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All Journal JURNAL ILMIAH M-PROGRESS Jurnal Manajemen International Journal of Social and Management Studies (IJOSMAS) Journal of Information Systems and Management
Jasin, Mochammad
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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The Mediating Effects of Brand Preference to Customer Satisfaction Jasin Mochammad, Dytta Novrianda, Pudji Astuti, Christina Catur Widayati, Agus Zainul Arifin
Jurnal Manajemen Vol. 22 No. 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i3.431

Abstract

The purpose of this study is to analyze the influence of  brand preference to customer satisfaction (advertiser). Samples consists of one hundred and  twenty persons of decision makers of government advertisemen programs in various government agencies and state owned companies. Data was collected by using self-completed questionnaire. Structural Equation Modelling used to analyze the indicator variables, latent variables and measurement error variables  to determine of causal brand awareness, brand association, brand extension, perceived quality to customer satisfaction through  brand preference of Sindo Media (MNC Group). The finding reveals a significant influence on mediated variables. While Brand awareness, Brand association, Brand extension, Perceived quality, has a significant influence on customer satisfaction. That means Brand preference has significant influence to customer satisfaction.   
How The Role of online and viral marketing and competitiveness ability on business performance of SMEs Mochammad Jasin
Journal of Information Systems and Management (JISMA) Vol. 1 No. 2 (2022): April 2022
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v1i2.257

Abstract

The purpose of this study is to analyze the relationship of viral marketing to business performance, competitive ability has an effect on business performance. This study takes SMEs in Indonesia, with research variables are viral marketing message strategies, competitiveness ability, and business performance. This research method is quantitative, the research population is all SME consumers who are social media users who have seen SME marketing advertisements. The sample was recruited purposively with the qualifications of respondents who had only seen marketing advertisements from these SME vendors based on references from those who had filled out the questionnaire (snowball technique) and artial Least Square) using SmartPLS 3. The results obtained are viral marketing messages affect business performance, viral marketing messages affect business performance, competitiveness ability affects business performance.
The Role of Social Media Marketing and Electronic Word of Mouth on Brand Image and Purchase Intention of SMEs Product Mochammad Jasin
Journal of Information Systems and Management (JISMA) Vol. 1 No. 4 (2022): August 2022
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v1i4.258

Abstract

This study aims to analyze the effect of social media marketing and electronic word of mouth on purchase intention through brand image. Methods This research is a quantitative research. Sampling The technique used is non-probability sampling by means of purposive samples. The sample used is 430 respondents, namely active social media users. Data collection The tool used is an online questionnaire distributed through social media. The data analysis technique used is structural equation modeling (SEM) analysis using the Smart PLS 3.0 program. Results of This study proves that Social Media Marketing has a positive and significant effect on Brand Image. Electronic word of mouth has a positive and significant influence on Brand Image. Social media Marketing has a positive and significant effect on Purchase Intent. Electronic Word of Mouth has a positive and significant impact on Purchase Intention. Brand Image has positive and significant effect on Purchase Intention. social media has a positive and significant effect on Purchase Intentions through Brand Image.
The role of brand commitment and brand attachment on repurchase intention of SMEs product during post Covid-19 pandemic era Jasin, Mochammad
International Journal of Social and Management Studies Vol. 3 No. 5 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i5.234

Abstract

This study aims to analyze the effect of brand attachment on repurchase intention with brand commitment as an intervening variable on customers. This research method is a quantitative method. The type of non-probability sampling technique used in this study is purposive sampling where the researcher will choose the respondent who best fits the research criteria. Snow-ball sampling technique through social media was also used in this study. Data analysis in this study was obtained from data obtained by researchers through the distribution of research instruments or questionnaires to 250 SMEs owner respondents which were then processed using the Partial Least Square (PLS) method with the SmartPLS 3.0 software tool. The results of this study prove that brand commitment has a positive and significant effect on repurchase intention, brand attachment has a positive and significant effect on repurchase intention, brand commitment has a positive and significant effect on brand attachment. consumer attachment and commitment to repurchase intention, the brand can influence the repurchase behavior of the brand.
Effect of Customer Bonding and Social Media Marketing on Purchase Intention of SMEs Product Jasin, Mochammad
International Journal of Social and Management Studies Vol. 3 No. 4 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i4.235

Abstract

This study aims to determine the effect of customer bonding and social media marketing on the purchase intention of SMEs products. The sample of respondents in this study were all consumers of SMEs products, totaling 350 people. Determination of the sample using simple random sampling method. Data analysis using path analysis or (path analysis). Analysis of research data using Structural Equation Modeling (SEM) with software tools SmartPLS 3.0. Data was obtained by distributing online questionnaires distributed through social media. The results of the analysis show that the social media marketing variable has a positive and significant effect on purchase intention. Social media marketing has a positive and significant effect on customer bonding. Customer bonding has a positive effect and significant to purchase intention.
PENGARUH DIMENSI BUDAYA DAN KOMUNIKASI TERHADAP PRESEPSI KONSUMEN SERTA IMPLIKASINYA TERHADAP PURCHASE DECISION PELANGGAN E-COMMERCE DI JAKARTA Maksum, Choiril; Jasin, Mochammad; Nurezas, Nurezas
JURNAL ILMIAH M-PROGRESS Vol 7 No 1 (2017): JURNAL M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1291.654 KB) | DOI: 10.35968/m-pu.v7i1.177

Abstract

Teknologi informasi yang berkembang sangat pesat dimanfaatkan oleh sektor usaha dan industry untuk meningkatkan produktifitas. Salah satu cara dengan menggunakan platform ecommerce, cara ini dinilai sangat potensial karena Indonesia merupakan salah satu market ecommerce terbesar di Asia Tenggara. Masyarakat atau pengguna internet kini lebih cenderung membeli ataupun review barang atau jasa secara on-line. Artinya preferensi pembelian sebagian masayarakat mulai mengalami perubahan, hal ini membuat pergeseran budaya pembelian dari konvensional menjadi secara on-line. Maka adanya pergeseran budaya dengan ditunjang penggunaan instrumen komunikasi pemasaran oleh sektor usaha, dapat diukur prespsi konsumen atas e-commerce yang kemudian apakah berimplikasi terhadap purchase decision. Obyek penelitian ini adalah pelanggan e-commerce di Jakarta lalu teknik penentuan sample adalah non probability sampling dengan jumlah sample sebanyak 120 responden. Metode analisis menggunakan Structural Equation Model berbasis variance atau Partial Least Square. Berdasarkan analisis jawaban angket responden didapati seluruh indikator dinyatakan valid dan reliable dan model yang diteliti dikategorikan marginal fit. Hasil penelitian dapat disimpulkan seluruh variabel dimensi budaya berpengaruh terhadap presepsi konsumen sedangkan hanya variabel uncertainty avoidance yang berpengaruh terhadap purchase decision. Untuk dimensi komunikasi hanya variable advertising yang berpengaruh terhadap presepsi konsumen sedangkan seluruh variable dimensi komunikasi tidak berpengaruh terhadap purchase decision. Kata Kunci: E-commerce, Dimensi Budaya, Komunikasi Pemasaran, Consumer Behaviour
Co-Authors Maksum, Choiril Nurezas, Nurezas Rusdianto Rusdianto Rusdianto Rusdianto, Rusdianto