Digital Media has not been fully implemented. Of the four role theories proposed by Dozier & Broom, namely expert adviser (expert prescriber), communication facilitator (communications facilitator), problem solving process facilitator (problem solving process facilitator), and communication technician (communications technician), PT Lokatara Karya Indonesia only play two roles actively. The roles that are carried out maximally are Communication Facilitator and Communication Technician.
Optimalisasi Media Promosi Objek Wisata Pantai Kutang Lamongan Jawa Timur Janin Islam Khusnul Ainun Nur; Miftahol Anwar; Ishaq Bima Ramadhan; Aprita Dwi Mardiyanti; Nabila Landiana Nugroho; Riesta Ayu Oktarina
Prapanca : Jurnal Abdimas Vol. 2 No. 1 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.212 KB) | DOI: 10.37826/prapanca.v2i1.287

Abstract

Program KKL kelompok kami akan membantu mengoptimalkan media publikasi pada Wisata Pantai Kutang Lamongan. Melihat dari permasalahan wisata pantai Kutang, yang dapat kami simpulkan mengenai media sosial promosi yang selalu berubah-ubah dan sajian foto yang kurang menarik perhatian warganet membuat kami ingin menghasilkan sebuah karya foto dan video dengan suguhan apik yang sudah kami pelajari di kampus. Kami mencoba mengaplikasikan materi yang sudah diajarkan oleh dosen dalam bidang fotografi dan videografi untuk membantu meningkatkan angka wisatawan di tengah pandemi ini. Harapan dari kelompok kami setelah terlaksanakannya program KKL yang kelompok kami rencanakan dapat memberi energi positif adanya peningkatan jumlah pengunjung pantai Kutang Lamongan.
Penerapan Peran Public Relation Dalam Media Digital PT.Lokatara Karya Indonesia Janin Islam Khusnul Ainun Nur; Meithiana Indrasari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): Edisi April 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i2.314

Abstract

The rapid development of technology creates a new media in society, namely digital. Digital media is currently one of the basic needs for the community, especially during the Covid-19 pandemic. Therefore, the public relations profession needs to follow these developments. This research use desciptive qualitative approach. The data is taken from the results of interviews and analysis of digital media PT Lokatara Karya Indonesia. The conclusion shows that the implementation of the public relations role of PT Lokatara Karya Indonesia in Digital Media has not been fully implemented. Of the four role theories proposed by Dozier & Broom, namely expert adviser (expert prescriber), communication facilitator (communications facilitator), problem solving process facilitator (problem solving process facilitator), and communication technician (communications technician), PT Lokatara Karya Indonesia only play two roles actively. The roles that are carried out maximally are Communication Facilitator and Communication Technician.
Co-Authors Aprita Dwi Mardiyanti Ishaq Bima Ramadhan Meithiana Indrasari Miftahol Anwar Nabila Landiana Nugroho Riesta Ayu Oktarina