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Dwi Prasetyo
Stikosa - AWS
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : DIGICOM : Jurnal Komunikasi dan Media

 1 
Strategi Komunikasi Duta Wisata Cak dan Ning sebagai Ikon Promosi Daerah Guna Mempromosikan Pariwisata di Masa Pandemi Allan Kurnia Chandra; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 1 No. 1 (2021): Vol. 1 No.1 Oktober 2021
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v1i1.212

Abstract

Penelitian ini berfokus pada strategi komunikasi duta wisata Cak dan Ning dalam mempromosikan pariwisata karena pada tahun 2020 berdasarkan data jumlah kunjungan wisatawan di Surabaya menunjukkan terjadinya penurunan. Tujuan dari penelitian ini untuk mengetahui Strategi Komunikasi Duta Wisata Cak Dan Ning Surabaya Sebagai Ikon Promosi Daerah Dalam Mempromosikan Pariwisata di Masa Pandemi. Penelitian ini menggunakan metode kualitatif deskriptif. Sasaran penelitian ini adalah pihak Cak dan Ning Surabaya serta pihak Dinas Kebudayaan dan Pariwisata sebagai pihak yang terlibat dengan Cak dan Ning dalam mempromosikan pariwisata. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi dan wawancara mendalam dengan unit analisis berupa narasi kualitatif. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, strategi komunikasi, strategi promosi kota dan peran cak dan ning sebagai ikon promosi daerah. Hasil dari penelitian ini menunjukkan bahwa. (1) Cak dan Ning Surabaya Mensosialisasikan Protokol Kesehatan Pada Pelaku UMKM dan Pariwisata di masa pandemi, (2) Cak dan Ning Surabaya sebagai guide tur online dapat membantu wisatawan memberikan informasi seperti lokasi wisata, kuliner dan budaya. (3) Cak dan Ning Surabaya sebagai media pengenalan pariwisata mempromosikan pariwisata melalui media sosial dan kegiatan pameran.
Kritik Sosial Teks ‘Hidup Ini Brengsek Dan Aku Dipaksa Menikmatinya’ Dalam Semiotika Roland Barthes Alifia Arsya Nabela; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): Edisi April 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i2.310

Abstract

Pengaruh Terpaan Akun Tiktok @Vmuliana Terhadap Pengetahuan Tentang Dunia Karir Untuk Followers Karens Sabrina Purnasari; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.384

Abstract

This study aims to determine the effect of exposure to the TikTok account @vmuliana on knowledge about the career world for followers. The theory used is the theory of S.O.R (Stimulus, Organism, Response). This theory is related to the message that is conveyed and the response that is raised. The type of research used is quantitative research with descriptive analysis method. By using a questionnaire in data collection. The sampling technique in this study used a purposive sampling technique. The population for this study are followers of the TikTok account @vmuliana and the sample taken is 100 respondents. Based on the research that has been done, the researchers conclude that there is a significant influence between TikTok @vmuliana content on career knowledge for followers. Associated with the influence of knowledge about the career world with a trend of influence of 73.1% and has a strong correlation of 0.855 and the coefficient of determination of 0.731.
Perilaku Ibu Menanggapi Pemberitaan Hoaks Dalam Facebook ramasumarlin; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.412

Abstract

Facebook social media has become an important part of people's lives, including for mothers in Indonesia. During this pandemic, a lot of misinformation about Covid-19 is growing through social media Facebook. Facebook is the place where the most hoax news cases are found, especially regarding Covid-19. As the number of misinformation increases, it becomes increasingly problematic to distinguish fake news from accurate news. The quality of information and the lack of knowledge about the Covid-19 virus received is one of the main factors for housewives to determine their attitude to respond to hoax news. Therefore, it is necessary to examine how housewives respond to hoax news about Covid-19 on social media Facebook. Researchers used data collected from all interview documentation that had been conducted on housewives in Dukuh Pakis District who were actively using Facebook social media during the Covid-19 pandemic. The findings in this study are the existence of cognitive, conative, and affective behavior in housewives in Dukuh Pakis Subdistrict resulting from the effect of mass communication on Facebook social media on hoax news related to Covid-19. Therefore, it can be concluded that social media is able to have an effect in responding to hoax news on Facebook social media.
Debby Sahertian and Bahasa Gaul on YouTube Optimize Communication In The Digital Era. Retika Niluh Alfala Putri; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 3 (2023): Edisi Juli 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Communication is a form of conveying messages to the message recipients; it can flow smoothly if the recipients understand what is being conveyed. When communicating with her guest, Debby Sahertian uses slang, regardless of whether the guest can comprehend the slang or not. Researchers are interested in studying Debby Sahertian's use of slang to ensure smooth communication with her guests. The researchers aim to explore what communication style Debby Sahertian employs and want to gather the informants' opinions about Debby Sahertian's use of slang. This research is qualitative and employs a descriptive method. The researchers selected two videos from Debby Sahertian's YouTube channel as the research objects and posed questions to the informants. The research aims to uncover Debby Sahertian's communication style and how the informants perceive her use of slang, based on their individual opinions. The findings reveal that some informants have different views regarding Debby Sahertian's use of slang, and her communication style is described as assertive and passive.
Evaluation of Crisis Handling of Carasun Cosmetic Company Reksananda Shindy Priskila; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 Oktober 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i4.594

Abstract

Threats to a company's existence can arise from a reputation crisis induced by various factors. If not handled carefully, such a reputation crisis can lead to a loss of trust from customers, investors, and employees, which, in turn, can have a detrimental impact on the overall company's performance. For example, Carasun, a cosmetics company, faced a reputation crisis due to allegations of using "buzzers" to tarnish the reputation of its competitor, Skingame. The research on Carasun's crisis aims to identify the triggering factors of the reputation crisis, evaluate the negative impacts experienced by Carasun, and analyze the company's crisis management efforts. This research uses a qualitative research method with a case study approach, and the findings indicate that Carasun's reputation crisis was triggered by the improper use of "buzzers" and negative posts on social media. The impacts of this crisis included a decrease in consumer trust, disruptions in business partner relationships, and threats to the company's sustainability. To address this crisis, Carasun has implemented crisis management strategies, including adaptive strategies and utilizing social media as a crisis communication tool. Recommendations for cosmetics companies facing reputation crises involving "buzzers" include increasing awareness of early crisis signs, improving the ability to identify crisis signs through technology and data analysis, and strengthening internal coordination and communication by prioritizing ethical values and integrity.
Co-Authors Alifia Arsya Nabela Allan Kurnia Chandra Eko Pamuji Erni Nadela S firda Aulia Jannatul Firdaus Karens Sabrina Purnasari M. Adhi Prasnowo Meithiana Indrasari Muhajir Sulthonul Aziz Nurtyasih Wibawanti Ratna Amina ramasumarlin Reksananda Shindy Priskila Retika Niluh Alfala Putri Tia Saraswati