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All Journal JURNAL ILMIAH M-PROGRESS Jurnal Manajemen International Journal of Social and Management Studies (IJOSMAS) Journal of Information Systems and Management
Jasin, Mochammad
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Journal : Jurnal Manajemen

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The Mediating Effects of Brand Preference to Customer Satisfaction Jasin Mochammad, Dytta Novrianda, Pudji Astuti, Christina Catur Widayati, Agus Zainul Arifin
Jurnal Manajemen Vol. 22 No. 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i3.431

Abstract

The purpose of this study is to analyze the influence of  brand preference to customer satisfaction (advertiser). Samples consists of one hundred and  twenty persons of decision makers of government advertisemen programs in various government agencies and state owned companies. Data was collected by using self-completed questionnaire. Structural Equation Modelling used to analyze the indicator variables, latent variables and measurement error variables  to determine of causal brand awareness, brand association, brand extension, perceived quality to customer satisfaction through  brand preference of Sindo Media (MNC Group). The finding reveals a significant influence on mediated variables. While Brand awareness, Brand association, Brand extension, Perceived quality, has a significant influence on customer satisfaction. That means Brand preference has significant influence to customer satisfaction.   
Co-Authors Maksum, Choiril Nurezas, Nurezas Rusdianto Rusdianto Rusdianto Rusdianto, Rusdianto