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Raden Johnny Hadi Raharjo
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Students' Consumerism Attitude to Higher Education Institutions Raden Johnny Hadi Raharjo; G. Oka Warmana; Damar Kristanto; Anandya Zalva Yunnafisah; Andrew Baihaqi Firdaus
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3361

Abstract

Modern society argues that society depends on the ideology of consumption. Consumption is not only a marker of the social status of a person or group. Status consumption is a mechanism used by consumers to gain social status or prestige by buying and consuming goods that customers and their significant other consider high status. but also a way of solving problems, constructing meaning for the environment around us, and even forming personal identities. The increasing reach of the ideology of consumerism has expanded the traditional definition of what is called a "commodity" to an intangible service. When service becomes a commodity, the institutions that provide it tend to focus more on activities that are consumer service, with the aim of attracting and retaining customers who are influenced by market ideology. This model has been used by higher education institutions, namely universities, so that consumerism occurs by students who need educational service products, therefore this study wants to know the consumerism behavior of students. This study uses a quantitative approach, with a sample of 500 respondents. The survey shows that students tend to act as consumers in the education provided by the university. Consumerism is correlated with expectations of lecturers, job preparation, and grades, but not with student responsibilities.
Student Consumerism Attitudes towards Higher Education Raden Johnny Hadi Raharjo; G. Oka Warmana; Anandya Zalva Yunnafisah; Andrew Baihaqi Firdaus
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.33104

Abstract

Contemporary society contends that consumption is the backbone of our way of life. It is not solely an indicator of an individual or group's social standing, but also functions as a means of addressing issues, creating significance in our surroundings, and even developing personal identities. The ubiquitous influence of consumerism has broadened the definition of commodities to include non-tangible services. When services become commodities, providers tend to prioritize consumer service-oriented activities to attract and retain clients driven by market ideology. This model has been adopted by higher education institutions, such as universities, resulting in consumerist behavior by students seeking educational products and services. Therefore, this study aims to examine student consumerist behavior. A quantitative methodology was employed, and the sample consisted of 500 respondents. The survey revealed that students exhibit consumerist tendencies regarding the educational services offered by universities. Consumerism is linked to lecturer expectations, job readiness, and grades, but not student accountability.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND SOCIAL MEDIA INFLUENCER ON PURCHASE DECISIONS HMNS LOCAL PERFUME FOR GENERATION Z TIKTOK USERS IN SURABAYA Kharisma Eka Ardiansyah; Sugeng Purwanto; Raden Johnny Hadi Raharjo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7519

Abstract

This research investigates how Online Customer Reviews and Social Media Influencers influence the purchase decisions of Generation Z TikTok users in Surabaya regarding HMNS local perfume. Employing a quantitative method, data was gathered through online questionnaires distributed to 96 participants chosen using a purposive sampling technique. Data analysis was conducted using the Partial Least Square (PLS) method. The findings reveal that: (1) Online Customer Reviews significantly and positively impact the purchase decisions of Generation Z users; and (2) Social Media Influencers also exert a significant and positive influence on their decisions to buy HMNS local perfume in Surabaya.
PELATIHAN VIDEOGRAFI UNTUK MENDUKUNG PEMASARAN DIGITAL DI PONDOK PESANTREN AL-MUHAJIRIN III BARUL ULUM JOMBANG M. Dzaky Ashari; Raden Johnny Hadi Raharjo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2699

Abstract

Pondok Pesantren Al-Muhajirin III Barul Ulum Jombang memiliki potensi yang luar biasa dalam bidang videografi, yang bisa dimanfaatkan untuk mendukung pemasaran digital. Meskipun demikian, lemahnya pelatihan mengenai teknik videografi yang tepat menghalangi pengembangan potensi ini. Penelitian ini bertujuan untuk memberikan pelatihan videografi kepada santri di pondok pesantren guna meningkatkan keterampilan mereka dalam menciptakan konten visual yang efektif sebagai bagian dari strategi pemasaran digital. Metode yang digunakan dalam penelitian ini mencakup pelatihan, pendampingan, dan evaluasi. Pelatihan mencakup teknik dasar videografi, pengeditan video, serta pemasaran digital, yang bertujuan untuk membantu para santri memahami cara memanfaatkan videografi dalam menarik perhatian audiens dan mempromosikan pondok pesantren. Pendampingan dilakukan untuk memastikan penerapan teknik yang tepat, sementara evaluasi bertujuan untuk menilai hasil akhir dari pelatihan. Hasil penelitian menunjukkan bahwa santri dapat memahami teknik pengambilan video dan pengeditan dengan baik, sehingga mampu menghasilkan konten yang menarik dan relevan untuk pemasaran digital. Namun, masih terdapat beberapa kendala terkait perangkat yang digunakan serta kreativitas dalam pembuatan konsep video yang perlu ditingkatkan. Kata kunci: Pelatihan videografi, pemasaran digital, pengambilan video,                    pengeditan video.
Co-Authors Afandy Yosediputra Anandya Zalva Yunnafisah Anandya Zalva Yunnafisah Andrew Baihaqi Firdaus Andrew Baihaqi Firdaus Ardhelia Damayanti Wirawan Daffa’ul Hanif Muhibin Ferdy Setiyawan G. Oka Warmana G. Oka Warmana Johan Oktavian Joshua Tiento Kharisma Eka Ardiansyah Kristanto, Damar M. Dzaky Ashari Moch Nur Syamsi Muhammad Fahrezi Ramadhani Muhammad Irham Adhitya Nanik Hariyana Nanik Haryana4 Salma Dea Nabilla Sugeng Purwanto