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All Journal Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Literasi: Jurnal Pengabdian Masyarakat dan Inovasi IIJSE
Raden Johnny Hadi Raharjo
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Membangun Loyalitas Wisatawan Melalui Peningkatan Kualitas Objek Wisata dan Promosi Wisata pada Wisata Kampung Pecinan Surabaya Salma Dea Nabilla; Muhammad Irham Adhitya; Ferdy Setiyawan; Raden Johnny Hadi Raharjo; Nanik Hariyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 1 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.968 KB) | DOI: 10.55338/jpkmn.v3i1.288

Abstract

Tight competition in the tourism industry forces tourism managers to find innovations to gain customer loyalty to compete with other tourism competitors. The Chinatown Village Tourism Surabaya strives to build tourist loyalty through improving the quality of tourist objects and tourism promotion. The approach used in this community service activity is a cognitive loyalty approach that makes information the primary source of achieving tourist loyalty. Based on the results of community service at the Chinatown Village Tourism in Surabaya, the efforts made to improve the quality of tourist objects are by making tourist maps, murals, and SOP. The efforts made in increasing promotion are by creating a website and implementing Integrated Marketing Communication.
UNDERSTANDING CONSUMER BEHAVIOR WITH COMPULSIVE BUYING DISORDER OF DIAMOND PRODUCTS IN INDONESIA DURING THE COVID-19 PANDEMIC johnny hadi raharjo
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v7i1.369

Abstract

Human character is unique, especially in making purchasing decisions about what his "needs" look like. Interestingly, during this pandemic, based on data in the world, the purchase of luxury products tends to decline, and consumers prefer to meet life support products, in order to survive, but this does not apply to some consumers in Indonesia, where in reality there is an increase in purchases of luxury goods, one of which is only diamond products. This behavior is identified as compulsive buying behavior, and to understand the decision-making process both cognitive and affective dissonance of compulsive buyers. This study used an in-depth interview approach and a saturation point method in extracting information, where this research showed that many buyers were motivated by affective factors, and experienced new problems after making a purchase, despite still making repeated product purchases. This study used profiles of subjects from various classes, from the upper class to the lower class, who had obsessive compulsive behaviors on the buying behavior of gem products.
Penerapan Niche Marketing melalui Pendekatan Social Media Marketing terhadap Situs Wisata Sejarah Punden dan Sumur Windu Joshua Tiento; Daffa’ul Hanif Muhibin; Raden Johnny Hadi Raharjo; Nanik Haryana4
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.087 KB) | DOI: 10.58466/literasi.v2i2.588

Abstract

The historical tourist sites of Punden and Sumur Windu, which are located in Gadel Village, Karangpoh Village, Surabaya City, are considered to need to be improved in a more massive development in order to increase the potential of historic tourism in the era of modern technological progress as it is today. The existence of historical culture that is still developing and surviving in the community opens up opportunities to increase tourism potential, especially historical sites in Gadel Village. The strategy for utilizing niche marketing through a social media marketing approach on social media can later be a solution so that the historical tourist sites of Punden and Sumur Windu can be marketed to the wider community, especially among connoisseurs of traditional art, culture, and history. This marketing technique is supported by the rapid development of the social media industry.
Students' Consumerism Attitude to Higher Education Institutions Raden Johnny Hadi Raharjo; G. Oka Warmana; Damar Kristanto; Anandya Zalva Yunnafisah; Andrew Baihaqi Firdaus
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3361

Abstract

Modern society argues that society depends on the ideology of consumption. Consumption is not only a marker of the social status of a person or group. Status consumption is a mechanism used by consumers to gain social status or prestige by buying and consuming goods that customers and their significant other consider high status. but also a way of solving problems, constructing meaning for the environment around us, and even forming personal identities. The increasing reach of the ideology of consumerism has expanded the traditional definition of what is called a "commodity" to an intangible service. When service becomes a commodity, the institutions that provide it tend to focus more on activities that are consumer service, with the aim of attracting and retaining customers who are influenced by market ideology. This model has been used by higher education institutions, namely universities, so that consumerism occurs by students who need educational service products, therefore this study wants to know the consumerism behavior of students. This study uses a quantitative approach, with a sample of 500 respondents. The survey shows that students tend to act as consumers in the education provided by the university. Consumerism is correlated with expectations of lecturers, job preparation, and grades, but not with student responsibilities.
Student Consumerism Attitudes towards Higher Education Raden Johnny Hadi Raharjo; G. Oka Warmana; Anandya Zalva Yunnafisah; Andrew Baihaqi Firdaus
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.33104

Abstract

Contemporary society contends that consumption is the backbone of our way of life. It is not solely an indicator of an individual or group's social standing, but also functions as a means of addressing issues, creating significance in our surroundings, and even developing personal identities. The ubiquitous influence of consumerism has broadened the definition of commodities to include non-tangible services. When services become commodities, providers tend to prioritize consumer service-oriented activities to attract and retain clients driven by market ideology. This model has been adopted by higher education institutions, such as universities, resulting in consumerist behavior by students seeking educational products and services. Therefore, this study aims to examine student consumerist behavior. A quantitative methodology was employed, and the sample consisted of 500 respondents. The survey revealed that students exhibit consumerist tendencies regarding the educational services offered by universities. Consumerism is linked to lecturer expectations, job readiness, and grades, but not student accountability.
Penggunaan Opinion Leader Sebagai Strategi Pemasaran Di UMKM Nganjuk Afandy Yosediputra; Raden Johnny Hadi Raharjo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1288

Abstract

Penelitian ini merupakan penelitian kualitatif deskriptif. Subyek penelitian ini adalah 5 orang warga lokal dari desa Musir Kidul. Metode pengumpulan data yang digunakan adalah observasi, interview (wawancara), dan dokumentasi Penelitian ini bertujuan untuk mengetahui bagaimana peran tokoh masyarakat dalam menyampaikan sebuah informasi tersebut agar dapat didengar oleh warga dilingkungan mereka serta untuk mengetahui adanya peningkatan dalam penjualan UMKM apabila tokoh masyarakat melakukan pemasaran tradisional menggunakan proses pemasaran dari mulut ke mulut Hasil penelitian menunjukkan : pertama, wawancara dengan salah satu warga mengatakan bahwa orang yang mempunyai jabatan tertinggi di wilayah tersebutlah yang memiliki dampak yang cukup besar dan juga seseorang yang mempunyai kepedulian tinggi terhadap suatu hal di wilayah tersebut yang kemungkinan besar dapat menjadi pemimpin opini. Kedua, seseorang yang mempunyai hubungan baik dengan masyarakat dan memiliki rasa kekeluargaan yang erat serta memiliki gaya interaksi yang berbeda yang dapat menjadi pemimpin opini. Pemimpin opimi dapat dengan mudah untuk mempengaruhi seseorang untuk membeli sebuah produk ,sehingga apabila melakukan pemasaran dari mulut ke mulut dirasa akan sangat efefktif untuk diterapkan Kata Kunci : Pemimpin Opini, strategi Pemasaran, UMKM, lingkungan, Tradisional
Persepsi Pelaku UMKM di Desa Sumurmati Tentang Literasi Keuangan Johan Oktavian; Raden Johnny Hadi Raharjo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1286

Abstract

Financial Literacy is one of the basic needs for everyone to be able to manage their finances properly and well. Not all people understand financial literacy. This is caused by several factors that become habits in society. The perception of the Sumurmati Village community about financial literacy still does not fully understand financial literacy. Communities prefer to own assets in the form of livestock or land rather than using financial products provided by financial institutions or others. This is influenced by various natural and human conditions that exist around the community. That way it will make a decision for every community to manage their finances and the risks that will be accepted by the residents of Sumurmati Village. There are also significant differences in managing finances in villages and cities. This is due to the understanding and perception of each individual regarding financial literacy. This study focuses on the perceptions of MSME actors in Sumurmati Village about how MSME actors manage their finances and what perceptions of financial literacy they understand.
Pelatihan Pengelolaan Keuangan Kepada Umkm Di Desa Kebondalem Melalui Metode Mentoring Moch Nur Syamsi; Raden Johnny Hadi Raharjo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1289

Abstract

Pemerintah daerah desa Kebondalem, Kecamatan Bareng, Kota Jombang menyampaikan di wilayah desa Kebondalem, desa Kebondalem merupakan sebuah desa yang berada di kecamatan Bareng, Kota Jombang. Didesa kebondalem terdapat 5 dusun. Berdasarkan hasil pantauan penulis ditemukan kendala pada UMKM yang berada didesa Kebondalem, yaitu belum memiliki kemampuan untuk mengelola keuangan dengan baik. Oleh karena itu penulis memilih sosialisasi dan pelatihan., sebagai sarana pemberian materi untuk peningkatan efisiensi sumber daya manusia para UMKM yang berada di desa Kebondalem melalui sosialisasi dan pelatihan metode mentoring dalam pengelolaan keuangan. Alasan kenapa penulis memilih hal tersebut, karena metode mentoring merupakan sebuah proses pembelajaran dalam bentuk hubungan saling mendukung dan pengawasan, diantara dua orang atau lebih dimana seseorang dianggap memiliki kemahiran dan kemampuan lebih dari yang lain yang disebut mentor. Dengan metode mentoring ini para pelaku UMKM yang berada di desa Kebondalem dapat mengerti bagaimana cara pengelolaan keuangan yang baik bagi usahanya. Hasil yang dicapai dari sosialisasi pengelolaan keuangan adalah para pelaku UMKM mampu memahami materi pengelolaan keuangan.
Pelatihan Branding pada UMKM Desa Ngrimbi Melalui Pendekatan Mentoring Muhammad Fahrezi Ramadhani; Raden Johnny Hadi Raharjo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1290

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a role in maintaining the national economy.  Seeing the potential of MSMEs which can support the economy, MSMEs are one of the businesses that are currently growing a lot. One of the strategies that can be carried out by SMEs is to optimize branding. Ngrimbi Village is one of the villages in Jombang Regency which has MSMEs with a total of around 20 MSMEs. However, most MSMEs in Ngrimbi Village do not have the skills to do branding. So that in supporting the development of MSMEs, it is necessary to have training in branding skills. This training was carried out by KKN Tematik UPN “Veteran” Jawa Timur students with a Mentoring approach. Mentoring activities are carried out in two sessions, namely the presentation and mentoring sections. This training aims to make MSME actors have branding skills in developing their businesses. The research method used is a qualitative approach with data collection techniques in the form of observation and interviews. From the results of the study it was found that by using the mentoring method, MSME actors can understand how to do branding. MSME actors gain knowledge and skills in branding.
PELATIHAN DIGITAL MARKETING KEPADA UMKM DI KELURAHAN BENDO MELALUI METODE SUGGESTOPEDIA Raden Johnny Hadi Raharjo; Ardhelia Damayanti Wirawan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1292

Abstract

Perkembangan internet mengharuskan seluruh pelaku usaha untuk mempelajari perkembangan internet untuk dimanfaatkan dalam menunjang penjualan. Indonesia memiliki tingkat penetrasi yang tinggi dalam penggunaan internet. E-commerce menjadi pilihan orang Indonesia dalam penggunaan internet untuk kegiatan jual beli. Sebagai pelaku UMKM perlu mempelajari pemanfaatan digital marketing untuk membantu penjualan. Namun, fakta dilapangan beberapa pelaku UMKM belum bisa menerapkan pemanfaatan digital marketing karena tidak ada pelatihan. Dalam menyampaikan pelatihan, diperlukan metode agar peserta pelatihan dapat menangkap materi yang disampaikan. Dalam penelitian ini, metode yang digunakan adalah metode suggestopedia. Metode suggestopedia merupakan metode yang menafaatkan sugesti dalam proses belajarnya yang dikembangkan oleh seorang psikiater dan pakar pendidikan dari Bulgaris yang bernama George Lazanov. Peserta pelatihan merupakan pelaku UMKM di umur remaja hingga paruh baya. Dalam penelitian menjelaskan metode ini dapat diterapkan pada pelaku usaha di umur remaja. Namun untuk pelaku usaha paruh baya mengaku mengalami kesulitan dalam pemahaman materi yang disampaikan.
Co-Authors Afandy Yosediputra Anandya Zalva Yunnafisah Anandya Zalva Yunnafisah Andrew Baihaqi Firdaus Andrew Baihaqi Firdaus Ardhelia Damayanti Wirawan Daffa’ul Hanif Muhibin Ferdy Setiyawan G. Oka Warmana G. Oka Warmana Johan Oktavian Joshua Tiento Kharisma Eka Ardiansyah Kristanto, Damar Moch Nur Syamsi Muhammad Fahrezi Ramadhani Muhammad Irham Adhitya Nanik Hariyana Nanik Haryana4 Salma Dea Nabilla Sugeng Purwanto