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All Journal Prapanca : Jurnal Abdimas Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Meithiana Indrasari
Universitas Dr. Soetomo
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Membangun Ekosistem Kewirausahaan Digital Syariah Bagi UMKM di Wilayah Jawa Timur dan Nusa Tenggara Barat M. Adhi Prasnowo; Muhajir Sulthonul Aziz; Meithiana Indrasari; Eko Pamuji; Dwi Prasetyo
Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.266 KB) | DOI: 10.37826/prapanca.v3i1.428

Abstract

In the era of digitalization that currently affects the development of information technology that continues to grow, the development of digital-based technology is getting faster and more sophisticated. Digitalization of business patterns and the sharia economy is still a big challenge and opportunity to be implemented in Indonesia. The sharia economy and business pattern with all its infrastructure and instruments must be able to take this enormous opportunity. This golden opportunity must be utilized as well as possible by sharia economic activists. So it is necessary to implement a Digital Entrepreneurship Academy (DEA) Sharia Digital Entrepreneurship training program with target communities in East Java and West Nusa Tenggara. The training program is carried out with a curriculum structure that is relevant to the target community with an offline training method for 2 days with 13 Hours of Meeting. The implementation of the Digital Entrepreneurship Academy (DEA) Shariah Digital Entrepreneurship Training for small and medium businesses that has been carried out with a meeting curriculum arrangement is able to provide insight into the target community to start the sharia pattern and form a sharia entrepreneurial ecosystem so that the economic system is stronger. It was explained that 954 participants considered that the material was relevant to the problems faced by the participants and that the benefits of the training could be judged to have a decent level of sustainability to continue to be implemented.
Penguatan Paradigma Kewirausahaan bagi Purna Pekerja Migran Indonesia di wilayah Jawa Timur dan Nusa Tenggara Barat E Rizky Wulandari; Eka Handayani; Meithiana Indrasari; Anita Agustina Wulandari; Eko Pamuji
Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.913 KB) | DOI: 10.37826/prapanca.v3i1.431

Abstract

Placement of Indonesian Migrant Workers (PMI) experienced a downward trend throughout 2014-2019. Their welfare level has decreased compared to when they were still working abroad. Ex-migrant workers face complex problems after completing their work contracts and returning to their homeland. The transformation of consumptive to productive behavior and the use of digital technology are the keywords for the service team to hold entrepreneurial training activities for former PMIs. Digital technology has now become an integral part for all levels of society, especially the former PMI. Service activities are carried out based on a curriculum that has been prepared with materials adapted to the conditions of the target community. The training method is offline activities for 4 days with a total of 32 meetings. The results obtained from the training are that the Implementation of Training and Practice on Digitizing Business Processes for Indonesian Ex-Migrant Worker Business Groups with the Theme of Digital Marketing for the community of ex-migrant Indonesian business actors that has been carried out with a meeting curriculum arrangement is able to provide new insights and understanding for participants to be able to compete. globally in their respective business sectors. It was explained that 68% of participants considered that the material was relevant to the problems faced by the participants and that the benefits of the training could be judged to have an appropriate level of sustainability to continue to be implemented.
Leveraging AI To Enhance Green Marketing Strategies Agustiawan Djoko Baruno; Meithiana Indrasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2206

Abstract

Abstract: The increasing focus on sustainability and environmental conservation has reshaped the marketing landscape, prompting businesses to adopt green marketing strategies. Simultaneously, advancements in Artificial Intelligence (AI) have transformed traditional marketing approaches, offering data-driven insights and innovative tools. This study explores the integration of AI technologies into green marketing to enhance its effectiveness and sustainability impact. It examines how AI-powered tools, such as predictive analytics, machine learning, and automation, can optimize green marketing strategies by enabling precise targeting, real-time campaign adjustments, and sustainability performance measurements. Through an analysis of existing literature, case studies, and real-world applications, this research highlights AI's potential to improve consumer engagement, build trust in eco-friendly brands, and overcome implementation challenges in diverse markets. The findings provide actionable insights for businesses, policymakers, and marketers, emphasizing the role of AI in advancing green marketing initiatives globally. This study bridges the gap between AI innovation and sustainable marketing, offering a comprehensive framework for leveraging technology to achieve environmental and business goals.
Co-Authors Agustiawan Djoko Baruno Dwi Prasetyo E Rizky Wulandari Eka Handayani Eko Pamuji M. Adhi Prasnowo Muhajir Sulthonul Aziz Wulandari , Anita Agustina