Garuda - Garba Rujukan Digital

PKM KRUPUK AMPAS TAHU DI DESA MEDOKAN SEMAMPIR Fadjar Kurnia Hartati; Meithiana Indrasari; Arlin Besari Djauhari; Fedianty Augustinah
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 4 No 2 (2019): Desember: Asawika
Publisher : LPPM Unika Widya Karya Malang

Kegiatan pengabdian ini bertujuan untuk membantu memberikan solusi pada beberapa permasalahan yang dihadapi oleh ibu Yeni Indah S. sebagai pemilik usaha produktif krupuk yang berada di Desa Medokan Semampir, Kecamatan Sukolilo Kota Surabaya. Metode pelaksanaan Program Kemitraan Masyarakat (PKM) berorientasi kepada solusi dari permasalahan yang disepakati bersama, ada 4 hal yaitu peningkatan manajemen Mitra, peningkatan teknologi, peningkatan produksi dan pengembangan akademis. Hasil kegiatan PKM ini adalah Mitra dapat membuat ampas tahu basah menjadi tepung ampas tahu kering, yang selanjutnya tepung ampas tahu dapat digunakan sebagai pengganti tepung terigu dalam pembuatan kerupuk, mampu melakukan pemasaran dan cara menghitung keuntungan sebuah bisnis secara sederhana. Berdasarkan hal tersebut di atas diharapkan Mitra di Medokan Semampir bisa menambah ekonomi/penghasilan rumah tangga dengan tanpa meninggalkan rumah terlalu lama, sehingga kehidupannya lebih sejahtera. Kata kunci: Ampas, tahu, krupuk, Medokan

Penerapan Peran Public Relation Dalam Media Digital PT.Lokatara Karya Indonesia Janin Islam Khusnul Ainun Nur; Meithiana Indrasari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS

The rapid development of technology creates a new media in society, namely digital. Digital media is currently one of the basic needs for the community, especially during the Covid-19 pandemic. Therefore, the public relations profession needs to follow these developments. This research use desciptive qualitative approach. The data is taken from the results of interviews and analysis of digital media PT Lokatara Karya Indonesia. The conclusion shows that the implementation of the public relations role of PT Lokatara Karya Indonesia in Digital Media has not been fully implemented. Of the four role theories proposed by Dozier & Broom, namely expert adviser (expert prescriber), communication facilitator (communications facilitator), problem solving process facilitator (problem solving process facilitator), and communication technician (communications technician), PT Lokatara Karya Indonesia only play two roles actively. The roles that are carried out maximally are Communication Facilitator and Communication Technician.

Akselerasi Pemanfaatan Aplikasi Pengelolaan Keuangan Digital Sektor UKM di Jawa Timur dan Nusa Tenggara Barat Meithiana Indrasari; Eko Pamuji; M Adhi Prasnowo; Muhajir Sulthonul Aziz; Moch. Subechi Nurcahyo
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

The acceleration of digital transformation in the Small and Medium Enterprises (SME) sector is the government's big target and plan until 2024. In its growth, SMEs must become one of the main driving wheels in economic development and development. SMEs must carry out financial management. In the era of sophisticated technology, everything is done manually, can be solved digitally, for example recording and bookkeeping using bookkeeping applications. So it is necessary to implement a Digital Entrepreneurship Academy (DEA) training program for Digital Financial Management. The implementation method by providing training with an offline class curriculum of 2 days 13 Hours Meeting with the results of providing new insights and understanding for participants to be able to compete globally in their respective business sectors. It was explained that 95% of the participants considered that the material was relevant to the problems faced by the participants and the benefits of the training could be judged to have a decent level of sustainability to continue to be implemented.

SERVICE LEARNING PENERAPAN BUSINESS MODEL CANVAS PADA USAHA RUMAHAN MOSES PROFESIONAL LAUNDRY Meithiana Indrasari; Ifit Novita Sari; Dian Ferriswara; Liosten Rianna Roosida Ully T
Prosiding Conference on Research and Community Services Vol 5, No 1 (2023): Fifth Prosiding Conference on Research and Community Services
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Business Model Canvas (BMC) adalah suatu kerangka kerja visual yang digunakan untuk merancang, menggambarkan, dan memahami elemen-elemen kunci dari sebuah model bisnis. Kerangka kerja ini membantu para wirausaha dan pemimpin bisnis dalam mengembangkan ide bisnis mereka, merencanakan strategi, dan berkomunikasi dengan tim dan pemangku kepentingan lainnya. Penerapan BMC melalui service learning pada usaha Laundry Moses ini digunakan sebagai kerangka kerja untuk menganalisis dan merancang elemen-elemen kunci dari model bisnis usaha Laundry Moses. Metode service learning diintegrasikan agar mitra tidak hanya memahami konsep teoritis, tetapi juga dapat mengalami penerapannya dalam lingkungan bisnis nyata. Selain itu juga dapat meningkatkan pemahaman mitra tentang bagaimana komponen-komponen bisnis saling terkait dan berkontribusi terhadap keberhasilan bisnis. Integrasi service learning dapat memberikan dampak positif pada usaha Laundry Moses, seperti perbaikan proses operasional, pengembangan strategi pemasaran yang lebih efektif, dan peningkatan kualitas pelayanan pelanggan. Selain itu, mitra juga mendapatkan manfaat berupa pengembangan keterampilan interpersonal, pemecahan masalah, dan kerja sama tim. Implikasi praktisnya adalah memperkuat hubungan antara perguruan tinggi dan dunia bisnis melalui keterlibatan aktif mahasiswa dalam meningkatkan kinerja bisnis secara berkelanjutan. Bagi dunia pendidikan, kegiatan pengabdian ini mengilustrasikan pendekatan inovatif dalam mengajar konsep bisnis secara holistik melalui pengalaman praktis di lapangan.

Penerapan Peran Public Relation Dalam Media Digital PT.Lokatara Karya Indonesia Janin Islam Khusnul Ainun Nur; Meithiana Indrasari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): Edisi April 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i2.314

The rapid development of technology creates a new media in society, namely digital. Digital media is currently one of the basic needs for the community, especially during the Covid-19 pandemic. Therefore, the public relations profession needs to follow these developments. This research use desciptive qualitative approach. The data is taken from the results of interviews and analysis of digital media PT Lokatara Karya Indonesia. The conclusion shows that the implementation of the public relations role of PT Lokatara Karya Indonesia in Digital Media has not been fully implemented. Of the four role theories proposed by Dozier & Broom, namely expert adviser (expert prescriber), communication facilitator (communications facilitator), problem solving process facilitator (problem solving process facilitator), and communication technician (communications technician), PT Lokatara Karya Indonesia only play two roles actively. The roles that are carried out maximally are Communication Facilitator and Communication Technician.

Leveraging AI To Enhance Green Marketing Strategies Agustiawan Djoko Baruno; Meithiana Indrasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2206

Abstract: The increasing focus on sustainability and environmental conservation has reshaped the marketing landscape, prompting businesses to adopt green marketing strategies. Simultaneously, advancements in Artificial Intelligence (AI) have transformed traditional marketing approaches, offering data-driven insights and innovative tools. This study explores the integration of AI technologies into green marketing to enhance its effectiveness and sustainability impact. It examines how AI-powered tools, such as predictive analytics, machine learning, and automation, can optimize green marketing strategies by enabling precise targeting, real-time campaign adjustments, and sustainability performance measurements. Through an analysis of existing literature, case studies, and real-world applications, this research highlights AI's potential to improve consumer engagement, build trust in eco-friendly brands, and overcome implementation challenges in diverse markets. The findings provide actionable insights for businesses, policymakers, and marketers, emphasizing the role of AI in advancing green marketing initiatives globally. This study bridges the gap between AI innovation and sustainable marketing, offering a comprehensive framework for leveraging technology to achieve environmental and business goals.

Exploring HR Experiences at Bunda Sarini Clinic: Digitalization, MIS, Service Quality, and Operational Efficiency Giovanni Owen Nanda Wijaya; Eddy Yunus; Meithiana Indrasari
Journal of International Multidisciplinary Research Vol. 3 No. 1 (2025): Januari 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1189

The integration of digitalization and Management Information Systems (MIS) has profoundly enhanced human resource efficiency, service quality, and operational effectiveness at Klinik Pratama Bunda Sarini. This study explores the role of MIS in optimizing workforce management and improving patient-centered care, highlighting both its advantages and the challenges encountered during implementation. Researchers employed a qualitative case study approach, utilizing semi-structured interviews and document analysis to examine HR professionals' experiences with digital transformation. The findings indicate that MIS has streamlined administrative workflows, reduced clerical inefficiencies, and improved real-time data accessibility, facilitating faster decision-making and higher patient satisfaction. However, workforce resistance, digital literacy limitations, and data security concerns created obstacles in the transition process. Structured HR-led training programs and phased implementation strategies effectively addressed these challenges. The study underscores the importance of sustained investment in workforce development, cybersecurity measures, and digital infrastructure to support long-term healthcare digitalization. Future research should evaluate the long-term impact of digital adoption in small-scale healthcare institutions.

PENGARUH PELATIHAN, PEMBINAAN DAN MOTIVASI TERHADAP KINERJA PELAKU USAHA MIKRO KECIL MENENGAH (UMKM) MELALUI KOMPETENSI SEBAGAI VARIABEL INTERVENING PADA KOTA SORONG Yance Jitmau; Meithiana Indrasari
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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MSMEs experience various business development problems due to entrepreneurial competencies that are not yet superior, especially technical skills and managerial abilities. This is often caused because HR in small-scale businesses still rely on the owner or one particular person, who finds it difficult to trust others to help with their business activities. The purpose of this study is to analyze the effect of Training, Coaching, Motivation on performance through Competence in MSME actors in Sorong Regency. This type of research is causal research with a quantitative research approach. The data collection technique uses questionnaires. The population in this study were 125 MSME actors in Sorong Regency. This study used questionnaires in data collection and was analyzed using SEM PLS. The results of the study stated that Training, Coaching and Motivation had a significant effect on the Competence of MSME actors in Sorong Regency. Coaching and Competence had a significant effect on the Performance of MSME actors in Sorong Regency. However, Training and Motivation had no significant effect on the Performance of MSME actors in Sorong Regency. Competence was able to mediate the relationship between Training, Coaching and Motivation on the Performance of MSME actors in Sorong Regency

DIGITAL LITERACY, BUSINESS UNCERTAINTY AND SUSTAINABILITY BUSINESS: A DESCRIPTIVE ANALYSIS M Adhi Prasnowo; Eddy Yunus; Meithiana Indrasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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This research aims to examine the preliminary data of research results that examine the model of strengthening the understanding of digital literacy can have an impact on sustainability business in conditions of business uncertainty. This research examines with a descriptive approach. The data collection technique used in this research is a questionnaire. This study uses a questionnaire used to collect data related to variables that will later be processed. Descriptive analysis of the research data review that has been carried out shows that with the demographic conditions of the respondents, the majority of respondents in this study are women with a percentage of 61.2%. While men are only 38.8%. Respondents with DEA training 98.7% while respondents with TA training 1.3%. The type of respondent's business consists of culinary 44.6%, services 13.9%, fashion 11.4%, tour & travel, Creative Products 3.9%, Internet Technology 3.1%, Agribusiness 2.8%, others 20.3%. Furthermore, it can provide an overview of the results that in the digital literacy variable, respondents consider that "MSME actors need to know how to be aware of digital fraud" contained in the "digital security" indicator with the maximum value of 82.5%. In the business uncertainty variable, respondents considered that "MSME actors need to understand technological developments" with the maximum value of 69.9% which is in the "environmental uncertainty" indicator. In the business sustainability variable, respondents consider it necessary to understand the network expansion strategy to ensure that their business sustainability can grow, this is evidenced that the question has a value of 64.1%

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